Mallon Advisory & Counseling Services is a small private practice that provides very personalized services to children, adolescents, adults, couples, and families. I specialize in relationships, working with adults whose main concerns are interpersonal and couples/families with complex issues requiring a greater degree of experience. I also have two associates. Grace Flier specializes in trauma, DV and IPV, while Sharon Singh has expertise in grief/loss, anxiety and life transitions.30+ years working in healthcare and high tech. Trauma/grief experience, Gottman trained couples counselor. Knowledge of custody issues. Depth in relationships, life transitions, LGBTQ+ community. Multi-culturally informed. Trans-affirming. My style is validating, humanistic, non-judgmental, gentle and direct.In addition, we provide co-parenting support, custody mediation and custody evaluations.

I manage the Reality Labs Trust data science team which includes privacy, security, integrity, equity and accessibility. Our goal is to help people feel safe using reality labs products.

I believe that improving parenting, worldwide, is the most important mission any organization can have. So, I'm proud be helping Hand-in-Hand Parenting with strategic direction, fund-raising and planning.

I provided counseling services to adolescents, adults, families and couples at a private practice in San Jose.

Taught Business Analytics

I managed the global TV data business which included 1) event level TV viewership and ad exposure data which can be deduplicated across screens using our proprietary device graph, and 2) analytics dashboards to help understand reach and frequency across screens, tune-in conversion rate and online conversion rates. Our data team included cross-screen ad researchers who helped clients maximize value of their data through visualization and interpretation of reach, frequency and effectiveness campaign results.

During my first 11 months at Samba TV, I managed a global team of data science, research and analytics professionals that help marketers better understand audiences, TV viewership and how advertising works across screens to drive results. After 11 months, my role broadened to include product and full GM responsibilities.

Reported directly to the CEO and worked very closely with product, data science and partnership leadership as a member of the executive leadership team.Provided strategic advice, including data and identity strategy along with associated partnership development to this fast-growing consumer journey and real-time intent intelligence company. Jornaya has access to deeply valuable signals on the most highly considered purchases in consumers' lives.

As CPO, I managed the Data Science, Product and Analytics functions at 4INFO. I enjoyed sitting on the largest, most modern, multi-screen, connected identity mapping technology in the US. 4INFO's patented technology is used for onboarding, reverse onboarding, audience decoration, connected graph generation, attribution enablement and audience activation. Having IP and mobile identities at it's core enables hyper-modern support of the mobile, OTT and desktop ecosystems. 4INFO is the mobile-first connective tissue between consumer information and multi-device execution.

Provided a broad range of advice related to partnerships, technology, market need and the organization for several years before joining full-time as CPO.

I was responsible for Measurement and Insights (M&I) products within the end-to-end product team in Microsoft Advertising and Consumer Monetization. These scaled solutions covered three main areas:1) Pre-campaign deep consumer understanding. Develop and support analytical tools that a) helpfield-facing account people have the data they need to respond to RFPs and help advertisers make smarter buying decisions and 2) provide data and insights directly to advertisers.2) Post-campaign accountability measurement. This included in-house (1st party) and 3rd party solution enablement to support metrics such as GRP, targeting accuracy and viewability. Managed the development of MRC accredited viewability measurement and was developing end-to-end forecast, book, report infrastructure for viewability. Also worked on OCR and vCE enablement.3) Post-campaign ad effectiveness. This included in-house scalable effectiveness solutions and 3rd party enablement.Also worked on cross-screen and attribution initiatives.

As Global President of Ipsos ASI Digital, I was responsible for the global digital business strategy and plan, the digital philosophy and managed the global digital team.I was also responsible for identifying emerging client needs with respect to digital advertising research and making the right buy/build/partner recommendations needed to ensure the Ipsos ASI offer will meet those needs.Finally, I drove patent-pending innovation to develop device agnostic research technologies to measure advertising effectiveness.

This was a Global role in which I provided support to the Americas, EMEA and APAC. Yahoo AdLabs was a digital advertising innovation and thought leadership group inside Yahoo Labs, a high-powered industrial Labs organization. Yahoo Labs was a global organization with experts in computational advertising, data mining, social science, neuroscience, economics and other disciplines located in Santa Monica, New York, Sunnyvale, Santa Clara, Barcelona, Haifa, Bangalore and Beijing.Yahoo AdLabs worked in three main areas: 1) we pursued a digital ad research agenda, 2) we assisted Yahoo's ad effectiveness team to service top advertisers and 3) we ideated and helped pilot new digital ad solutions.Within the digital ad innovation area, we filed 2 patents, brought one new innovation to market and tested several others. Our team accelerated new ideas to market and tested in multiple countries.We worked with top advertiser and agency clients on custom ad innovation, custom research projects and measurement solutions. Our solutions had a positive impact on Yahoo!s business by deepening customer relations and increasing direct revenue.On the leadership side, research topics of interest included digital ad attribution estimation, ad effectiveness metrics and their relationship to each other, contextual advertising -- when it is important and when it is not and the effect of exposure frequency/wear-out.

I managed the Global Custom Solutions Group at Dynamic Logic supporting teams in LA, San Francisco, Chicago, New York, London and Asia.We handled ad effectiveness research that didn't neatly fit into our packaged solutions. Sometimes this research required me to pull in other assets from within Millward Brown or Kantar, such as Compete.com, Cymphony, Optimor and other groups. We tried to make the impossible become possible. Our motto was "tomorrow's solutions today".My team also managed the world's largest database on the brand impact of display ads (MarketNorms). Access to the database was sold globally on a subscription basis and our team supported all the global offices where Millward Brown exists. In addition to maintaining and supporting sales of this database, my team also used it to produce numerous thought leadership research pieces.I also lead other areas of thought leadership at DL. ASK KEN was launched in January 2010 and was a forum for people to ask just about any ad effectiveness question. I have been interviewed for several eMarketer reports and have been quoted in the NYTimes.

I was responsible for the product marketing of Yahoo!s research and analytical products for advertisers, including measurement, insights and targeting products. The product portfolio included Yahoo! Consumer Direct, behavioral targeting and other targeting and closed-loop measurement systems. It also included pre-campaign insights solutions and a post-campaign dashboard combining search and brand survey lift data.In this role, I was responsible for understanding advertisers needs globally in the targeting and research solution space. I developed MRDs for each solution and prioritized them for the engineering teams. I worked closely with engineering Product Managers (PMs) to create the PRDs needed for each solution. In some cases, when there were no engineering PMs, I developed both the MRDs and PRDs. This was a period of great expansion of Yahoo!s behavioral targeting solutions and great growth for Yahoo! Consumer Direct, the pioneering closed-loop targeting and measurement system for CPG advertisers.

I joined Yahoo! in early 2000 to help launch Yahoo!s data mining group. Yahoo! had just bought a small data mining company and I was hired to manage most of the new employees. This was an extremely exciting time in Yahoo!s history and I was fortunate to be at the data/targeting/research epicenter at Yahoo!.In this role, we developed a number of new areas at Yahoo! including behavioral targeting, custom targeting models, user insights (for both internal and advertiser use) and some primary research functions. We provided data analysis and insights to internal and external clients globally, working with advertisers and internal product teams in California, Chicago, New York, Boston, Atlanta, Los Angeles, London and Asia.In addition, I was the co-inventor of Yahoo! Consumer Direct, a targeting and closed-loop measurement system for Consumer Packaged Goods companies in the US. I also developed partnerships and insights solutions with Maritz Research and JDPower.

Was part of the Clinical Executive Management team, hired to create the Biostatistics and Data Management Group and build the critical leadership staff. Co-wrote >10 clinical study reports associated with the drug application for FluMist. Lead the statistical methods and analysis for several key trials.

Lead clinical research study design for Neulasta, reducing time to market through innovative Phase II methods that reduced required sample size. Helped extend license of Neupogen for HIV in several countries through innovative statistical methods.

Wrote over a dozen clinical study reports. Analyzed data for Phase II Pulmozyme study of Chronic Bronchitis and helped design large, global, pivotal phase III mortality trial.

Taught Mathematical Reasoning classes to gifted middle school students two consecutive summers.

This was my first job out of Stanford. I worked with Epidemiologists, Biostatisticians and MDs to conduct research in arthritis, aging and nutrition. I also taught classes in Epidemiology and Biostatistics to medical school students.

Taught classes in operating systems, statistics and statistical computing to undergraduate students, graduate students and medical school researchers.

Taught Algebra, Geometry and Statistics classes to HS students as part of my student teaching practicum.