Kilian Picolin Email & Phone Number

Rheinberg, Nordrhein-Westfalen, Deutschland

Rheinberg, Nordrhein-Westfalen, Deutschland

Responsible for the development, implementation and control of brand and channel-specific marketing plans for various distribution brands

Düsseldorf, Nordrhein-Westfalen, Deutschland

• Process analysis and implementation of organisational optimisations in project processing
• Coordination and implementation of strategic customer workshops
• Direct coordination with clients on project status and measures
• Responsibility for the product sourcing and production set-ups for private labels
• Control of internal communication and coordination between teams
• Ongoing controlling of the scheduled and qualitative project goals

Osnabrück, Niedersachsen, Deutschland

• Coordinated production, marketing, and sales activities. Besides being the main responsible for marketing activities.
• Acted as a brand ambassador at networking events and exhibitions to gain market insights and maintain stakeholderrelations
• Development of brand strategies, including content production, external communication, and PR
• Expanded the distribution network on-trade and off-trade by acquisition of 40 new customers in the retail and gastronomysectors, including the negotiation and implementation of promotions, to improve the customer's.
• Strategy design for point-of-sale activities that was honored by publishing a newspaper article in the "NOZ"
• Observation and analyzing of trends in order to identify new consumer touchpoints

Osnabrück, Niedersachsen, Deutschland

• Co-coordinated the production, marketing, and sales activities
• The planning and accomplishing of a promotional event, in cooperation with two other companies, to receive positivecoverage and to increase the local brand awareness
• Designed and implemented social media campaigns to boost traffic on Instagram and Facebook
• Service for around 30 key customers, such as support and product consulting for retail and gastronomy
• Strategy development to increase sales volume for existing customers, but also to expand sales area and customer network

Bersenbrück, Niedersachsen, Deutschland

• Conducted market research on trends according to the spirits industry to gain insights to develop the brand
• Development of a new product that claims current trends and is in line with the brand image
• Creation of a corresponding bottle set-up, which represents the brand as well as the uniqueness of the product
• Searched for first sales options in gastronomy and retail to build a suitable distribution network, including the development of first brand promotion approaches
• Formulation and presentation of a feasible business concept, including a roll-out plan and corresponding marketing measuresto the member of the board
• Initiation of small batch production of 270 bottles of the developed product, including raw material procurement andproduct launch

Master'S Degree, International Marketing (Boston)

Master'S Degree, International Business (London), 3.53 (Gpa)

Activities and Societies: Hult Business Challenge 2021 - Winners of the sustainability award: “BUX” Hult International Business School´s.

Bachelor Of Engineering - Be, Business Administration & Engineering - Food Management

- Specialization: Marketing & Sales - Bachelor Thesis: "Improving the point of sale marketing projected on the O49 Organic Advocaat".

International Agribusiness

Semester abroad

International Agribusiness

Semester abroad