Kozi Kyles Email & Phone Number

Chicago, Il, Us

Chicago, Illinois, Us

Re-launched industry-leading multimedia firm. Specialize in brand strategy, sponsor marketing, product positioning, and channel strategy for brands. Structure client pitches and drive new business development. Orchestrate complete creative production.► Customized sponsorship opportunities and packages for Red Clay Digital, which executes live brand activations at events including the Hyde Park Summer Fest.► Launched a social-first digital series highlighting primarily BIPOC-owned restaurants and eateries nationwide, pitching for branded partnerships and sponsorships.► Served as a pro bono advisor on partnership, marketing and social strategy to an award-winning national youth media organization, YR Media.

Established global marketing infrastructure for cosmetic and skin care brands BLK/OPL and Fashion Fair during a period of sweeping change, as COVID demanded reimagination and recalibration of the retail experience. Articulated principal objective as transitioning bricks-and-mortar traffic from major national retailers including Walmart, Rite Aid, CVS, Target, Ulta, and Sephora, to digital-first approach targeting women of color centered on beauty, wellness, upliftment, and diversity. Conceptualized and developed traditional digital, experiential, social media, and influencer marketing. Managed creative team. Oversaw agency that launched brands into digital space on major scale.► Directed 360 integrated marketing campaigns (SEO, paid media, retail, and influencers) to wholly refresh 2 award-winning heritage beauty brands: BLK/OPL and Fashion Fair, for younger, multi-cultural demo:18-34.► Propelled BLK/OPL skin care sales, by structuring 360 degree campaign that evolved conversation to emphasize the product’s reformulations and incorporation of quality, good-for-you ingredients.► Integrally contributed to pitch team that landed distribution partnership for Fashion Fair in Sephora retail stores across North America starting September 2021. Fully developed all pitch materials and delivered the pitch.► Innovated co-branded experiences with national retail partners, and amplified marketing to showcase retailers across digital and social platforms.► Introduced new methods for customer and follower growth, including brand partnerships with BROWN GIRL Jane and Birchbox that captured 1 million+ brand impressions and achieved a new customer acquisition rate of 86%.

Chicago, Illinois, Us

Launched critically-acclaimed multimedia firm specializing in innovative scripted and unscripted content: lifestyle programming, branded entertainment, comedy sketches, parodies, and viral web series. Structured multi-platform programming strategies for brand partners. Managed full creative production, including budgeting, casting, on-camera appearances, talent relations, editorial calendar creation, marketing, and development.► Articulated completely new concept for leading mid-sized innovator of beauty solutions for African-American and LatinX consumers with natural, textured hair.► Co-developed and executed 360 degree digital and social media campaign for the Lean In nonprofit organization amplifying voices of African-American and Asian women, as well as non-binary individuals in the age 25-34 demo.► Expanded social media footprint 30% for streaming network, The-I, in campaign to raise awareness of the network - serving primarily audiences of color - in the entertainment space

Us

Hand-selected by the CEO and promoted to a key onsite consulting role directing integrated marketing and creating innovative media solutions for highly acclaimed print and online publications. Diverse responsibilities including branded content, presentations, email marketing, event marketing, copywriting, influencer integration, digital marketing and creative development. Delivered innovative best-in-class marketing and content for the EBONY and JET media portfolio.► Immediately generated $500K in annual revenue by developing and successfully pitching integrated multiplatform marketing concepts for major brands Disney, Cadillac, AARP, Combe Inc. and P&G.► Increased RFP wins 100% on branded content, positioning EBONY as a major competitor in the multiplatform marketing space by concepting, pitching and executing native print and digital content.► Boosted RFP response time 30% and accelerated marketing collateral delivery by 6 months through improved sales and editorial collaboration and automation, including implementation of Basecamp.

Oakbrook Terrace, Illinois, Us

Leverage keen insights into consumer engagement with entertainment content to create and enrich strategic partnerships with top-tier brands (Kellogg’s, Mars, and PepsiCo) to extend distribution beyond the familiar red kiosks; drive awareness and acquire/reactivate customers. Integrate marketing campaigns to improve results by leveraging creative content, new media and traditional promotional platforms.• Key player in driving multimillion-dollar increases in partnership revenue. Personally responsible for securing partnerships worth nearly $4M in 2013 and 2014.• Propelled revenue growth by expanding partnerships into consumer electronics, foodservice, loyalty and incentives channels; better aligned business objectives with new entertainment experiences.• Managed 360° integrated marketing activation in close collaboration with Cheetos, Kellogg’s and game publisher Ubisoft to launch Dance 4 video game.• Contributed to winning Ubisoft 2013 Biggest Accomplishment / Breakthrough Award for Redbox, setting a record for highest response rate for a Kellogg’s Family Rewards promotional offer.• Managed creative production for fully integrated campaigns that achieved 100M brand impressions for Redbox; attained program response 110% higher than average.

Oakbrook Terrace, Illinois, Us

Brought on board to lead retail partnership programs for high profile companies. Leveraged exceptional client management skills to restore and enrich brand alliances. Developed partner programs with top brands including PepsiCo, Energizer, Dr Pepper Snapple Group and Nestle, growing brand awareness 71%. • Created a buzz-worthy co-branded Walgreens Thanksgiving doorbuster event by leveraging movie and game content, digital/mobile media, email and employee engagement. • Delivered millions of brand impressions, increasing rental visits and driving 10% basket increase among early morning shoppers to become an annual tentpole promotional event. • Transformed strategic partnerships with customized programs for Walgreens, Walmart and CVS, three high-profile clients with very different needs based on growth cycle and business objectives.

Founded a consulting firm serving top clients within the entertainment industry including Warner Bros. Pictures, Oxygen Media and TNT/TBS with multifaceted services. • Created and designed corporate communications content and sponsorship proposals for the National Black MBA association to increase annual conference attendance and enhance strategic partnerships.• Supported executives at Warner Bros. Pictures and Oxygen during key contract negotiations with unions and business groups; researched and recommended talent for TNT/TBS. • Provided extensive support for all aspects of development for Vice President of Development at Oxygen Media; assisted Niad Management in talent recruiting efforts by evaluating talent and scripts.

New York, Ny, Us

Provided strategic and consumer based insights and strategy recommendations as an on-site marketing consultant for Mattel and Nestle. Led analytical projects for use in brand management, sales forecasting, and assortment optimization. Transformed consumer panel and POS data into consumer insights and actionable marketing strategies for increasing customer acquisition, activation, and retention.-------------------------------------Foundational experience in marketing and sales with NPD Group and more. On-camera credits as actress and model representing major brands: Pantene, EBONY magazine, Onion Productions, Walgreens, McDonald’s and UW Health.

Bachelor Of Arts - Ba, Public Policy

Certificate In Film & Video

Story Analysis & Tv / Film Development--Ucla Extension

Radio/Television/Film

Graphic Design

Education record

Education record