Kourtney Cole

Kourtney Cole Email and Phone Number

Senior Director of Acquisition @ DIME Beauty Co
Los Angeles, CA, US
Kourtney Cole's Location
Los Angeles Metropolitan Area, United States, United States
About Kourtney Cole

My areas of interest are in digital marketing, brand campaign management, media planning, strategy and affiliates; but I have experience in all aspects of the marketing field. I am a self driven, hands-on, Marketing enthusiast with a track record of success in elevating brands to new levels.I enjoy traveling, planning/ designing and experiencing new cities, and continue to seek opportunities that will allow me to do so. I am a confident, energetic team player with innovative ideas and a strong work ethic.Passions:- Working with dynamic brands and people in collaborative, entrepreneurial environments- Perseverance to go about things differently- Revel in seeking out what-will soon-be-‘it’ brands and categories, and relish opportunities to take brands to the next levels of success in a high growth/ hyper growth environment Specialties: - Integrated marketing campaigns - Building and developing Digital Marketing Campaigns and Teams- Data-driven Planning and Strategy- Equally comfortable in Fortune 100 organizations as in start-up entrepreneurial environments- Brand Strategy, Management & Positioning/ Media Planning/ Buying / Social Media/ Retail & Shopper Marketing/ Marketing Communications

Kourtney Cole's Current Company Details
DIME Beauty Co

Dime Beauty Co

View
Senior Director of Acquisition
Los Angeles, CA, US
Website:
dimebeautyco.com
Employees:
57
Kourtney Cole Work Experience Details
  • Dime Beauty Co
    Senior Director Of Acquisition
    Dime Beauty Co
    Los Angeles, Ca, Us
  • Dime Beauty Co
    Director Of Acquisition
    Dime Beauty Co Nov 2024 - Present
    Draper, Utah, Us
    Lead new customer acquisition across Search, Social, Affiliate, Direct Mail, TV and Influencer
  • Kaycee Advertising
    Growth, Marketing, And Ecommerce Consultant
    Kaycee Advertising Apr 2024 - Present
    Advising retail and e-commerce brands on digital strategy with a special focus on customer acquisition, measurement, site optimization, and creative.
  • Amazon Web Services (Aws)
    Global Paid Media, Strategy & Operations
    Amazon Web Services (Aws) Oct 2022 - Mar 2024
    Seattle, Wa, Us
  • Pacsun
    Director, Digital Marketing
    Pacsun Jul 2021 - Sep 2022
    Anaheim, Ca, Us
    Oversaw the following marketing channels: SEO, Paid Social, Paid Search, Programmatic, TV/OTT, Affiliate, and Branded Content
  • Dermstore
    Director Of Paid Media
    Dermstore May 2019 - Jul 2021
    New York, Ny, Us
    - Grew revenue by 55% YoY- Built and created omni-channel Paid Media program- Spearheaded all MarTech platforms inclusive of Analytics, Media, Search and Tag Management- Managing operational efficiency across all retention and acquisition ventures
  • Merkle
    Associate Media Director L Amazon Web Services
    Merkle Apr 2019 - May 2019
    Columbia, Md, Us
  • Merkle
    Digital Media Supervisor L Amazon Web Services
    Merkle Jan 2019 - Apr 2019
    Columbia, Md, Us
  • Merkle
    Supervisor, Media Services L Warner Bros. Home Entertainment
    Merkle Jul 2017 - Dec 2018
    Columbia, Md, Us
    Warner Bros. Home Entertainment, WB Games & WB Consumer ProductsAt Merkle, we help brands make the people-based marketing transformation. Using a combination of first- and third-party data, we create, target, and measure the highly customized customer experiences that not only drive immediate results in the form of today’s response and conversion, but also build tomorrow’s increased loyalty and customer value. We apply an industry-focused methodology to the solutions we provide, from customer strategy consulting, to audience and experience planning, to experience design and creation, to performance media and site execution. At the heart of these solutions is Merkle’s deep heritage in the data, analytics, and technology capabilities that enable them.
  • Brand Value Accelerator
    Account Strategist, Digital Marketing
    Brand Value Accelerator Aug 2016 - Jul 2017
    San Diego, California, Us
    Brand Value Accelerator is the fastest growing Shopify Agency in the world and the only agency with official partnership status with Shopify, Optimizely and Google. BVAccel is strategically aligned with the best platforms in the business and laser focused on what we call the 3 pillars of eCommerce - conversion, retention and acquisition. We've helped transform more than 50 brands -- Red Bull, Telescopes.com, Proctor and Gamble (P&G), MVMT Watches, Milkbone (Big Heart Pet Brands), Gillham Studios (Hallmark), Frame Denim, Zendaya, and more. When our team of diverse leaders work on a project together, we focus on problem solving, superb UX and scalability - the result is beautiful online storefronts and steadfast, lasting relationships. Clients: Kopari Beauty, Grandex Properties, Intelligent Blends, SpiritHoods & REBBL
  • 3Q Digital, A Harte Hanks Company
    Display Account Manager
    3Q Digital, A Harte Hanks Company Oct 2015 - Aug 2016
    Chicago, Illinois, Us
    We are a full-service digital marketing agency working with savvy, growth-focused clients in ecommerce, B2B, lead gen, and EDU, from newly funded disruptors to enterprise-level companies. We apply advanced ROI-focused digital marketing techniques across the channels that matter for each client including SEM, SEO, social, display, video, and mobile. We use advanced attribution techniques and our own proprietary methods of process, strategy, and execution across channels. And we optimize for our clients’ preferred metrics – never our clients’ spend.Clients: Eventbrite, Blurb, NerdWallet, & Sungevity
  • Piston Agency
    Media Planner
    Piston Agency Sep 2014 - Sep 2015
    San Diego, California, Us
    Piston, formerly MEA Digital, is located in San Diego, New York, and Chicago. We create successful communications between brands and customers based on a deeper understanding of commerce, culture, and technology. By connecting these three concepts, we build and track brand relationships that span all media, all channels, and all marketing capabilities.Clients: bareMinerals, mophie, ThinkGeek, Yaklut, TVG
  • Piston Agency
    Jr. Media Strategist/ Associate Media Planner
    Piston Agency Jul 2013 - Sep 2014
    San Diego, California, Us
    Piston, formerly MEA Digital, is located in San Diego, New York, and Chicago. We create successful communications between brands and customers based on a deeper understanding of commerce, culture, and technology. By connecting these three concepts, we build and track brand relationships that span all media, all channels, and all marketing capabilities.• Prepared, managed and organized all supporting materials for media plans/buys including RFPs, insertion orders, media authorizations, traffic sheets, publisher tags, keyword/targeting lists, invoices, media flowcharts, client presentations, etc. • Implemented campaign optimizations for clients at the publisher/ad level to achieve and exceed specific campaign awareness, engagement, interaction, CPA, and ROAS goals • Organized and created creative specifications and traffic sheets• Trafficked media plans and creative units using DoubleClick for Advertisers (DFA)• Monitored and troubleshooted current creative rotations, ad placements, and ad performance• Analyzed and interpreted reports to provide media results and insights for client meetings• Performed administrative work including billing reconciliation, scheduling meetings and distributing team information/materials• Maintained and developed relationships with media representatives including, clients and sales teamsClients: ThinkGeek.com, Bare Escentuals, Shisiedo, NARS, Intuit ITO (Print and Digital), Bally Total Fitness, TVG, Oakley, and Sunglass HutProficiency in DART, DoubleClick Studio, Facebook Power Editor, Nielsen @Plan, AdRelevance, Keynote, and Google AdWords.
  • Piston Agency
    Search Marketing Strategist
    Piston Agency Jul 2012 - Jul 2013
    San Diego, California, Us
    Piston, formerly MEA Digital, is located in San Diego, New York, and Chicago. We create successful communications between brands and customers based on a deeper understanding of commerce, culture, and technology. By connecting these three concepts, we build and track brand relationships that span all media, all channels, and all marketing capabilities.• Received training on paid search processes and best practices• Responsibilities included but were not limited to keyword build-outs, ad copy writing, keyword research, bid optimizations and reporting.• Managed paid search accounts for multiple national and international clients in Google & Bing• Developed SEM strategies to achieve client goals based on research of current trends• Managed goals related to ROAS, CPS, CPA, traffic, revenue, etc.• Optimized accounts using multiple platforms including DoubleClick for Search• Utilized tracking/analytics tools such as Coremetrics, Omniture & Google Analytics• Created functional & client-ready reports allowing for easy analysis of accounts• Worked with account executives to ensure deliverables were completed on time & on budget• Addressed any client questions regarding performancePast Clients Included: Oakley US, Oakley Canada, Oakley Australia, Oakley EU (UK, Spain, France, Italy, Germany, Belgium, Netherlands, Sweden, etc.) Ray-Ban, and Sunglass Hut.
  • Kusi- News
    Freelance Associate Producer/ Sports Journalist
    Kusi- News Aug 2009 - Jul 2013
    Individually chose and edited Highlights of the Evening SportscastInterviewed athletes pre and post game at eventsActive Time editing in live trucks and in studioWrote Scripts for Sports Anchor
  • Blue Sand Design
    Social Media Marketing Manager
    Blue Sand Design Jan 2012 - Jul 2012
    Our Los Angeles based Social Media team has years of experience in social Networking and in SMO. Our focus is on getting our clients clear conversions from their Social Media campaigns to business. We care about how our client’s campaigns impact the bottom line! We have designed Social Media initiatives for many different types of businesses, ranging from small corner shops to large-scale corporations. If you are conducting business in today’s economy, you must engage in social Media Marketing and it must be taken seriously. Over 1 billion people are engaged in Social Networking on a daily basis. This is a demographic you cannot afford to ignore.
  • Gt Events
    Freelance Account Executive
    Gt Events Aug 2011 - Nov 2011
    As a full-service agency, GT Events, Inc. steps into any phase of the marketing process to provide our clients excellent, unmatchable service, unforgettable expertise, competitive pricing and undeniable charm & energy. Whatever your marketing initiatives, whether it be staffing your event or tour, creating a video, managing a social media campaign or acting as the turn-key solution for your entire program, GTE will meet and surpass your needs. GTE makes the perfect partner.GTE is a creative bunch of department heads with a “hands-on” approach to all programs. We take pride in performing each task with excellence and passion providing multiple, unique options to execute all of our client’s goals. We are not afraid to get our hands dirty. We jump into the process relentlessly and we will not stop until everything is perfect.
  • Formula
    Marketing Intern
    Formula Feb 2011 - Jun 2011
    San Diego, Ca, Us
    Formula PR is a national public relations boutique headquartered in San Diego with additional offices in Los Angeles and New York. Our firm owes much of its success to its corporate credo: be smart, be strategic, be creative and, most importantly, get results. We look at the branding process as one driven not only by public relations, but also by marketing, co-branding, promotions, and other vehicles. By integrating each of these disciplines into a cohesive whole, we can significantly impact a brand’s sustainability and point-of-difference in the marketplace. Our client roster includes Heineken USA, Kashi, popchips, Easton, Metromint, Tecate, Tribe Hummus, and more.Formula Street is the brand activation division of Formula PR. Formula Street specializes in developing smart, creative and measurable brand activations that develop an emotional connection between a brand and its key consumer. Our capabilities range from mobile tours and large scale sampling programs to creative PR stunts, events and interactive product demos. You dream it, we can build it and they will remember it!
  • Warner Bros. Television
    Accounting & Music Contracting Executive Secretary
    Warner Bros. Television Jul 2010 - Feb 2011
    Us
    Completed daily clerical functions such as: shipping orders, scanning,answering phones, orchestrating meetings and calendarsPrepared confidential contracts and reports for sideline musicians, on-camera singers,New Use, and syndicationRead and reviewed scripts revisions noting music cues and informing the managers of any cues, on- camera performances or changesPerformed other related tasks and special projects as directed
  • Xx 1090 Sports Radio
    Production, Sales And Promotions Intern
    Xx 1090 Sports Radio Jan 2009 - Aug 2010
    Operated the control board with radio shows and Board Operations including sound,audio, and interviews of athletesExpedited interviews, newscast, and highlights pre and post game Padres broadcast Worked with promotional staff with marketing and promotional events includingflyers, billboard ads, websites, etc.
  • West Valley Mosquito And Vector Control
    Public Relations/ Community Outreach Intern
    West Valley Mosquito And Vector Control Jan 2009 - Jun 2009
    Contrived and formulated Press ReleasesAssisted with design and implementation of local website about West Nile VirusSpread awareness and informed the public on infectious diseases via Twitter, Facebook, emails, fax, etc.
  • Warner Music Group/ Wea Corp
    Marketing And Promotions Intern
    Warner Music Group/ Wea Corp May 2008 - Aug 2008
    Carried out and implemented on special artist, events, and promotions such as Dark Knight, Sisters of the Traveling Pants 2, Jenelle Monae, etc.Created new release catalogs Assisted with trans-national media conference callsWorked on administrative tasks such as, screening calls, mailingsorganizational tasks, etc.Co-hosted radio shows and assisted with local shows and events such asMurs, Taking Back Sunday, Swithfoot, etc.
  • Farcor Studios
    Production Assistant Summer Intern
    Farcor Studios Jan 2006 - Jan 2008
    Assisted in production of major television shows for networks includingTVOne, MTV, and BETTyped correspondence memos, reports, contracts, invoices, secession reports, etc.

Kourtney Cole Skills

Social Media Marketing Social Media Social Networking Digital Marketing Online Advertising Public Relations Editing Advertising Google Adwords Google Analytics Digital Media Microsoft Office Event Planning Online Marketing Marketing Msn Adcenter Marketing Communications Experiential Marketing Event Management Copywriting Ppc Radio Community Outreach Campaign Management Youtube Campaign Development Video Editing Cision E Commerce Broadcast Sem Omniture Coremetrics Analytics Guerrilla Marketing Integration Roi Development Event Marketing Special Events Mac Os X Pc Video New Media Display Advertising Print Ads Doubleclick Beauty Industry Sports Industry Search Advertising Programmatic Media Buying

Kourtney Cole Education Details

  • San Diego State University
    San Diego State University
    Journalism- Media Studies

Frequently Asked Questions about Kourtney Cole

What company does Kourtney Cole work for?

Kourtney Cole works for Dime Beauty Co

What is Kourtney Cole's role at the current company?

Kourtney Cole's current role is Senior Director of Acquisition.

What is Kourtney Cole's email address?

Kourtney Cole's email address is ko****@****ail.com

What is Kourtney Cole's direct phone number?

Kourtney Cole's direct phone number is +190973*****

What schools did Kourtney Cole attend?

Kourtney Cole attended San Diego State University.

What skills is Kourtney Cole known for?

Kourtney Cole has skills like Social Media Marketing, Social Media, Social Networking, Digital Marketing, Online Advertising, Public Relations, Editing, Advertising, Google Adwords, Google Analytics, Digital Media, Microsoft Office.

Who are Kourtney Cole's colleagues?

Kourtney Cole's colleagues are Lacy Given, Erin Jex, Lauren Bondad, Joslynn Taylor, Emma Townsend, Jared Marcucci, Mugabo Blaise.

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