Kevin Oleary Email & Phone Number

United States

Creating scalable, repeatable, and economic growth strategies for B2B SaaS companies, typically between the $10-$50M ARR mark. Energized Response is a growth co-op, leveraging a wide network of subject matter experts, producing results that put smiles on board members faces at their quarterly meetings. Core areas of excellence include:- Marketing- Sales- RevOps- Sales Enablement- Community Growth- Partnerships

Supporting the growth of the car-sharing economy by supplying high quality vehicles to the Turo platform.

Valencia, Valencia, Es

Continuing to advise the GTM strategy for Sales Layers growth projects

Valencia, Valencia, Es

Providing strategic leadership to the marketing org and consulting across all GTM functions.Few key results:- Completely reformatted the GTM motions for the inbound team by deeply understanding our ICP, reevaluating our product-market-fit, and then executing in well-understood channels, reducing the payback period from 48+ months to < 18 months.- Built a deep bridge with the outbound and sales teams and putting systems and processes in place to facilitate regular subjective feedback to improve our demand gen strategies- In Q2 '24, we delivered the best pipeline generation quarter for marketing since Q2 of '22.- Lowered the cost per deal by 65% in 3 quarters while increasing volume by 70%

Denver, Colorado, Us

Built out a dedicated GTM process to grow the newly launched B2B Saas business, standing up fundamentals across the full GTM spectrum (marketing, sales, and ops).

San Diego, California, Us

Over 18 months, the DG team tripled our average ARR contribution to the core SaaS business, moving from roughly 15-20% monthly revenue share, to 40-60% share, all while keeping our CAC payback periods at or under 12 months.More than the objective results, I'm extraordinarily proud of the team I built and the culture that we created. Being told by your Head of HR that "too many people at the company want to work on your team" is a sentence I never expected to hear. My deepest gratitude and thanks go out to every single person who worked for, and with, the Demand Gen crew.Key Projects I'm particularly proud of and enjoy discussing:- Raising our full-funnel conversion rate (from lead created to closed won) from 5% to a 22% average for 14 months. We deepened our ICP focus, removed friction in the sales process (ask me about Hot Passes), and introduced new late-stage sales enablement programs to make this happen.- Integrating our outbound SDR team into the demand generation strategy while creating a brand new BDR (inbound SDR) role, increasing our demo attended rate from 78% to 92%.- Empowering my team to launch "CE U", an online learning platform designed to bring meaningful continued education content to all veterinary professionals.- Crafting true endemic fit promotions to accelerate our pipeline velocity generating 10-20% incremental MRR during each push.- Building deep relationships with my sales partners and being told by the CEO that "you've finally built trust between the marketing and sales orgs"

San Diego, California, Us

Extending and improving the lives of pets, easing the burdens and stressors on vet clinics, and making it simple for pet parents to take care of their furry friends.Few achievements:- Built up the Demand Gen team up from 4 to 21 over the course of a year- Grew inbound revenue contribution share by 85% to more than half of all revenue at the company in 8 months- Pivoted the entire company strategy to a Demand Gen model; saw 35% growth to qualified pipeline (Demo Completes) in first 4 months- Drove 46% increase to monthly MQL velocity in 4 months increasing ARR potential of active inbounds 80% over same time period

Oakland, Ca, Us

Gamified Giving. Building a SaaS business for the modern philanthriopic donation platform.

Denver, Colorado, Us

Serving home service professionals since 2015, Housecall Pro takes pros from good, to great, on their quest to a million-dollar business and beyond.As the Director of Demand Gen, I led a team of 8, plus contractors/agencies across paid and organic acquisition channels. Our secret sauce was simple - focusing our targeting within our ICPs, creating the right content for the ideal distribution channels, and relentless experimentation.Highlights:- Grew LTV/CAC 59% between June 2019 - May 2020 for all MQL channels- 30% increase in net new customers from MQL channels over 7 months while decreasing payback 18% to <9 months. - Increase in LTV/CAC of Organic channels by 21% in <6 months, 43% YoY - 172% increase in new customer volume through conversational marketing + 50% increase in LTV/CAC from those customers - Doubled full-funnel conversion rate from Apple App Store ads for Q1 2020 (YoY) while increasing ASP- 48% increase in ASP for April 2020 (YoY) due to better value pricing plans, clean and clear pricing merchandising across the site, faster messaging cycles with sales + CS, and higher LTV targeting.

San Francisco, Ca, Us

Growth and marketing advisorAluna is a portable asthma management system designed to help children and families regain control of their lives from asthma.

San Francisco, California, Us

Exit: TrendMicro purchased Cloud Conformity for $70M in Oct 2019CloudConformity is a B2B SaaS company offering the most comprehensive infrastructure security technology for AWS customers. Managed all growth and marketing for the company, supported by a small, distributed team. My team constructed the first growth framework, accelerated revenues in junction with the global sales teams, created a content + seo engine, and implemented base technologies to test, measure, and learn driving full funnel optimization. Highlights- Marketing Strategy for web, social, advertising, pricing, productization, content + seo, events, sales enablement - Growth strategy focused on key acquisition, engagement, and monetization (AEM) metrics leveraging existing marketing and product capacity. - User Acquisition: digital-first approach through content creation matched with relevant distribution channels, advertising campaigns, and endemic AWS channels (AWS Activate)- Crafted growth models + dashboards leading to $10k's of rightsized customer contracts over 6 months- Collect and establish the written and visual brand storytelling for the org; built go-to-market framework for new product launches- Tapped a top SEO partner to help the newly formed content team create 50+ seo targeted blogs over 8 months gaining +10-85% SERP increases for target pages. - Increased the efficacy of the global team through the creation of a lead scoring system in HubSpot, delivery of one-sheets and associated product visuals, customer onboarding outline, and introduction of customer data enrichment tools.- Managed team of 8 across in-house, contractors, and agencies

San Francisco, Ca, Us

Co-host/moderator for the 2017 Fall Growth Series cohort

Burlingame, Ca, Us

Led product launches for Breathometer's digital health platform through eCom focused growth strategies, powered by both organic and paid (influencer, PPC) programs.Developed three-year product roadmap with product and engineering leaders via consumer research resulting in an actionable term brand + product strategy outline, domestic consumer segmentation map, and PRD + MRD.Learning and iterating from our early data and consumer feedback, the agile framework provided a platform for the product and marketing teams to see double digit improvements to customer retention in less than 4 weeks from launch. Highlights- Created partner marketing programs with Philips Sonicare - Led public and partner crisis response strategy to FTC inquiry- Generated #SmartMint influencer awareness campaign resulting in 5% of early direct sales, estimated to have influenced up to 19% of month 1 purchase decisions- Led Mint PR campaign landing stories with Forbes, The Verge, and other major publications- Drove Mint 1.1 product improvement project increasing overall rating by 14% and NPS score +20%

San Mateo, Ca, Us

Demand generation. Global go-to-market. Entertainment and content marketing.- Leading strategy for demand generation and driving our global advertising plans, focused on delivering an effective media mix and meeting company goals for 2015.- Marketing lead for products coming from the GoPro Entertainment division such as GoPro Awards- Spearheading all non-product driven marketing campaigns - Expanded International role leading GTM planning with local EMEA and APAC marketing teams. Built 1st ever local marketing programs for China along with locally sourced content during Hero4 Session camera launch. - Growth manager for new and expanding 'verticals' such as travel, animals, and family focused on building major partnerships with establish, authentic brands in each discipline.

San Mateo, Ca, Us

I joined GoPro to organize the US functional marketing teams into a global, integrated organization and build strategies that supported our expanding geos and audiences. Having been called the marketing groups' "Swiss Army knife" I've broadened my responsibilities quite a bit to help position GoPro as one of the most beloved consumer brands around. • Developed the marketing plans for GoPro’s 1st mainstream sports partnership with the NHL. KPI’s included +24M views on GoPro/NHL channels, +1.5B media impressions, and 15% increase in social engagement.• Fabricated GoPro’s first co-branded integration, with the major motion picture, Furious 7. Generated +9M views on content, 70% from outside the US, connected to new users [60%], and locked videos into top 50 all-time [95% percentile] on GoPro’s channels.• Jump started local marketing teams, tools, and infrastructure to surge the China market to a top 10 region, by revenue, in our first year. • United fragmented research efforts into a holistic understanding of owners and intenders. Executed on plan to hired dedicated staff + two agencies, field multiple global consumer brand studies and returned a US segmentation study. • In partnership with BMW, VW, Ubisoft, and Toyota, I lead co-marketing programs to drive technology stories, sales deals, creation of award winning content, and product integration, with the respective partners

Redwood City, Ca, Us

I served as the Senior Global Product Marketing Lead for the 'Need for Speed' brand which stacks up as the 5th best selling video game franchise of all time, amassing over 150 million units sold over its storied history, regularly selling in the top 20 worldwide. As the product lead, I was tasked with building out the entire campaign asset plan, including all advertising materials, creating the WW SKU (product and pre-order) offerings and managing their exposure at retail, connecting and translating consumer feedback into product features/deliverables, expanding partnerships into the product, and building co-marketing programs with relevant brands. In 2013 we held our 25% category share flat in a year where we have twice as many competitive products than normal. Tracking to that larger goal, our team beat our campaign KPI's across our acquisition, activation, revenue, and retention goals. Leading our performance based marketing efforts, I improved the overall efficiency of our global spends (through our proven AEM funnels) by nearly 50% and overall brand extensions through the Need for Speed Movie, in partnership with Dreamworks/Disney and with Ken Block and his wildly popular "Gymkhana" series.

Redwood City, Ca, Us

As the global lead for the key franchise, Medal of Honor, I was tasked with building a strong campaign to sell millions of units in a highly competitive holiday window. Although the product fell short of the expected critical reception, the excellent performance based marketing campaign made it the best selling game, of it's rating, of all time in the industry. Much of the commercial success is attributed to the integral brand extensions I lead with the band, Linkin Park, and the deep connection forged with the Academy Award winning film, Zero Dark Thirty.Before that, I managed the Battlefield 3 campaign which, upon launch, became the fastest selling game in EA's 30 year history, selling more than 5MM units globally in it's launch week, now well over the 20 million units mark. Battlefield 3 was #5 on the Top 10 Google Zeitgeist award list which measures the way the world searched for key content that 'shaped' the mindspace of 2011.In this role, I lead major marketing campaign elements such as our retail marketing efforts across North America for both physical and online storefronts, advertising creative and planning (social, online, TV), online marketing channels (web, social, mobile), direct email, community management, and the IP extensions outside of the gaming space.

Redwood City, Ca, Us

Starting in early 2010, I worked on the reboot of the storied Medal of Honor franchise, which released in October of 2010. While working to lead the North American marketing campaign I had the opportunity to work very closely with the development teams (DICE and Danger Close) which lead to one of the company's most tightly integrated marketing campaigns I've been a part of. Some of my highlights from this campaign include:- Earning the trust and respect of the development team members to represent their incredible work of art to internal and external partners as well as media- Executing a record setting, live 24 player multiplayer unveil at the EA Press Conference at E3 2010. - Managing the WW execution of our Summer MP Beta- Building out the WW SKU plans as well as our pre-order bonuses- Earning the Inaugural EA Games Label "Player of the Month" award in June of 2010- Presenting to major partners like GameStop and earning the "Go Big" co-marketing support for our Holiday release.- Creating an incredible partnership with Oakley from which we created custom, branded eyewear and found a synergy with the development team to include their product inside the software in a meaningful way- Developed and managed the largest single title deal with AMD which lead to strong brand promotions on both sides through events at PAX Prime 2010, a targeted and effective Online Ad campaign, and an extension to create branded video cards for WW distribution securing tens of thousands of dollars for our most profitable SKU- Outlining and creating the post-launch downloadable content (DLC) plan driving millions of dollars in additional revenue

Redwood City, Ca, Us

In 2009 and 2010, I managed the North American launch of Battlefield: Bad Company 2 which sold over 2.3MM units WW in just two weeks. Major programs included "Go Big" retail launch with GameStop, TV, Online and Search Advertising, Events Management (PAX, ComicCon, Retailer Shows), Competitive and Product Quality Research.Before Bad Company 2 heated up, I lead the global launch of Battlefield 1943, focusing on North America while working in Stockholm, DICE (product development headquarters). Battlefield 1943 significantly beat expectations and has set the benchmark for successful digital products at EA and was the best downloadable title on the Xbox 360 Network and best downloadable only title on the PlayStation Network for 2009.

Ba, International Studies

Diploma, High School Studies