Kathleen P Neely Email & Phone Number

Philadelphia, Pa, Us

Philadelphia, Pennsylvania, United States

Greater Philadelphia Area

Guide global marketing strategy for diverse product portfolio, including SaaS technology solutions and researcher services. Collaborate across enterprise, including with senior-level leadership, to ensure marketing plans are in alignment with business objectives, sales goals, and brand vision. Establish roadmaps for products, including preparing launch strategies, coordinating sales training, recommending sales tools, and conducting competitive analyses to ensure effective positioning of products in highly competitive markets. Leverage data analytics from various sources to define strategic plan, such as consumer insights, audience segmentation (including for B2B and B2C), market trends, and data gathered from Voice of the Customer (VOC) initiatives. Monitored KPIs and metrics to ensure delivery of ROI goals.

Greater Philadelphia Area

Nurtured relationships with clients across industries, including healthcare technology firms, medical device companies, nonprofit organizations, and publishing companies. Designed integrative marketing campaigns focused on ensuring ROI and positioning clients as leaders in their key demographics. Created customer profiles and audience segmentation reports.

Princeton, Nj

Directed marketing strategy, Go-to-Marketing planning, sales enablement, and business development for Current Scholarship Program (technology solution/platform). Created buyer and user personas to understand customer needs and shape product marketing roadmaps. Defined product lifecycle goals and milestones. Managed P&L for division. Communicated regularly with stakeholders, including business partners, and negotiated terms of contracts. Wrote proposals and RFP responses.

Philadelphia, Pa

Developed product market strategy and executed marketing plans for $93.5M Clinical Healthcare Division. Collaborated with cross-functional teams to assess business goals, shape sales strategy, and identify new opportunities. Advised Sales and Marketing divisions on best practices related to lead generation, sales channel management, competitive positioning, digital marketing, and sales training. Consistently reviewed user personas, market trends, pricing, and messaging to ensure alignment with current market requirements, customer needs, and business capacity. Coached and mentored team of eight.

Philadelphia, Pa

Managed sales, product marketing, brand recognition, and product development for many high profile healthcare specialty areas in the clinical medicine group, such as: critical care, cardiology, radiology, oncology, internal medicine, endocrinology, pediatrics, rheumatology, obstetrics and gynecology, pulmonary and nephrology with $22.5M in sales with an annual budget of $2.1M.