Pei Xuan K. Email & Phone Number

Singapore

• Conduct ad-hoc analytical and strategic projects on various topics from corporate level (e.g., market sizing, new market entry) to business level (e.g., cohort performance, user metrics deep dive)
• Work closely with Regional FP&A and Business Intelligence teams to leverage various capabilities to conduct cross-functional projects - including deep dives on business issues and workflow automation for internal.
• Synthesise clear takeaways and recommendations from various information sources and internal stakeholders, utilising internal data, secondary research and expert interviews
• Prepare executive-level materials for top management, including regular financial performance meetings and strategic projects

• Conceptualised and led commercial initiatives such as process improvements and program optimisation for the Electronic Sales Team
• Analysed SG market landscape, user behaviour, internal data and plan the most effective strategy for business growth
• Developed dashboards, track and review KPIs for initiatives
• Optimised process to improve efficiency, including report automation using Google App Script and VBA, achieving a 50% faster turnaround time
• Collaborated with cross-functional teams to identify gaps, develop and drive projects
• Communicated ideas and findings clearly to stakeholders across different levels including senior management and cross functional teams

Singapore

• Inform clients and internal client servicing teams on key business issues through Marketing science methodologies and modelling on consumer data
• Utilized SPSS to perform exploratory data analysis and data modelling, including: Driver Analysis, Structural Equation Modelling (SEM), Decision Tree Modelling
• Utilized Sawtooth MaxDiff software to perform Discrete Choice Modelling to understand consumer choice
• Share thought leadership in the analytics domain with the wider office

• Translate research data into insights and actionable recommendations for clients
• Conducted multiple creative tests for FMCG, F&B and Tech categories across various Asian markets, guiding clients to create winning assets
• Worked on a global brand health tracking account, liaising with both global and local counterparts to manage project operations and ensure timely deliverables
• Designed and carried out brand strategic pieces for clients, including new launch evaluations, pre-post campaigns and creative meta learning

• Assisted the professor with administrative matters
• Provided weekly consultation sessions for students and answered their queries

• Assigned to a consulting project from a local SME and tasked with conducting a feasibility study for a new product
• Conducted primary market research for hand, body soap and shampoo for children through street intercepts, in-depth interviews and surveys
• Performed secondary market research and analysed the industry as well as competitors
• Presented findings and recommendations to our client and stakeholders in the Institute

Singapore

• Tracked competitor updates daily and prepared weekly presentation decks of key updates and trends, used for senior management meetings
• Communicating with external agencies on editing and printing of marketing collaterals, both print and digital
• Liaised with internal departments on approval for marketing collaterals
• Assisted with planning of wealth management events and talks for customers

Bachelor Of Science (Economics), Economics

Data Science Bootcamp (Part-Time)

Education record