· Manage linking and asset trafficking internally and with third party operations agency to execute key campaigns.· Maintain strategy calendars to provide cross functional visibility into day to day digital activities.· Perform daily QA and necessary testing prior to digital launches. Monitor competitive landscape and identify areas of opportunity to better segment and deploy email & SMS campaigns.

· Collaborated with the Marketing & Communications team to develop and execute email campaigns, orchestrating seamless digital communication initiatives across various internal departments.· Updated content on the internal website, ensuring alignment with stakeholder objectives and maintaining communication collateral standards.· Managed audience segmentation for email distributions, while overseeing editorial calendar maintenance and ensuring timely content delivery.

· Planned, implemented and monitored multi-channel marketing campaigns for a DTC, B2C, & B2B brand.· Optimized website SEO and increased brand awareness to drive e-commerce sales/studio bookings and website traffic. · Email Marketing: Created, implemented, and optimized all acquisition and retention email marketing campaigns and triggers, overseeing all aspects from copy and design to technical development and deployment. Tested and optimized current email segmentations and flows to reengage and retain customers. Developed cohesive email creative & a strong shared brand voice in the end-to-end customer journey. Led the development and execution of the CRM strategy resulting in a 70% open rate, 20% increase in click through rates, and 15% increase in customer lifetime value.· Managed and grew the ambassador/affiliate program. Grew social engagement by 136% & reach 63% within 1 month, a 400% increase in overall impressions within 4 months.

· Creative mapping and content strategy planning for The Set residences and the Set Club.

· Developed and optimized email & SMS campaigns from ideation to deployment to drive engagement, lead generation, conversion and retention. Design, flow creation, data monitoring & analysis. HTML5 & CSS3 proficient.· Utilized Salesforce Marketing Cloud and Tableau to analyze customer data, identifying trends and translating user behavior & metrics into results-driven email strategies.

· Managed social accounts for fine-dining restaurants and seasonal pop-ups. IG accounts grew to 31.1k (The Fulton by Jean-Georges) a 4.2% increase, +2% (15.2k Malibu Farm NY), & +7.1% (4.4 k Dante’s Negroni Bar) within 3 months. · Coordinated and led photo shoots, digital content assets, web copy development, email marketing, and social media campaigns. · Worked with project managers, PR, events and design teams to develop and execute strategies to increase overall bookings and ticket purchases.· Contributed to ad strategy in paid campaigns for restaurant dining experiences & partnerships. Cross-campaign promotions through paid ads via Facebook, Google, & Instagram ads.

· Supported SEO marketing initiatives to bring awareness of the ReWyre Marketplace and B2B smart building solutions in Proptech. · Content development via blogs highlighting verticals that offer solutions to discover, procure, and optimize a tech-advance space whether residential or commercial, putting user experience first. · Collaborated with the sales team to align growth initiatives with overall sales and marketing strategy.· Social media management.

· Project Management: Built and designed the company’s website, working alongside a developer to optimize UI/UX.

· Researched and vetted food distributors, sponsors, and partnerships.· Actively monitored and implemented new strategies for future drives.· Managed media press, email outreach, and a team of interns and volunteers to streamline donations.

· Assisted in launching the company's first food distribution campaign established to relieve those impacted by the COVID-19 pandemic.· Created an online presence via social media outlets. Grew Instagram channel from 0 to 1k followers within 6 months.

· Collaborated with the rebranding of skincare/beauty clients via PR & marketing initiatives.· Account management & affiliate marketing. · Email Marketing: Launched a robust email marketing plan to drive engagement and conversion. Increased email conversion rate by 2% during sale campaigns. · Managed social media campaigns for Instagram and TikTok to drive brand awareness, sales, performance initiatives, and influencer collaborations.

· Pitched and secured collaboration with media companies and designers during NYFW & MET Gala.· Assisted in live activations/events to promote brand awareness for a 250+ audience.· Social media management and content creation.

· Designed & created marketing materials for a real estate agent. Long & short form copywriting, social media management, content creation.

· Assisted in marketing strategies for student events and info sessions through the creation of marketing materials and outreach.