Ken Chan Email & Phone Number

• Brand marketing lead during Habit’s most transformative growth phase. Oversaw the company’s first major marketing investment, building the brand foundation from the inside out. Hired to spark bold ideas, reshape.
• Spearheaded full brand repositioning, including Habit’s first national branding campaign and new brand identity
• Scaled Habit’s first-ever eCRM program and promotional engine, creating personalized offers and measurable ROI
• Concepted and launched Habit’s first-ever brand mascot: Charlie the Briquette
• Won #1 “Best Burger in America” ranking—used the title to troll In-N-Out with an award-winning OOH stunt
• Rolled out retail and field marketing strategy across 350+ locations for localized impact

Irvine, California, United States

Los Angeles, California, United States

When clients were still asking what's Twitter, started a full-service social agency. One of the first in the west coast. For Hyland's, we built a passionate community of runners from scratch (Team Hylands), utilizing social video storytelling ahead of its time. Launched Taco Bell's Doritos Locos Tacos and helped establish the brand's online voice. Created.

Relaunched Gatorade's digital presence, including the.com site as well as new entertainment portal, MissionG.com Elevated how Energizer, Shutterfly and Visa connect, engage and entertain in the digital space. [Perma'lanced for a year before accepting the full-time position to lead the digital team]

Lead digital advertising and site strategy consultant. For Publicis Seattle, led agency's digital strategy pitch for Dell and plans for several microsites. For Draft FCB, assisted in delivering annual site strategy and ROI optimization plan for Kaiser Permanente.

Marketing architect of company's re-launch into a top-tier online game provider. In 8 months and with only $30k, delivered 1MM registrations via digital strategies including community outreach, SEM and paid ads.

Established agency's first interactive creative analytics processes; including data collection, preparation, analytics and reporting. Shifted agency/client conventions; positioned value of analytics to be on par with creative and account management.