Supervisor Of Marketing Operations
CurrentDynamic leader overseeing the planning, execution, and optimization of email marketing campaigns. Skilled in developing and executing targeted strategies for B2B, consumer, and NPS audiences.Key Responsibilities: * Campaign Management: Drive the entire email & SMS marketing lifecycle, from concept to deployment. * Team Leadership: Mentor and motivate team members to achieve high performance and productivity. * Cross-Functional Collaboration: Partner with marketing, creative, and other departments for aligned messaging and execution. * Customer Engagement: Develop customer lifecycle programs to enhance retention and loyalty. * Data-Driven Optimization: Continuously refine email strategies based on performance metrics, industry best practices and continuous testing. * Vendor Management: Maintain strong relationships with email service providers and other relevant partners. * Project Management: Created & developed loyalty program bringing in $500k in sales in the first year.Results-Oriented Professional with a proven track record of delivering effective email campaigns that drive engagement, conversions, and revenue.