• Implemented digital marketing strategy for two education courses, optimising various channels including Instagram, Facebook, LinkedIn and company website.• Created a framework for marketing data analysis to inform future marketing efforts.• Executed day to day operations and administrative duties for the centre and liaised with various vendors for routine maintenance. • Overhauled sales system for centre’s merchandise by centralising operations and streamlining processes

• Was part of the team that created events that positively branded the university within the Bugis-Bras Basah Precinct. Events include annual installments of SMU Patron's Day, Academic Year Opening Ceremony and SMU Arts Festival• Proclivity towards programming with a creative slant from which skills honed include project management, budgeting, thematic development, curation, show direction and scriptwriting.• Involved in a pilot project to measure graduate student learning outcomes through co-curricular activities, resulting in an integrated graduation transcript• Was part of a taskforce looking into strengthening the branding of SMU's Office of Student Life; responsible for about 100 student CCAs in SMU. This included pioneering SMU LIFE, SMU's first YouTube channel dedicated to offering student activity content• Managed assets and created financial protocol for the team

• Managed 7 student performing arts clubs, in areas including artistic development, show production, co-curricular learning and budgeting• Showcased student talent on local and international platforms including productions, gigs, collaborations and competitions• Revamped and optimised storage systems that impacted the assets for 26 student clubs.

• Marketed and administrated pre‐professional dance programmes for students from dance schools accruing to a total enrolment of 90 students• Expanded recreational dance classes generating 15% more revenue to the preceding year• Maintained daily settlement reports from various revenue channels• Refreshed department collaterals to have a cohesive look and feel• Revamped loyalty programme increasing membership across three membership tiers• Conducted behind‐the‐scenes tours for schools and organizations and contacted schools for assembly programmes• Assisted the Artistic Director in artistic administration including weekly rehearsal schedules, performance pay and VIP letters to personal guests and donors• Secured $82,500 in donations from 19 individuals, a 20% increase from the previous year

• Managed and executed tasks in areas of in‐house and external ticket sales, daily updates, Front‐of‐House, complimentary tickets for VIP guests including donors, Board members, embassy representatives and media contacts• Contacted school listings resulting in school bookings amounting to 500 tickets over two performances, a significant increase from previous years• Sourced and supervised merchandise sales of four separate merchants at performances

• Managed and executed tasks in areas of artistic direction, production, marketing, ticketing, sponsorship, logistics, Front-‐of-‐House and artist liaison for two performances; SIDES 2013 and Dancers' Locker 2013 increasing ticket sales by 20%. • Co-ordinated the planning of overseas tours and engaging overseas artists-‐in-‐ residence.• Forged relationships with relevant embassies to secure future sponsorship.• Managed and oversaw daily administrative matters such as open classes, dancers' attendance, receiving incoming phone calls and hosted monthly assembly education programs.

• Assisted in planning and execution of overseas tours conducted between July to September 2012.• Assisted in planning, management and execution of tasks in areas of production, marketing, ticketing, logistics and Front-of‐House and artist liaison• Assisted in matters including preparation of production schedules, sponsorship letters, voiceovers, and ticketing• Executed various roles including artist liaison, front‐of‐house and exhibition manager NUS Arts Festival 2012