• Analyze marketing, industry, and consumer insights data to determine the client’s advertising and media needs• Develop and present multi-media media plans that align with the client’s objectives, budget, and timeline• Maintain strong relationships with media suppliers and negotiate the best rates and placements for the client’s campaigns• Monitor and evaluate the performance and effectiveness of the media plans and provide recommendations for improvement

• Worked with the client and the creative agency team to develop media strategies and campaigns for various products and services• Identified target audiences and their media habits using specialist industry resources and tools• Recommended the most appropriate types of media, time spans, and locations for each campaign based on the client’s goals and budget• Coordinated with media owners to book and confirm ad placements and schedules• Evaluated the effectiveness of campaigns using various metrics and reports

• Contributed to marketing effectiveness by identifying short-term and long-range issues and opportunities for the company’s products and services• Developed marketing plans and programs for each product line, including pricing, promotion, distribution, and positioning strategies• Managed relations with customers, partners, media, and stakeholders by organizing and developing specific customer-relations programs and events• Influenced present and future products by determining and evaluating current and future market trends and customer needs• Managed the marketing budget and allocated resources across different channels and projects• Supervised a team of 10 marketing staff members, providing training, coaching, and feedback

• Prospected new business opportunities and maintained existing business relationships with clients in various industries• Collected customer feedback and market research data to support the development of marketing strategies and plans• Designed and executed marketing campaigns using various media platforms, such as outdoor, online, print, radio, etc.• Proofread advertisement content before release and ensured compliance with brand guidelines and standards• Assisted in event management activities, such as planning, organizing, promoting, and hosting events

- Develop sales strategy for Bulgarian market- Account management of key strategic partners (Nestle, DANONE, FS, Actavis, and others) plus planning and negotiating new partnerships- Plan and agree financial targets - Regular Reporting and providing commercial insight into sales and channels behavior- Sales channels research and analysis- Streamlining sales processes- Line management of the sales team- Project Management:-General account manager for "Mondeleze" Bulgaria and "Zobele" Bulgaria-Designing and developing the project-Plan and set project goals and milestones-Clearly define requirements and make targets accordingly-Define resources and the schedule for the implementation of the project-Detect and solve project issues effectively-Supervise the project management teams-Ensure projects delivered on time, and on budget

- prospect new business and maintain existing business- Identify new opportunities- Identifies or proposes potential business deals by contacting potential partners and exploring opportunities- collecting customer feedback and market research- developing sales strategies - Identify sales opportunities- reporting back to senior managers