Jason Koth Email & Phone Number

San Diego Metropolitan Area

San Diego, California, Us

Pleasanton, California, Us

- Developed and executed 4 major single cell product launches from user needs definition, pricing strategy, and go-to-market strategy to life-cycle management.- Drove market development of new products through KOL engagement to establish proof points, webinar and conference activities, and partnering with key CROs and service providers.- Led content marketing programs and creation of sales training and enablement tools for new marketapplications that produced > $5M additional revenue.- Managed existing and new partnership opportunities for the single cell platform including the execution of collaboration work plans, joint-collateral creation, and commercial coordination activities between companies.- Prioritized product feature development and roadmap based on market opportunity size, translational and Pharma customer feedback, strategic priorities, and cross-functional team coordination.- Served as the product expert for strategic planning exercises on single cell proteomic product strategy, competitive landscape, and opportunity assessment to evaluate partnership options.

Franklin Lakes, New Jersey, Us

- Marketing project lead to improve customer experience for custom targeted gene panel products in international markets. Reduced average delivery time by 72% through cross-functional work with the commercial, logistics, and supply chain teams to implement necessary changes with oligonucleotide supplier.- Managed collaboration projects across multidisciplinary teams to develop KOL relationships that yielded product claims data and marketing material for a new proteomic product launch.- Produced global unit forecasts for a rapidly growing product segment with new product line introductions.- Performed market research on the use of single-cell transcriptomics within the immunology field to identify influential research applications and common workflows.- Delivered a marketing project outline to assess BDB’s current early access program, gather customer feedback, and improve engagement.- Created a Python script to analyze the PubMed publication database for sales leads where the new product would provide a compelling value proposition.- Conducted pricing analysis for a product line with over 7000 SKUs and developed pricing realignment strategy for outliers given competitive landscape and brand positioning.

Chemical Engineering

Chemical Engineering

Certificate, Python For Everybody