As the founder of Dhaarika (Pooja Floor and Furnishings), I have cultivated a deep understanding of both marketing and product management. My journey has equipped me with the skills to drive brand growth through innovative marketing strategies, market research, and consumer insights while managing product development and operations seamlessly.In marketing, I excel at crafting and executing strategic campaigns, managing social media, and producing engaging content that amplifies brand visibility. My ability to analyze market trends and consumer needs has been instrumental in creating targeted marketing initiatives that resonate with our audience and drive sales growth.In product management, I oversee product development, from design and pricing strategies to assortment planning. My focus on customer-centric solutions ensures that our product lines meet market demands and exceed customer expectations. I am skilled in product lifecycle management, from initial concept to successful market launch.I am passionate about exploring new opportunities in both marketing and product management. My goal is to leverage my dual expertise to create innovative, customer-focused solutions and drive business success. I thrive in dynamic environments and am always eager to learn and grow, collaborating with cross-functional teams to bring impactful ideas to life.
Dhaarika
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FounderDhaarika Apr 2022 - PresentJaipur, Rajasthan, India1) Product Management: Oversee the development and management of the women's garment product line, including product design, pricing strategies, and assortment planning to meet customer demand and market trends2) Operations and Marketing Oversight: Direct day-to-day manufacturing operations while concurrently strategizing and executing marketing initiatives for the women's garment brand.3) Content Creation and Promotion: Generate video content for social media platforms and script engaging content for the brand's YouTube channel. Additionally, engage with colleges to pitch the YouTube channel for increased visibility.4) Manufacturing Unit Operations: Supervise all aspects of the manufacturing unit, including production processes, quality control measures, and timely delivery of garments to customers.5) Marketing Strategy: Develop comprehensive marketing strategies to effectively promote the brand and drive sales growth in the competitive fashion market.6) Supply Chain and Distribution Enhancement: Manage the supply chain for raw materials procurement while establishing efficient distribution channels to expand the brand's market reach.
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Marketing InternFirst Impression Training Solution Apr 2021 - Jul 2021Hyderabad, Telangana, India1) Video Content Creation: Produced engaging video content tailored for social media platforms.2) Script Development: Crafted compelling scripts for YouTube channel videos to enhance viewer engagement.3) College Outreach: Initiated communication with colleges to promote the YouTube channel and expand its reach.4) Market Research and Analysis: Conducted market research to identify trends, competitors, and target demographics. 5) Content Creation and Curation: Assisted in creating and curating content for social media platforms, emails, and blogs.6) Collaboration and Teamwork: Collaborated with team members on various marketing projects, contributing to a positive and productive work environment.
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Communications InternNavigus Jul 2018 - Oct 2018Bengaluru, Karnataka, India -
Communication AssociateNavigus Jul 2018 - Oct 2018Bengaluru Area, India1) Conduction of Preliminary interviews for technical and non-technical backgrounds2) Organization of city-wide level event for education in New Zealand3) Interaction with clients regarding the product and connecting with them4) Interaction with product users for feedbacks, follow-ups, and guidance for using5) Inter-departmental collaboration for projects and tasks (marketing and design)
Keshav Kothari Education Details
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Business Administration And Management, General
Frequently Asked Questions about Keshav Kothari
What company does Keshav Kothari work for?
Keshav Kothari works for Dhaarika
What is Keshav Kothari's role at the current company?
Keshav Kothari's current role is Marketing & Product Management Professional | Founder of Dhaarika | Expert in Brand Growth, Strategic Campaigns, and Product Development.
What schools did Keshav Kothari attend?
Keshav Kothari attended Institute Of Management Technology, Hyderabad, Christ University, Bangalore.
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Keshav Kothari
Agile||C#||Vb||Asp.Net Mvc||Asp.Net Core|| Web Api|| Full Stack. Net Development|| 3Xazure||2Xgcp ||Sql ServerNoida -
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Keshav Kothari
Creative Consultant | Content & Brand Strategist | Conceptualiser | Helping Businesses Capitalize Their Online & Offline Presence..Bharosa Kijiye! Puraane Khilaadi Hai...Indore -
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