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Establishment and promotion of a SEO agency for the cannabis industry in the United States• сreating brand for the agency;• сreating a website for the agency;• SEO site optimization;• marketing strategy to promote the agency;• purchase of advertising;• content creation

► Event planning (budget, organization, results)► Selection of speakers for the conference (including English speakers)► Updating the event website (adding new sections)► Social media of the conference (Telegram, YouTube, Facebook, Linkedin)► Email marketing of the event► Event content marketing► Making souvenirs for the conference► Development of a commercial proposal and search for sponsors► Purchase of advertising for the conference► Facebook ads and Google Ads

I had been working with this startup for 3 months in 2020. During this period I was:• Writing marketing strategy• Planning marketing budgets• Collecting source for advertising• Writing content plan for project`s social media • Making content for project`s social media • Launching Facebook advertisingNow I continue to work with this startup.

Team: an email marketer, a SEO specialist, a content marketer, ORM department, a manager on thematic forums, an YouTube marketer, SMM (5 people)1. Planning a strategy for promoting projects and budgets for advertising costs2. Development, implementation, and analysis of promotions and sales in online shops (15 online shops in 9 countries) – schedule of promotions per year, each promotion is unique and does not repeat during the year. Detailed analysis of each campaign3. Management of SMM promotion: VK, Facebook, Instagram, YouTube, Telegram (strategy, analytics)4. Management of e-mails of projects (content, regularity, segmentation of databases for distribution)5. Placement of paid advertising of projects on specialized portals, news aggregators, agreement with bloggers (experience with exchanges). Placement of paid advertising in print media. Paid advertising analytics, performance evaluation (Google Analytics)6. Advertising via partnership agreements with bloggers, forum members of specialized forums, with opinion leaders on project topics. Affiliate Advertising Analytics.7. Interaction with various departments of the company: SEO, content, developers8. Launch of 3 new products in the industry (market analysis, marketing strategy development; sales analysis and strategy adjustment)9. Management of monitoring and work with negativity on the Internet on projects: a system of work with dissatisfied customers and negative feedback has been developed and implemented. ORM – brand reputation management on the Internet10. Management of processes of development and production of unique content for projects (photo-video content)11. Ordering and implementing identity (corporate identity) for the project. Project re-branding management.12. Regular monitoring and analysis of competitors.13. Introduction of innovations in the work of online stores and project advertising.14. Regular analysis of various project indicators (self-developed parameters for analysis)

1. Planning the marketing strategy of the exhibition in Kyiv2. Preparation of sponsorship packages for the event3. Development of advertising offers for event participants4. Pricing for tickets to the event5. Advertising of the event:► online (PPC, targeted advertising on social networks, paid publications in thematic publics, e-mail, advertising on partner sites)► offline (order advertising on street city scrolls, track walls in the subway, promoters with postcards; banner advertising in transport, advertising on screens in Kyiv)6. PR of the event (e-mail to journalists, interaction with UNIAN, accreditation of journalists at the event)7. POS materials of the event (catalog of the event, postcards, souvenir printing, flags)8. Organization of ticket sales at the entrance (merchants "Ticketforevent", "Internet ticket", "Karabas", "Concert.ua", "Kontramarka.ua", "Ticket boxing"), checking tickets at the entrance to the event9. Work with journalists at the event - interviews, acquaintance with exhibitors10. Organization of the decor of the event (photo area, entrance group, stand of the organizers)11. Organization of production of photo-video content of the event (commercials for visitors of the event for participants, vehicles of the operator and photographer, video after the event)12. Organization of activities for event visitors (lounge area, competitions, raffle gifts from sponsors)

1. Strategy and planning of project promotion2. Monitoring and analysis of competitors3. CA analysis of the project, adjustment of advertising campaigns in relation to CA.4. SMM management – project promotion5. Development and production of souvenirs of the project6. Search for partners and proposals for project partners7. Work with contextual advertising (monitoring its launch, analytics)8. Development of unique project content

1. Planning the promotion of a project2. Planning the advertising budget 3. SMM for project (VK, Facebook, Instagram, YouTube)4. Advertising ► Paid (Target Facebook, Instagram; launching companies in Ad-words, advertising on thematic portals, blogs, print media)► Free (work with bloggers, mutual PR)5. POS materials for the project6. Take part at various exhibitions and other events7. Work with contractors (designers, motion designers, copywriters, web developers)8. Reporting work documentation for the every month, quarter, year