Katie P. Email & Phone Number

Tampa, Florida, United States

• Develop, execute and monitor the overall Division marketing strategy to achieve sales performance goals.
• Oversee the effective performance of the division marketing department, including managing, mentoring and developing staff and assuring adequate support to all divisional offices and service groups.

New York, New York, United States

• Develop and execute strategic business plans, comprehensive marketing initiatives and client-focused strategies in tandem with division and corporate leadership.
• Lead marketing-related meetings for key activities within the division, including client service plan review meetings, strategy meetings and pursuit kick-off meetings.
• Engage in firmwide initiatives regarding marketing systems and processes.
• Analyze division sales performance and make recommendations to enhance outcomes.

New York, New York, United States

• Led marketing effort for mega and super-mega client pursuits, including strategic positioning, proposal development and interview preparation.
• Enhanced HNTB client service teams with new approaches and processes to drive discovery and client relationships.

New York, New York, United States

• Served as primary day-to-day account lead for global and Fortune 500 clients spanning the technology, professional services, food and beverage, B2B and real estate industries.
• Identified and pursued new communication strategies that complemented and expanded clients' marketing and reputation objectives.

Chicago, Illinois, United States

• Developed strategic public relations programming that drove corporate and executive visibility through earned top-tier national media coverage and owned content amplification.
• Oversaw account staffing and budget, proactively managing account needs in tandem with senior leadership.
• Maintained global and national cross-office relationships to best serve client needs.
• Participated in new business RFP responses and pitch presentations.
• Coordinated media opportunities across print, online and broadcast channels with a proven ability to nurture relationships and generate coverage in top-tier news outlets such as CNBC, the Wall Street Journal, Fast.

Chicago, Illinois, United States

• Developed and executed goal-driven communication plans to drive awareness and reputation amongst clients’ current and prospective customers in target markets.
• Oversaw tactical campaign execution, including media relations and content development, generating quality placements in top outlets like the Chicago Tribune, Crain’s Chicago Business and Los Angeles Times.
• Accelerated thought leadership for a range of clients, including coordinating panel and seminar participation for corporate executives and placing editorial content in top-tier trade and mainstream publications.
• Collaborated with clients’ agency partners on integrated campaigns spanning earned, owned and paid channels.

Chicago, Illinois, United States

• Served clients as a communication advisor and agency point of contact.
• Participated in organic and new business development, including prospecting, researching and proposal development.
• Managed account financials and coordinated vendor contracts to ensure projects finished on time within budget.
• Maintained strong relationships with more than 100 media contacts covering education, technology, healthcare, transportation, food/travel and business.

Chicago, Illinois, United States

• Engaged with a range of hyper local media in markets nationwide to secure media coverage for a national restaurant brand, with a proven track record of generating high-quality placements in top-tier outlets.
• Managed and supported marketing program execution, including development of media materials, media outreach and engagement, event coordination, media preparation, metrics tracking and reporting.

Chicago, Illinois, United States

• Proactively identified positive client engagement opportunities within the food and family-focused media landscapes.
• Managed vendor project scope, budget and final deliverables for a variety of client needs, including extensive management experience with Yelp! Community Managers, graphic designers and photographers.

Chicago, Illinois, United States

• Planned, developed and monitored digital content for client Dairy Management, Inc. that was displayed on its Fuel Up to Play 60 social embassies and DairyGood.org properties.
• Monitored the consumer conversation surrounding dairy farming and products to maintain a relevant presence and target appropriate keywords for the DairyGood.org advertising strategy.
• Researched industry and audience trends to tailor content and marketing strategies, resulting in increased engagement on the Fuel Up to Play 60 Facebook page.

Chicago, IL

• Developed, organized and edited business materials for clients, including Accenture and Fortune 500 company Hormel Foods, with a focus on digital newsletters and website copy for a major corporate site redesign.
• Monitored the Facebook marketing strategy for a progressive adult beverage trendsetter and developed a strategic advertising campaign that was responsible for 70 percent of fan acquisition over a three-month period.
• Collaborated with clients and team members to develop engaging content for Facebook and Twitter.
• Supported corporate and consumer new business proposals through research and copy editing.

Dekalb, IL

• Tutored undergraduate students, graduate students and faculty in various stages of the writing process, including brainstorming, proofreading, organizing and citing sources.
• Represented and promoted the Writing Center across campus through class presentations and informational events.

Bachelor Of Science, Journalism

Activities and Societies: Alpha Phi Omega

Master Of Arts, Communications

Activities and Societies: PRSSA - Public Relations DirectorThesis: "Beauty Advertising and its Effect on Cultural Perceptions: A Semiotic.