Kirill Petrovsky

Kirill Petrovsky Email and Phone Number

Building solutions at the intersection of marketing, technology and business goals @ audibene
berlin, berlin, germany
Kirill Petrovsky's Location
Berlin, Berlin, Germany, Germany
Kirill Petrovsky's Contact Details

Kirill Petrovsky personal email

n/a

Kirill Petrovsky phone numbers

About Kirill Petrovsky

Marketing tech product lead, digital marketing and analytics enthusiast. Any combination of technology, marketing and business goals is my area of expertise.

Kirill Petrovsky's Current Company Details
audibene

Audibene

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Building solutions at the intersection of marketing, technology and business goals
berlin, berlin, germany
Website:
audibene.de
Employees:
394
Kirill Petrovsky Work Experience Details
  • Audibene
    Lead Product Manager - Marketing Tech
    Audibene Mar 2021 - Present
    Berlin, Germany
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  • Babbel
    Principal Marketing Platforms Manager
    Babbel May 2018 - Feb 2021
    Berlin Area, Germany
    Working together with various marketing, engineering and analytics teams, me and my team advanced tracking, marketing automation and attribution at Babbel. All with the key goal of making marketing teams more efficient and removing barriers for them.Key projects and initiatives: - automated (using APIs and Adverity platform) data flows from advertising channels and tools to automate marketing reporting for both paid (e.g. Facebook, Apple Search Ads etc) and organic channels (e.g. Google Play Console, Search Console etc)- scoped the new marketing tracking platform, consulted engineering teams throughout implementation process, and rolled it out to the stakeholders - along with a set of detailed Tableau reports- migrated marketing tracking to S2S implementation (via Tealium)- scoped the new cross-device and cross-platform attribution model, and worked with the engineering teams on the implementation and release of the MVP version of the model- daily support of marketing operations (tracking implementations in Google Tag Manager and Adjust, resolving issues, consulting stakeholders on tech topics etc)
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  • Atuko
    Head Of Product
    Atuko Sep 2015 - Aug 2017
    Moscow, Russian Federation
    Atuko is a campaign management platform for myTarget (#1 social traffic source in Russia, created by Mail.ru), 1 of 4 technology platforms certified by Mail.ru. Atuko allows top advertisers to create, manage and measure campaigns – both on web and mobile. It’s oriented on large scale advertisers, streamlines workflow and optimizes campaigns. Atuko integrates with Adjust, AppsFlyer, Google Analytics.I defined the product scope, managed the team, worked with advertisers to identify their needs, presented the platform to clients, hired people.Project took 5 months in development, and just 4 months to become profitable.
  • Artics Internet Solutions
    Advertising Technologies Director
    Artics Internet Solutions Mar 2010 - Sep 2015
    Moscow, Russian Federation
    Artics pioneered the performance marketing approach in the Russian market. Performance marketing is impossible without the use of technology and workflow automation, and Artics became one of the most technologically advanced agencies in the market.Responsibilities:• Develop new tools for campaign management• Evaluate third-party tools & technologies and choose the best ones• Work with teams to integrate technology into workflow• Promote agency and technological solutions in the market• Create custom solutions & data integrations for clientsAchievements:• Created AdTrack (http://www.adtrack.ru) - campaign management platform for Search (Yandex & Google), Social (VK, Mail.ru) and Display. For 5+ years AdTrack fully covers agency's campaign management needs. AdTrack was voted as the best tool for Search and Social. I oversaw the developer team, defined features and UI/UX.• Established web analytics practices in the agency - implemented tracking, even in complicated cases, ran A/B-tests, looked for insights and created reports. Created a framework for advanced UX tracking.• Dozens of data integrations (with multiple banks, travel companies etc.). We use clients' own data (from CRM platforms, for example) to optimize campaigns for key business goals like revenue, ROI and LTV. CRM data was transformed and imported into campaign management platform, using different APIs. • Spoke at more than 15 major conferences on web analytics and performance marketing, which raised agency recognition on the market
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  • Artics Internet Solutions
    Project Manager
    Artics Internet Solutions Sep 2007 - Mar 2010
    Saint Petersburg, Russian Federation
    During that period Artics was mostly a website production agency.My responsibilities were:• Website production for clients in finance, telecom and education startups• Client communications and sales support• Website UI mockup design• Leading a team of 5 (frontend & backend developers, designers)
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  • Smeshariki
    Head Of Web Department
    Smeshariki Sep 2005 - Sep 2007
    Saint Petersburg, Russian Federation
    "Smeshariki" is a popular cartoon for kids.It's website played multiple roles: a place for announcing new products, digital content outlet, a place for kids to chat and so on.My responsibilites were:• lead the team of content creators, community managers, designers and developers• produce online games, new kid’s content and improve the websiteThe key achievement was a launch of an online sales system for cartoons and other digital content.

Kirill Petrovsky Skills

Web Analytics Conversion Optimization Digital Marketing Google Analytics Web Marketing Ppc Project Management Sem E Commerce Online Marketing A/b Testing Online Advertising Rtb Project Coordination Google Api Retargeting Data Analysis User Experience Digital Strategy Campaign Strategy Google Adwords Landing Page Optimization Mobile Marketing Website Conversion Problem Solving Political Campaigns Affiliate Marketing Search Advertising Web Project Management Mobile Advertising Smo

Kirill Petrovsky Education Details

Frequently Asked Questions about Kirill Petrovsky

What company does Kirill Petrovsky work for?

Kirill Petrovsky works for Audibene

What is Kirill Petrovsky's role at the current company?

Kirill Petrovsky's current role is Building solutions at the intersection of marketing, technology and business goals.

What is Kirill Petrovsky's email address?

Kirill Petrovsky's email address is pe****@****tics.ru

What is Kirill Petrovsky's direct phone number?

Kirill Petrovsky's direct phone number is +792690*****

What schools did Kirill Petrovsky attend?

Kirill Petrovsky attended Peter The Great St.petersburg Polytechnic University, School №303 With Advanced Study Of German.

What skills is Kirill Petrovsky known for?

Kirill Petrovsky has skills like Web Analytics, Conversion Optimization, Digital Marketing, Google Analytics, Web Marketing, Ppc, Project Management, Sem, E Commerce, Online Marketing, A/b Testing, Online Advertising.

Who are Kirill Petrovsky's colleagues?

Kirill Petrovsky's colleagues are Anna Heidrich, Justin Schnabel, Luis Golker, Lucas Cervantes, Rémi Leroux, Coralie Sebaoun, Ghofrane Yahmadi.

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