Kirill Petrovsky Email & Phone Number

Berlin, De

Berlin, Germany

Berlin Area, Germany

Working together with various marketing, engineering and analytics teams, me and my team advanced tracking, marketing automation and attribution at Babbel. All with the key goal of making marketing teams more efficient and removing barriers for them.Key projects and initiatives: - automated (using APIs and Adverity platform) data flows from advertising channels and tools to automate marketing reporting for both paid (e.g. Facebook, Apple Search Ads etc) and organic channels (e.g. Google Play Console, Search Console etc)- scoped the new marketing tracking platform, consulted engineering teams throughout implementation process, and rolled it out to the stakeholders - along with a set of detailed Tableau reports- migrated marketing tracking to S2S implementation (via Tealium)- scoped the new cross-device and cross-platform attribution model, and worked with the engineering teams on the implementation and release of the MVP version of the model- daily support of marketing operations (tracking implementations in Google Tag Manager and Adjust, resolving issues, consulting stakeholders on tech topics etc)

Moscow, Russian Federation

Atuko is a campaign management platform for myTarget (#1 social traffic source in Russia, created by Mail.ru), 1 of 4 technology platforms certified by Mail.ru. Atuko allows top advertisers to create, manage and measure campaigns – both on web and mobile. It’s oriented on large scale advertisers, streamlines workflow and optimizes campaigns. Atuko integrates with Adjust, AppsFlyer, Google Analytics.I defined the product scope, managed the team, worked with advertisers to identify their needs, presented the platform to clients, hired people.Project took 5 months in development, and just 4 months to become profitable.

Moscow, Russian Federation

Artics pioneered the performance marketing approach in the Russian market. Performance marketing is impossible without the use of technology and workflow automation, and Artics became one of the most technologically advanced agencies in the market.Responsibilities:• Develop new tools for campaign management• Evaluate third-party tools & technologies and choose the best ones• Work with teams to integrate technology into workflow• Promote agency and technological solutions in the market• Create custom solutions & data integrations for clientsAchievements:• Created AdTrack (http://www.adtrack.ru) - campaign management platform for Search (Yandex & Google), Social (VK, Mail.ru) and Display. For 5+ years AdTrack fully covers agency's campaign management needs. AdTrack was voted as the best tool for Search and Social. I oversaw the developer team, defined features and UI/UX.• Established web analytics practices in the agency - implemented tracking, even in complicated cases, ran A/B-tests, looked for insights and created reports. Created a framework for advanced UX tracking.• Dozens of data integrations (with multiple banks, travel companies etc.). We use clients' own data (from CRM platforms, for example) to optimize campaigns for key business goals like revenue, ROI and LTV. CRM data was transformed and imported into campaign management platform, using different APIs. • Spoke at more than 15 major conferences on web analytics and performance marketing, which raised agency recognition on the market

Saint Petersburg, Russian Federation

During that period Artics was mostly a website production agency.My responsibilities were:• Website production for clients in finance, telecom and education startups• Client communications and sales support• Website UI mockup design• Leading a team of 5 (frontend & backend developers, designers)

Saint Petersburg, Russian Federation

"Smeshariki" is a popular cartoon for kids.It's website played multiple roles: a place for announcing new products, digital content outlet, a place for kids to chat and so on.My responsibilites were:• lead the team of content creators, community managers, designers and developers• produce online games, new kid’s content and improve the websiteThe key achievement was a launch of an online sales system for cartoons and other digital content.

Master Of Engineering And Technology, Technical Physics

Education record