Squeezing all the juices out of Google Ads.

Key Responsibilities:- Managed digital marketing efforts (UA, SEA, Media, OLV) for VK media buying agency, one of Russia's largest media buying agencies.- Developed and executed digital marketing strategies (UA and Media) across various channels, including Google, Meta, DV360, Twitter, MyTarget, Yandex, Tik-Tok, Applovin, Unity, etc. with a focus on achieving KPIs.- Led a team of user acquisition managers to drive results and ensure efficient cross-team collaboration.- Provided consultancy services for advertising opportunities, including technical integration and customization.Notable Achievements:- Achieved a 5X monthly increase in installations for OK social network app from paid channels (Google, Meta, Appnext, DV360, etc.).- Tripled installations for CityMobil taxi service while reducing CPI by 2X.- Doubled sales volume for KazanExpress marketplace and decreased cost of first sales from paid channels.- X% increase in media metrics (Consideration) driven by effective OLV campaigns for OK social network.

Key Responsibilities:- Worked as part of an international performance marketing team, reporting to the HQ in Hamburg.- Optimized existing traffic channels and searched for new ones to attract Russian-speaking clients from Russia and CIS countries, with the aim of increasing sales and ROAS for paid channels.Notable Achievements:- Reduced CPL by 50% and exceeded plan by 20%.- Achieved a total ROAS for paid channels that was above 100%.

Notable Achievement:- Successfully implemented marketing strategy, which increased recognition for the company, making it noticeable not only to potential customers but also among industry players, despite being a newcomer to the industry.

Notable Achievement:- Established a portfolio of 12 mono-brand online stores.- Implemented an online sales service for offline market players, encompassing the creation of online stores, warehouse services, and delivery.

Notable Achievement:- In 2010, the agency ranked in the top 3 in the performance advertising market for quality of services.