"Creativity is intelligence having fun"

Agency lead on NovoNordisk Victoza account• Develop strategies for performance optimization, including segmentation and influence mapping • Lead global brand platform development• Lead multi-channel tactical planning in a cross-agency format• Advise on portfolio approach to maximize synergies between current assets and upcoming launch productsLead professional programs for the Pfizer CV Franchise, US and WW, across both Primary Care and Established Products Business Units• Managed High Risk Patient strategy implementation (rationale, messaging platform, sales force alignment, training materials)• Lead peri-LOE strategic initiatives (re-segmentation, competitive response and multi-channel planning and execution)• Supervised new promotional platform development and roll-out across channels based on peri-LOE insights• Developed rationale and implementation plan for professional promotion in post-LOE space • Spearheaded and led “first-at-Pfizer” multi-channel Promotion Optimization Plan, including re-segmentation and targeting, channel planning, performance measurement and optimization structure• Advised on field force deployment and training for peri-and post-LOE efforts• Facilitated asset transition process

Supervise professional promotional programs for Pfizer WWAI portfolio • Manage two launch programs (antibacterial and antifungal agents; 4M in billings) including market analysis, brand planning, positioning and communication platform development, creative development, concepting, and tactical roll-out.• Supervise two in-line brands, including re-positioning, revitalization campaigns, brand planning, competitive strategy, tactical support.• Managed pre-launch programs and activities for an oncology drug, including scope of work development, budgeting, strategic and tactical planning, and pan-European initiatives.

Managed pre-launch programs and activities for a renal anemia drug; managed pre-launch activities for an oncology drug (soft tissue sarcoma), including scope of work development, budgeting, strategic and tactical planning, competitive analysis, creative development.

Manage the Novogyne Pharmaceuticals account (Vivelle-Dot estrogen patch) including budgeting, strategic and tactical planning, competitive analysis, market research, content development, creative development, actual vs. estimate tracking, timeline monitoring, production supervision• Supervised brand revitalization campaign including competitive and market research analysis, positioning and messages development, review for consistency with brand strategy and client direction• Developed promotional tactics that can be implemented in stringent regulatory environment • Agency point person for 4 product managers

• Managed development of promotional tactics for a pharmaceutical sales force (BMS Virology brands SUSTIVA, VIDEX EC) including estimating, competitive analysis, market research results analysis, content development, creative development coordination, actual vs. estimate tracking, timeline monitoring, production supervision• Managed advertising campaigns development including competitive and market research analysis, message(s) development, (re)positioning, consistency review with brand strategy and client direction• Contributed to annual brand promotional plans development• Contributed to strategic recommendations for brand development in stringent regulatory environment• Developed annual budget • Introduced and worked closely with the accounting department to implement the system that allowed for better actual vs. estimate tracking• Improved project management process by utilizing MS Project for project plans and timelines development, creative team utilization monitoring