Kozi Kyles Email and Phone Number
Kozi Kyles work email
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Kozi Kyles personal email
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I am an award-winning integrated marketing executive who defines brand strategy and develops creative concepts that engage, captivate, and inspire targeted audiences. 12+ years’ experience. Career foundation at Oxygen Media and Warner Bros.As a creative storyteller with an entrepreneurial spirit, my expertise is innovating and executing disruptive 360 degree marketing plans, leading creative production, and bringing projects to life.My reputation is for being a big idea thinker with a finger on the pulse of culture and an eye on analytics. I am socially-minded – particularly when it comes to Gen Z and Millennials. I specialize in driving brand awareness and engagement by identifying the right strategic partners across entertainment, fashion, beauty, retail, and CPG. Additionally, I have a keen eye for talent and have consistently achieved high impact for my efforts by engaging the right influencers and leveraging their audiences.But it’s not enough to be bold and creative, my creativity is grounded in data-driven strategies in the marketing process. In fact, early in my career, I worked within consumer insights with top research firms NPD and Nielsen. I am well-versed in building and allocating marketing budgets, and I offer proven performance translating brand strategy into campaign briefs that shape cross-functional collaboration.»»» EXPERTISE »»»☑ Integrated Marketing☑ International Marketing☑ Marketing Strategy & Execution☑ 360° Marketing Campaigns☑ Multicultural Marketing☑ Marketing Innovation☑ Original Content☑ Creative Marketing & Production☑ Brand Marketing Strategy☑ Digital & Social Media Marketing☑ Influencer & Partner Marketing ☑ Content Development & Marketing☑ Data & Audience Analysis ☑ Entertainment Brand Partnerships☑ Product Positioning☑ Go-To-Market Strategy (GTM)»»» INDUSTRIES »»»Beauty, Consumer Products, Cosmetics, Entertainment, Technology & more»»» AWARDS »»»☑ Featured in Chicago Defender’s “Top 40 Under 40”☑ Co-Keynote Speaker for Chicago Urban League’s WOKE Entrepreneur Summit☑ Committee Lead for ADCOLOR Content Team☑ Featured in Reel Chicago: A Celebration of Creativity
Myth Lab Entertainment
View- Website:
- mythlabent.com
- Employees:
- 2
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Head Of Marketing And ContentMyth Lab EntertainmentChicago, Il, Us
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Head Of Marketing & ContentMyth Lab Entertainment Dec 2021 - PresentChicago, Illinois, UsRe-launched industry-leading multimedia firm. Specialize in brand strategy, sponsor marketing, product positioning, and channel strategy for brands. Structure client pitches and drive new business development. Orchestrate complete creative production.► Customized sponsorship opportunities and packages for Red Clay Digital, which executes live brand activations at events including the Hyde Park Summer Fest.► Launched a social-first digital series highlighting primarily BIPOC-owned restaurants and eateries nationwide, pitching for branded partnerships and sponsorships.► Served as a pro bono advisor on partnership, marketing and social strategy to an award-winning national youth media organization, YR Media.
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Global Director, Integrated MarketingBlack Opal Llc Jun 2020 - Nov 2021Established global marketing infrastructure for cosmetic and skin care brands BLK/OPL and Fashion Fair during a period of sweeping change, as COVID demanded reimagination and recalibration of the retail experience. Articulated principal objective as transitioning bricks-and-mortar traffic from major national retailers including Walmart, Rite Aid, CVS, Target, Ulta, and Sephora, to digital-first approach targeting women of color centered on beauty, wellness, upliftment, and diversity. Conceptualized and developed traditional digital, experiential, social media, and influencer marketing. Managed creative team. Oversaw agency that launched brands into digital space on major scale.► Directed 360 integrated marketing campaigns (SEO, paid media, retail, and influencers) to wholly refresh 2 award-winning heritage beauty brands: BLK/OPL and Fashion Fair, for younger, multi-cultural demo:18-34.► Propelled BLK/OPL skin care sales, by structuring 360 degree campaign that evolved conversation to emphasize the product’s reformulations and incorporation of quality, good-for-you ingredients.► Integrally contributed to pitch team that landed distribution partnership for Fashion Fair in Sephora retail stores across North America starting September 2021. Fully developed all pitch materials and delivered the pitch.► Innovated co-branded experiences with national retail partners, and amplified marketing to showcase retailers across digital and social platforms.► Introduced new methods for customer and follower growth, including brand partnerships with BROWN GIRL Jane and Birchbox that captured 1 million+ brand impressions and achieved a new customer acquisition rate of 86%.
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Director, Media MarketingMyth Lab Entertainment 2009 - 2020Chicago, Illinois, UsLaunched critically-acclaimed multimedia firm specializing in innovative scripted and unscripted content: lifestyle programming, branded entertainment, comedy sketches, parodies, and viral web series. Structured multi-platform programming strategies for brand partners. Managed full creative production, including budgeting, casting, on-camera appearances, talent relations, editorial calendar creation, marketing, and development.► Articulated completely new concept for leading mid-sized innovator of beauty solutions for African-American and LatinX consumers with natural, textured hair.► Co-developed and executed 360 degree digital and social media campaign for the Lean In nonprofit organization amplifying voices of African-American and Asian women, as well as non-binary individuals in the age 25-34 demo.► Expanded social media footprint 30% for streaming network, The-I, in campaign to raise awareness of the network - serving primarily audiences of color - in the entertainment space
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Director, Media Marketing (2016-2017) ● Video Producer (2014-2016)Ebony Magazine 2014 - 2017UsHand-selected by the CEO and promoted to a key onsite consulting role directing integrated marketing and creating innovative media solutions for highly acclaimed print and online publications. Diverse responsibilities including branded content, presentations, email marketing, event marketing, copywriting, influencer integration, digital marketing and creative development. Delivered innovative best-in-class marketing and content for the EBONY and JET media portfolio.► Immediately generated $500K in annual revenue by developing and successfully pitching integrated multiplatform marketing concepts for major brands Disney, Cadillac, AARP, Combe Inc. and P&G.► Increased RFP wins 100% on branded content, positioning EBONY as a major competitor in the multiplatform marketing space by concepting, pitching and executing native print and digital content.► Boosted RFP response time 30% and accelerated marketing collateral delivery by 6 months through improved sales and editorial collaboration and automation, including implementation of Basecamp. -
Sr. Manager, Client MarketingRedbox 2012 - 2013Oakbrook Terrace, Illinois, UsLeverage keen insights into consumer engagement with entertainment content to create and enrich strategic partnerships with top-tier brands (Kellogg’s, Mars, and PepsiCo) to extend distribution beyond the familiar red kiosks; drive awareness and acquire/reactivate customers. Integrate marketing campaigns to improve results by leveraging creative content, new media and traditional promotional platforms.• Key player in driving multimillion-dollar increases in partnership revenue. Personally responsible for securing partnerships worth nearly $4M in 2013 and 2014.• Propelled revenue growth by expanding partnerships into consumer electronics, foodservice, loyalty and incentives channels; better aligned business objectives with new entertainment experiences.• Managed 360° integrated marketing activation in close collaboration with Cheetos, Kellogg’s and game publisher Ubisoft to launch Dance 4 video game.• Contributed to winning Ubisoft 2013 Biggest Accomplishment / Breakthrough Award for Redbox, setting a record for highest response rate for a Kellogg’s Family Rewards promotional offer.• Managed creative production for fully integrated campaigns that achieved 100M brand impressions for Redbox; attained program response 110% higher than average. -
Client Marketing ManagerRedbox 2009 - 2012Oakbrook Terrace, Illinois, UsBrought on board to lead retail partnership programs for high profile companies. Leveraged exceptional client management skills to restore and enrich brand alliances. Developed partner programs with top brands including PepsiCo, Energizer, Dr Pepper Snapple Group and Nestle, growing brand awareness 71%. • Created a buzz-worthy co-branded Walgreens Thanksgiving doorbuster event by leveraging movie and game content, digital/mobile media, email and employee engagement. • Delivered millions of brand impressions, increasing rental visits and driving 10% basket increase among early morning shoppers to become an annual tentpole promotional event. • Transformed strategic partnerships with customized programs for Walgreens, Walmart and CVS, three high-profile clients with very different needs based on growth cycle and business objectives.
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Multimedia Director / FounderScenic Route Entertainment Services 2008 - 2009Founded a consulting firm serving top clients within the entertainment industry including Warner Bros. Pictures, Oxygen Media and TNT/TBS with multifaceted services. • Created and designed corporate communications content and sponsorship proposals for the National Black MBA association to increase annual conference attendance and enhance strategic partnerships.• Supported executives at Warner Bros. Pictures and Oxygen during key contract negotiations with unions and business groups; researched and recommended talent for TNT/TBS. • Provided extensive support for all aspects of development for Vice President of Development at Oxygen Media; assisted Niad Management in talent recruiting efforts by evaluating talent and scripts.
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Client Service ManagementThe Nielsen Company 2005 - 2008New York, Ny, UsProvided strategic and consumer based insights and strategy recommendations as an on-site marketing consultant for Mattel and Nestle. Led analytical projects for use in brand management, sales forecasting, and assortment optimization. Transformed consumer panel and POS data into consumer insights and actionable marketing strategies for increasing customer acquisition, activation, and retention.-------------------------------------Foundational experience in marketing and sales with NPD Group and more. On-camera credits as actress and model representing major brands: Pantene, EBONY magazine, Onion Productions, Walgreens, McDonald’s and UW Health.
Kozi Kyles Skills
Kozi Kyles Education Details
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Duke UniversityPublic Policy -
Duke UniversityCertificate In Film & Video
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UclaStory Analysis & Tv / Film Development--Ucla Extension
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Northwestern UniversityRadio/Television/Film
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Blue1647Graphic Design
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St. Ignatius College Prep
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Whitney Young High School
Frequently Asked Questions about Kozi Kyles
What company does Kozi Kyles work for?
Kozi Kyles works for Myth Lab Entertainment
What is Kozi Kyles's role at the current company?
Kozi Kyles's current role is Head of Marketing and Content.
What is Kozi Kyles's email address?
Kozi Kyles's email address is ko****@****hoo.com
What schools did Kozi Kyles attend?
Kozi Kyles attended Duke University, Duke University, Ucla, Northwestern University, Blue1647, St. Ignatius College Prep, Whitney Young High School.
What are some of Kozi Kyles's interests?
Kozi Kyles has interest in Writing, Web Design, Branded Entertainment, Marketing, Public Speaking, Television And Film Production, Dance, Diverse Interests Including New Media, Fashion And Cuisine.
What skills is Kozi Kyles known for?
Kozi Kyles has skills like Marketing Strategy, New Media, Marketing, Strategy, Social Media, Entertainment, Advertising, Management, Brand Management, Market Research, Project Management, Customer Insight.
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