Koussée Vaneecke Email & Phone Number

Lille, Hauts-De-France, Fr

Lille, Hauts-De-France, Fr

EuraTechnologies, european 1st startups incubator and accelerator.

Paris, La Defense, Fr

Team of 100 people in France, Germany, Italy, Sweden and Denmark. 50 events/year, €60M revenues.o Implemented a new sales cycle and collected 70% of the 2020 cash in 6 months (sept 2019 – feb 2020).o Defined and implemented a new matrixed organization, creating agility.o Improved the e-commerce site's UX, resulting in +6% online additionnal revenues and more time for sales team to focus on high-value sales.o During Covid, virtualized all events (Les Assises de la cybersecurité, One to One e-commerce Monaco...).

Paris, La Defense, Fr

In charge of transforming the ways of working of the Marketing teams to be data-driven.Team of 35 people on 12 events (Salon de l'Agriculture, Paris Retail Week...). Annual 1.2 million unique web visitors. o Included the lead generation for sales in the job desk of the marketing team. Launched a «content factory» and implemented Salesforce Marketing Cloud. + 2 to 11% in leads received by Sales on the different shows.o Supported teams in transformation, change management. o Realized the annual strategic business plans for each event. Readjusted tickets pricing after analysing the data on 2 events : +6 pts of net margin increase.o Simplification of the customer journeys for Paris Retail Week, -25% of the number of telephone and e-mail interactions

Paris, Île-De-France, Fr

Co-chairman of the communication committee: new ESCP Alumni brand platform expressing what links the community/ new communication tools such as short videos for Linkedin.

Boulogne Billancourt, Fr

In charge of transforming a way of selling and fueling international sales. Team of 5 people, in France and UK.o Implemented with the sales director an end-to-end funnel management. Launched an inbound marketing programm, generating a predictable marketing-sourced pipeline.o Launched an ABM – Account Based Marketing – program on the top 50 global insurers with direct marketing, brand content, events and targeted advertising, generated 26 opportunities in 6 months.=>Increase in the number of MQL Marketing Qualified Leads from 10 to 500 per month.

Paris, Île-De-France, Fr

BPO, Customer experience outsourcing – Under LBO. With the growing number of offers, challenge to structure the acquisition and upsell marketing. Team of 3 peopleo Scaled SEO and SEA efforts, created proprietary digital/hybrid events across different businesses and sectors (Travel, Marketplaces, Social Media, etc.). Average 700 activated contacts / month.o Accelerated the brand content strategy with more than 100 quality content per year and automated campaigns by implementing Salesforce Pardot.o Registered Webhelp in the tech ecosystem: created common content and events with Mirakl, diabolocom, Nice.... Organized a Lab at Vivatech 2016 with 50 startups in the field of customer experience.

Paris, Île-De-France, Fr

In charge of increasing awareness of the Webhelp brand and generate demand.o Built a brand platform for Webhelp, after carrying out a market research to get insights from clients and prospects, briefed and organized a competition of advertising agencies, released a new advertising copy with Australie agency, issued brand guidelines, designed and operated the activation strategy.o Supported local marketing/communication teams after the acquisition of subsidiaries: UK, Dach, Turkey... o Developed and launched 3 new service offers: social media monitoring – €1M in year 2, virtual assistant services – €1.3M in year 2, go-to-market of the « B2B Marketplaces » and « Voice of the customer » offers.=>Turnover from €200M in 2011 to €950M in 2017, +475%.

Web platform between individuals and a network of 40 interior designers. * Preferred supplier to John Paul - leader in Concierge services.* Semi-finalist of the entrepreneurship competition BFM Académie 2009* In 3 years : 1800 leads, 580 appointments, 165 clients.

Paris, Ile-De-France, Fr

N°2 world leader in the spirits industry Marketing activities coordination in Scandinavia, Russia and Travel Retail Europe for Martell Cognac (3.3M litres).- Association of the brand with artists such as Andrée Putman.- Coordination of global marketing campaigns.- Launch of 5 new formats and products.

Greater Chicago Area, Il, Us

French leader in biscuits.- Publicity campaigns with 98 footballers including Lizarazu and Desailly.- 2 product range turnarounds : Calèche and Napolitain.