I lead and manage the design process, ensuring unwavering design consistency, a seamless alignment with our brand identity, and a relentless commitment to achieving our broader business objectives, all of which culminate in delivering exceptional value to our end-users. As a lead, I like guiding my team towards continuous learning and growth within the realm of product design.In my role, I am dedicated to driving innovation, ensuring seamless user experiences, and contributing to the continuous growth and excellence of our product design endeavors.At present, my focus is directed toward an array of dynamic projects, each presenting unique challenges and opportunities:- Account Aggregator Platform: A revolutionary platform for seamless and secure transmission of financial data, regulated by the Reserve Bank of India.- myCAMS: A cutting-edge investment application that consolidates user’s portfolios across all AMCs served by CAMS.- edge360: A direct-to-consumer CRM portal that empowers agents to efficiently manage investment activities on behalf of their clients, including purchases, modifications, and redemptions.- CAMS NPS: A platform designed to facilitate millions of Indians in initiating investments in the National Pension Scheme.- WealthServ: A groundbreaking digital onboarding portal specifically tailored for high-net-worth individuals, simplifying their investment journey in AIF & PMS funds in India.- CAMS Disha: A weekly newsletter that serves as a strategic tool for AMC CXOs, aligning their marketing and sales efforts and contributing to their success.

In my role as a Product Designer at Computer Age Management Services (CAMS), I am tasked with shaping and leading the Product Design team, enhancing a wide spectrum of B2B and B2C products that cater to over 5 million users in India. I initiate and uphold the highest standards for the design process, instituting foundational design principles that guide our team, ensuring a unified vision and unwavering design consistency.In my role, I orchestrate essential product discussions with product managers and stakeholders, delving deep to comprehend user pain points. My goal is to formulate strategic design solutions aimed at alleviating user friction and, ultimately, elevating user conversions. The core of my work resides in crafting user-centric designs that not only meet but exceed expectations, contributing to a seamless and engaging user experience.

I undertook impactful projects for a roster of esteemed global clients, including AMP Australia, Okada Manila, UFS, Citibank, and Weight Watchers. A notable achievement during my tenure was the development of a robust design system tailored for 'Open Banking.' This system not only ensured impeccable compliance with stringent regulatory requirements but also provided us with the agility to adapt and scale our designs to accommodate a variety of banking institutions operating under Citibank Australia within a regulated timeframe.Another milestone was the successful launch of the AMP North app, where I collaborated closely with AMP stakeholders and introduced a fundamental design system. This approach ensured consistency in app design and facilitated a smooth transition to development, resulting in a timely app release.Throughout my role, I maintained a dynamic and open dialogue with client facing business analysts and senior managers, meticulously aligning design solutions with their unique business and user-focused objectives. This dedication to excellence and adherence to quality output helped me grow as a UX/UI Designer and armed me with the confidence to take up more challenging projects. My work epitomised a commitment to innovation, usability, and brand excellence, further solidifying my role as a valuable asset to our global clientele.

My role entailed the strategic management of a team of designers. My primary objective was to ensure the punctual delivery of design assets while simultaneously upholding the integrity, quality and organisation of design templates. I consistently sought to enhance our internal design processes by implementing newer methodologies that optimised the workflow, ultimately maximising team productivity.In a hands-on capacity, I personally undertook the design and execution of numerous projects, collaborating with esteemed clients such as Citibank, Westpac, Weight Watchers, and Unilever Food Solutions. Across these partnerships, I led the development of most compelling landing pages and emailers, enriching brand marketing campaigns. Additionally, I spearheaded the creation of mobile applications for Citibank, Diner Club, and Kogan Mobile, leveraging my knowledge and expertise in UX/UI Design to craft user-centric solutions.A pivotal achievement in my tenure was my instrumental role in designing the pitch, onboarding processes, and post-login user journeys for the PayPal Rewards Credit Card, a collaborative endeavour with Citibank Australia. This initiative further solidified my commitment to delivering exceptional user experiences and innovative design solutions that aligned seamlessly with our clients' objectives.

During my tenure as a Web Specialist at Rage Communications, my primary mission revolved around the development of marketing banners, email templates, and social media banners for esteemed global brands with a strong presence in Australia. My focus remained dedicated to the banking and FMCG sectors, where I continuously honed my expertise in designing marketing campaigns, crafting engaging social media posts, and developing innovative web applications and landing pages.

In my role, I spearheaded a dynamic team of four agile designers/content writers to successfully deliver web design projects, securing a 100% client satisfaction rate. I orchestrated and executed viral social media campaigns that fuelled an impressive 40% surge in followers for local restaurants, cafés, hospitals and FMCG brands, significantly enhancing their online presence.Beyond this, I proactively pitched design concepts to prospective clients, a strategic effort that led to the acquisition of new design projects and an increase in revenue. My role involved comprehensive team management, ensuring seamless project delivery within specified timelines. I personally contributed to a wide spectrum of design projects, ranging from responsive website design to eye-catching social media marketing posts and print collateral, consistently meeting and exceeding client expectations.

1. Creative Designer: I create original artworks, logos, branding, and captivating brochure designs that align with clients' unique goals and brand identities.2. Transforming Ideas into Visual designs: I interpret client briefs, using my keen aesthetic sense and deep design knowledge to craft visually engaging and user-friendly designs.3. Project & Client management: I efficiently manage multiple projects and clients, ensuring on-time, budget-friendly delivery that consistently surpasses expectations.4. Organising and delivering digital assets: I organise and optimise assets for effective marketing campaigns, collaborating with agencies and sales teams to execute social media campaigns seamlessly.5. Versatile in Multi-Media: I worked with with diverse clients, producing innovative graphic and web designs tailored to each project's distinct needs.6. Staying Ahead of Trends: In an ever-evolving design world, I dedicated time to update myself with the latest UX/UI trends and technologies to keep my designs fresh and competitive.

As a Web Designer at MTG Energy Solutions, I undertook the design and development of the company's website while serving as a paid intern. My responsibilities encompassed designing the layout in alignment with the branding guidelines supplied by the marketing team. Furthermore, I crafted a dynamic website that seamlessly allows the internal team to effortlessly update it with fresh imagery and content as required, thereby contributing to the organisation's online presence and growth.