· Marketing channels involvement and development of communication strategy: explore diverse channels such as email marketing, influencer marketing, and social media marketing (SMM) to reach target audiences across different platforms· Marketing analytics and metrics utilize: marketing analytics to measure the effectiveness of campaigns and track key performance indicators (KPIs) such as conversion rates, click-through rates, and engagement metrics· Email marketing· Influencer marketing: identify relevant influencers within the industry or niche to collaborate with and amplify brand messaging· Comprehensive SMM: implement a holistic SMM strategy across various platforms, including Pinterest, Instagram, and LinkedIn. Create engaging content tailored to each platform and leverage analytics to refine content strategies based on audience preferences.· Development of a media plan for the launch of products: develop a strategic media plan to generate buzz and anticipation around product launches

• Build and implement PR strategy (audience, markets, communication methods, tone of voice) within the EU / USA and Ukrainian market.• Supervision of tone of voice within the SMM publications• Prepare of communication materials: general and within the framework of individual projects• Conducting communication with the fashion, design, jewelry, business media/ podcasts in the EU / USA and Ukraine. Prepare of press releases and post releases. Negotiate the free cooperation and collaborations with brands.• Finding and building partnerships with key influences and opinion leaders, celebrities in the EU / USA and Ukraine. Form proposals for ambassadorship, negotiate the free collaborations with brands.• Conducting communication with the stylists and editorial managers in the EU / USA and Ukraine. Negotiate the free cooperation with brands.• Search for conferences, organization of performances, exhibitions, pop-ups, events. Form proposals for participation, negotiate cooperation, preparation and communication with editors, opinion leaders, stylists (invitations / support during event / communication after the event in order to attract PR support)• Create collaboration proposals / collaboration strategies.

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• Conduct reporting and studio photo and video shooting.• Develop the moodboard and shooting concept. • Preproduction / postproduction.• Team selection.• Edit video materials• Adjust and retouch photos (Adobe: Photoshop, Illustrator, Indesign, After Effects, Premier Pro).