Kyle Peyton Geiger Email & Phone Number

Charlotte, Nc, Us

Charlotte, North Carolina, United States

Charlotte, North Carolina, United States

Charlotte, North Carolina, United States

Ann Arbor, Michigan, United States

Function: Marketing - Consumer Market Knowledge/Insights

Ann Arbor, Michigan, United States

Ann Arbor, Michigan, United States

Ann Arbor, Michigan, United States

Ann Arbor, Michigan, United States

Ann Arbor, Michigan

Indianapolis, Indiana, United States

• Conducted market and competitive analysis based on deep internal and external clinical research and COVID-19 pharmaceutical trends, identifying and presenting go-to-market opportunities that capitalize on increased consumer trust and mitigate entry risks• Collaborated with Data Analytics team and 5 Regional and National Account Managers to create data-based engagement strategy for new product within established market, identifying expectations, learning preferences, and projected… Show more • Conducted market and competitive analysis based on deep internal and external clinical research and COVID-19 pharmaceutical trends, identifying and presenting go-to-market opportunities that capitalize on increased consumer trust and mitigate entry risks• Collaborated with Data Analytics team and 5 Regional and National Account Managers to create data-based engagement strategy for new product within established market, identifying expectations, learning preferences, and projected timeline to attract designated target market areas with highest prescription volume• Recommended Medicare and regional payer contracting strategy, weighing contracting approaches—like Pharmacy Benefit Managers or Group Purchasing Organizations—to align with healthcare market insights and provide high-level contract shell to Business Unit lead Show less

Ann Arbor, Michigan, United States

Charlotte, North Carolina, United States

• Consulted with Belk College of Business weekly to pinpoint areas of need in preparation for school's semicentennial, initiating 6 projects to handle ideation, research, implementation, and promotion of Belk's accomplishments• Investigated trends in social media management and user engagement metrics to construct brand-conscious framework for digital application of semicentennial's promotion, originating a mentor-approved, omni-channel strategy that integrated 3 mediums•… Show more • Consulted with Belk College of Business weekly to pinpoint areas of need in preparation for school's semicentennial, initiating 6 projects to handle ideation, research, implementation, and promotion of Belk's accomplishments• Investigated trends in social media management and user engagement metrics to construct brand-conscious framework for digital application of semicentennial's promotion, originating a mentor-approved, omni-channel strategy that integrated 3 mediums• Created infographic materials suited for internal and external use that detail value of programs and offer minor brand modifications, later presenting to and accepted by faculty including Director and Assistant Director of Marketing Show less

Ann Arbor, Michigan, United States

• Researched customer segments associated with kinesiology and child life to identify marketing efficacy gaps in strategy, resulting in 18+ hours of field studies and interpersonal dialogue• Synthesized findings with 2 consultants and innovated marketing plan to highlight professional and social opportunities, producing 5 deliverables varying in medium application• Designed media toolkit with online interactivity and composed a press release to increase campus-wide… Show more • Researched customer segments associated with kinesiology and child life to identify marketing efficacy gaps in strategy, resulting in 18+ hours of field studies and interpersonal dialogue• Synthesized findings with 2 consultants and innovated marketing plan to highlight professional and social opportunities, producing 5 deliverables varying in medium application• Designed media toolkit with online interactivity and composed a press release to increase campus-wide awareness/recall, receiving approval for implementation from 3 heads of staffProject Recap Website: https://kpgeiger.wixsite.com/digital200 Show less

Charlotte, North Carolina

• Brainstormed within team of 7 interns to create marketing plan for client operating within commercial property industry that detailed pre, post, and midway operations and ad placement for mixed-use development, later implemented by the client• Assessed consumer behavior trends within the Generation Z demographic cohort to create a proactive targeting strategy, presenting to 4 department heads in both company report and presentation format• Monitored current marketing campaigns… Show more • Brainstormed within team of 7 interns to create marketing plan for client operating within commercial property industry that detailed pre, post, and midway operations and ad placement for mixed-use development, later implemented by the client• Assessed consumer behavior trends within the Generation Z demographic cohort to create a proactive targeting strategy, presenting to 4 department heads in both company report and presentation format• Monitored current marketing campaigns for 4 companies—including VELUX and WIX Filters—and advised the Connections department on communication strategy by modifying language and creative choices to better reach and expand customer base Show less

Livonia, Michigan

• Constructed an online identity for local startup alongside Head of Marketing with the goal of improving company traffic, resulting in a visitor growth from 10 views/day to 200+• Produced consistent brand image through creation and distribution of weekly email blasts, construction of an identifiable color theme, and creation of promotional materials for trade shows and client meetings, increasing monthly customer growth by 36.5%• Documented daily operations through photography… Show more • Constructed an online identity for local startup alongside Head of Marketing with the goal of improving company traffic, resulting in a visitor growth from 10 views/day to 200+• Produced consistent brand image through creation and distribution of weekly email blasts, construction of an identifiable color theme, and creation of promotional materials for trade shows and client meetings, increasing monthly customer growth by 36.5%• Documented daily operations through photography on startup's website and socials, forming brand association between firm and first-class customer service in-house and off-site Show less

Bachelor Of Business Administration - Bba

Minor

Education record