Kelly Hazlehurst Phillips Email & Phone Number

New Berlin, Wi, Us

Mchenry, Il

At Gary Lang Auto Group I was in charge of executing marketing efforts from traditional media to digital media. I was also responsibility for developing their Business Development Center. From Newspaper, Direct Mail, Radio and their SEO and Web site efforts and so much more.

Greater Milwaukee Area

Created, executed and analyzed, all marketing efforts for 6 individual automotive retail dealerships located through out the Milwaukee area. Supported company direct mail, electronic media, on-line media and instore marketing efforts. Also worked with Business Development Center by generating data mining campaigns and new prospecting strategies.

Des Plaines, Il

Generated new business for company while serving as the primary liaison between company and client. Worked with key clients to establish marketing budgets and plans to attain share of sales growth.•Developed and executed multi-media marketing plans. •Negotiated and created Radio, Network TV, Newspaper and Cable media packages and buys.•Coordinated all elements, including rentals, staffing, marketing, of on site sales events.•Provided clients with competitive sales analysis.•Presented marketing plans during sales staff meetings.•Conceptualized and executed all production from copy writing to production.•Identified potential clients and “cold called” to build Agency client base.•Managed over $2Million of Business annually.

Chicago, Il

Worked on Agency’s premiere accounts, Dell Computers (B2B), Wrigley Gum, General Mills Cereals, McDonalds and Unilever, spear heading the strategic targeted media plans to meet client’s specific sales objectives.•Dell Computers allowed me to work on Direct Response marketing which included analyzing and, therefore, recommending the most cost-effective and best performing media vehicles to generate sales. •Led all strategic planning efforts for B2B division which included planning and buying for DRTV, Spot Radio, Billboards, Business Publications and On Line.•Compiled and presented monthly metrics data to measure plans performance and provided recommendations.•Worked across the different Agency teams including Account Management, Creative and Production.•Provided clients with competitive spend analysis and worked with Account Management to analyze competitive creative.•Provided Agency with Point of Views (POV) on new media initiatives.

Master’S Degree, Education, 4.0

Journalism And Mass Communications, Advertising Management

Activities and Societies: Alpha Phi Sorority

High School Diploma

Activities and Societies: Varsity Athletics, Drama, Chorus, Theater