AffinityCare Inc. was formed to serve the unique product requirements of organizations seeking to differentiate themselves from competitors through the offering of creative value added services. By partnering with well-established, select best of class service providers, AffinityCare has created the ability to design and deliver a broad array of private label, or co-branded products for customers. Services include Employee Assistance Programs (EAP), WorkLife, College Student Assistance, Id Theft Assist, Beneficiary Services and Policyholder Assistance services.