Director Partnerships Marketing
CurrentResponsible for marketing communications efforts, inclusive of national programs, initiatives, strategic alliances and corporate partnerships Leads integrated marketing strategies to advance the brand, demonstrate the impact of the Club experience and position BGCA as an specialist in the youth development space Delivers leadership on strategy development, planning and execution to produce best-in-class campaigns that advance organizational goals Serves as project lead for integrated marketing plans, providing direction and oversight to internal teams, subject matter experts, external partners, agencies and vendors to deliver results on-time and on-budget Provides expert integrated marketing counsel and guidance to internal and external stakeholders Serves as project lead for marketing communications plans that include (but are not limited to) public relations, events, social and digital, storytelling/content development, brand, advocacy and advertising efforts; Role includes both leading execution of activities and managing internal and external partners/vendors to be responsible for execution of activities (as determined by project scope) Leads efforts to scale and localize marketing activities for successful implementation within a federated model Stays current on data, trends, competitive landscape and standard methodologies related to marketing communications and youth development
