Multifaceted role with a mix of technical and business components - Played the role of a trusted advisor to customers:Support Scientists and Engineers on NI's Platform to drive customer success and retention, as part of a continent wide team (EMEIA) - Responsible for streamlining support for NI's Platinum Alliance Partners - Complex and high priority issues - Consistently secured highest Customer Survey Rating - Conducted basic and advanced Customer Education programs for over 50 scientists - Country level escalation point for 2 product linesSupport the Sales and Marketing functions by delivering product demos, on-site assistance to customers to help close a deal/strengthen existing customer relationship - Played a critical role in inspiring confidence in the customer in NI's platform to secure a $1.5M+ deal - Delivered product demos and presentations on NI's IIoT offering in pan-Indian marketing events and global V&V Conferences to market and help establish NI's presence in this spaceMentorship, recruitment, execution of team improvement processes - Currently lead and mentor a team of 3 members - create a learning path and address any general concerns - Conduct first and second level interviews for potential team hires - Executed a call routing process involving cross-functional coordination, that boosted team efficiency by ~33%