Kristian Posavcevic Email & Phone Number

Croatia

Dublin, Ie

Dublin, Ie

I helped companies solve complex tax compliance issues with simple and modern software solutions in almost every country of the world.Responsibilities:1. Website Management- Owned all website-related activities, ensuring optimal performance and user experience.- Led three successful website rebuild projects, aligning them with Fonoa’s business strategies and incorporating the latest web technologies.2. SEO Coordination- Handled and coordinated SEO efforts, significantly boosting Fonoa’s visibility in the tax industry.- Developed and executed the initial SEO content strategy, creating over 100 tax-targeted content pieces. This meticulous approach resulted in capturing over 20 featured snippets within 6 months.3. Event Organization- Organized and executed internally hosted events, ensuring smooth operations and impactful engagements.4. API Documentation- Led the creation and maintenance of API documentation using tools like APImatic and Readme, created custom CSS to match Fonoa's styles, and enhanced the accessibility and usability of Fonoa’s technical resources.5. Content Strategy and Social Media Growth- Single-handedly managed the growth of Fonoa’s social media presence on LinkedIn, expanding the follower base from dozens to over 10,000.- Oversaw the creation of ca 150 SEO-optimized blog posts within a year, driving an increase of 70,000 visitors to the website.- Collaborated with external copywriters to ensure content quality and relevance.6. Employer Branding and Recruiting Marketing:- Managed recruiting marketing and top-of-funnel recruiting operations, playing a key role in expanding the team size from 50 to 120 members within a year.

San Francisco, California, Us

Responsible for acquiring new drivers in Croatia- created, planned and supported all driver marketing activities, online and offline- assured that Uber’s business and driver supply continually grows- budget ownership and cost tracking for all driver campaignsLaunched numerous campaigns- pre-research and analysis- used ‘top-down’ as well as the ‘bottom-up’ approach to define business and campaign targets- built strategy, defined tactics and KPIs in line with business targets- introduced TVC as one of the first countries in EMEA to do so- monitored performance, optimized channels, and analyzed results after the campaign has been finished- worked with an external marketing and media agency to produce creativesImproved processes and evergreen campaigns- revamped driver stories as a part of evergreen brand awareness campaigns to showcase a more personal and emotional insight into the world of partner drivers, carefully segmented to reach specific groups of people- revamped uber.com country page to remove a lot of unnecessary content and inadequate flow of the information- created driver manual to enable faster activations for new drivers, improve driver journey and facilitate our supportData analytics- developed model which is able to track online and offline signups- introduced signups prediction model based on the previous campaigns to plan future campaigns, and to split the budget for the best efficiencyLed the car branding pilot as one of the first countries in EMEA to do so- cost analysis, defining metrics for evaluation, setup operational processLaunch of Uber Boat in Croatia in summer 2019.- was responsible for marketing and operations to support the launch of Uber Boat in Croatia for the 3rd consecutive year "Fleet electrification" project- operationally supported the project of electrification on the global level- worked on cost projection, ROI for drivers and metrics for evaluation

Zagreb, Croatia, Hr

Responsible for all digital activities, from defining objectives to their realization- content and community management- planning of advertising campaigns on Google Display Network, Google Search, Youtube and Facebook - developed online process for parcel deliveryWebshop management after the third biggest webshop in Croatia Mondo.hr) has been acquired - coordinated between suppliers, external IT agency and internal marketing team- redesigned webshop - developed webshop structure from wireframes to the final design - integrated more than 2.000 products in the webshop offer - tracked sale, sent newsletters, analyzed webshop performancesPlanned, managed, controlled and analyzed the costs of digital marketing

Zagreb, Croatia, Hr

Responsible for marketing and promotional activities in multimedia centers - above-the-line and below-the-line Managed digital marketing channels - websites, newsletters, socialLaunched numerous campaigns related to multimedia centers- online - Google Display Network, Google Search, Facebook, Youtube - offline - TVC, radio, in-store promotions, events, seasonal catalogsLaunched online campaign for parcel delivery machinesControlling and analyzing the costs of Marketing division

I was responsible for digital comunication:- managed profiles on social network Facebook- project of re-designing tvrtke.com website (project leader)- created newsletters, greeting cards etc.

Zagreb, Hr

Responsible for Digital Marketing:- designed web sites (www.aluminijske-ograde.com, www.demining-machine.com, www.baron.hr, www.n1.com.hr, www.loopteez.com, www.tvrtke.com)- designed visual identities and logos (LoopTeez, N1.com.hr)- managed social network profiles (Tvrtke.com, Baron mediji)- made online advertisement campaigns- daily communicated with key partners etc.

Master’S Degree, Marketing

Bachelor'S Degree, Economics