Pei Xuan K. Email & Phone Number

Singapore

Singapore

• Conduct ad-hoc analytical and strategic projects on various topics from corporate level (e.g., market sizing, new market entry) to business level (e.g., cohort performance, user metrics deep dive) • Work closely with Regional FP&A and Business Intelligence teams to leverage various capabilities to conduct cross-functional projects - including deep dives on business issues and workflow automation for internal financial reporting• Synthesise clear takeaways and recommendations from various information sources and internal stakeholders, utilising internal data, secondary research and expert interviews• Prepare executive-level materials for top management, including regular financial performance meetings and strategic projects

• Conceptualised and led commercial initiatives such as process improvements and program optimisation for the Electronic Sales Team• Analysed SG market landscape, user behaviour, internal data and plan the most effective strategy for business growth• Developed dashboards, track and review KPIs for initiatives• Optimised process to improve efficiency, including report automation using Google App Script and VBA, achieving a 50% faster turnaround time• Collaborated with cross-functional teams to identify gaps, develop and drive projects• Communicated ideas and findings clearly to stakeholders across different levels including senior management and cross functional teams

Singapore

• Inform clients and internal client servicing teams on key business issues through Marketing science methodologies and modelling on consumer data• Utilized SPSS to perform exploratory data analysis and data modelling, including: Driver Analysis, Structural Equation Modelling (SEM), Decision Tree Modelling• Utilized Sawtooth MaxDiff software to perform Discrete Choice Modelling to understand consumer choice• Share thought leadership in the analytics domain with the wider office

• Translate research data into insights and actionable recommendations for clients• Conducted multiple creative tests for FMCG, F&B and Tech categories across various Asian markets, guiding clients to create winning assets• Worked on a global brand health tracking account, liaising with both global and local counterparts to manage project operations and ensure timely deliverables• Designed and carried out brand strategic pieces for clients, including new launch evaluations, pre-post campaigns and creative meta learning

• Assisted the professor with administrative matters• Provided weekly consultation sessions for students and answered their queries

• Assigned to a consulting project from a local SME and tasked with conducting a feasibility study for a new product• Conducted primary market research for hand, body soap and shampoo for children through street intercepts, in-depth interviews and surveys• Performed secondary market research and analysed the industry as well as competitors• Presented findings and recommendations to our client and stakeholders in the Institute

Singapore

• Tracked competitor updates daily and prepared weekly presentation decks of key updates and trends, used for senior management meetings• Communicating with external agencies on editing and printing of marketing collaterals, both print and digital• Liaised with internal departments on approval for marketing collaterals• Assisted with planning of wealth management events and talks for customers

Bachelor Of Science (Economics), Economics

Data Science Bootcamp (Part-Time)

Education record