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Roman Kovalev Email & Phone Number
Head of Performance Marketing
at
Allformance
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✓ Verified August 2026
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Current company
Role
Head of Performance Marketing
Location
Fethiye Bucağı, Muğla, Turkey
Company size
Who is Roman Kovalev? Overview
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Quick answer
Roman Kovalev is listed as Head of Performance Marketing at Allformance, a with 41 employees, based in Fethiye Bucağı, Muğla, Turkey. AeroLeads shows a matched LinkedIn profile for Roman Kovalev.
Roman Kovalev previously worked as Senior User Acquisition Manager at Playrix and Marketing Business Partner at Vk. Roman Kovalev holds Master'S Degree, Biochemistry from Lomonosov Moscow State University (Msu).
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Email format at Allformance
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Allformance
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Profile bio
About Roman Kovalev
Performance marketing manager with 15+ years of experience in digital marketing. Proven ability to drive results and increase revenue through data-driven marketing initiatives.
Listed skills include Online Advertising, Digital Marketing, Social Media Marketing, E Commerce, and 5 others.
Current workplace
Roman Kovalev's current company
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Allformance
7 roles
Roman Kovalev work experience
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Marketing Business Partner
Key Responsibilities:- Managed digital marketing efforts (UA, SEA, Media, OLV) for VK media buying agency, one of Russia's largest media buying agencies.- Developed and executed digital marketing strategies (UA and Media) across various channels, including Google, Meta, DV360, Twitter, MyTarget, Yandex, Tik-Tok, Applovin, Unity, etc. with a focus on achieving KPIs.- Led a team of user acquisition managers to drive results and ensure efficient cross-team collaboration.- Provided consultancy services for advertising opportunities, including technical integration and customization.Notable Achievements:- Achieved a 5X monthly increase in installations for OK social network app from paid channels (Google, Meta, Appnext, DV360, etc.).- Tripled installations for CityMobil taxi service while reducing CPI by 2X.- Doubled sales volume for KazanExpress marketplace and decreased cost of first sales from paid channels.- X% increase in media metrics (Consideration) driven by effective OLV campaigns for OK social network.
Nov 2020 - Dec 2022
Performance Marketing Russia
Key Responsibilities:- Worked as part of an international performance marketing team, reporting to the HQ in Hamburg.- Optimized existing traffic channels and searched for new ones to attract Russian-speaking clients from Russia and CIS countries, with the aim of increasing sales and ROAS for paid channels.Notable Achievements:- Reduced CPL by 50% and exceeded plan by 20%.- Achieved a total ROAS for paid channels that was above 100%.
May 2019 - Nov 2020
Head Of Performance Marketing
Palkki. Construction, Architecture & Design
Notable Achievement:- Successfully implemented marketing strategy, which increased recognition for the company, making it noticeable not only to potential customers but also among industry players, despite being a newcomer to the industry.
Jul 2016 - May 2019
Head Of E-Commerce
Fed. E-Commerce Network
Notable Achievement:- Established a portfolio of 12 mono-brand online stores.- Implemented an online sales service for offline market players, encompassing the creation of online stores, warehouse services, and delivery.
Sep 2010 - Aug 2016
Head Of Performance Marketing
Notable Achievement:- In 2010, the agency ranked in the top 3 in the performance advertising market for quality of services.
Jun 2006 - Sep 2010
1 education record
Roman Kovalev education
FAQ
Frequently asked questions about Roman Kovalev
Quick answers generated from the profile data available on this page.
What company does Roman Kovalev work for?
Roman Kovalev works for Allformance.
What is Roman Kovalev's role at Allformance?
Roman Kovalev is listed as Head of Performance Marketing at Allformance.
Where is Roman Kovalev based?
Roman Kovalev is based in Fethiye Bucağı, Muğla, Turkey while working with Allformance.
What companies has Roman Kovalev worked for?
Roman Kovalev has worked for Allformance, Playrix, Vk, Dreamlines Gmbh, and Palkki. Construction, Architecture & Design.
How can I contact Roman Kovalev?
You can use AeroLeads to view verified contact signals for Roman Kovalev at Allformance, including work email, phone, and LinkedIn data when available.
What schools did Roman Kovalev attend?
Roman Kovalev holds Master'S Degree, Biochemistry from Lomonosov Moscow State University (Msu).
What skills is Roman Kovalev known for?
Roman Kovalev is listed with skills including Online Advertising, Digital Marketing, Social Media Marketing, E Commerce, Search Engine Optimization, Social Media, Online Marketing, and Ppc.
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