Kevin Reyes Email & Phone Number

Los Angeles, Ca, Us

El Segundo, California, Us

San Francisco, California, Us

- Led team of 4 across Digital Marketing Acquisition, Retention, Print Media, TV/Video, Audio, SEO and ecommerce operations for mid-stage DTC startup.- Transformed acquisition strategy to incorporate customer led, full funnel marketing approach; developed retention strategy focused on decreasing time to 2X purchase, streamlined ecommerce operations and implemented testing framework to improve customer experience.- Achieved first order profitability by reducing CAC 5% through audience optimization, creative and content testing and incrementality testing to derive ideal media mix.- Improved productivity and LTV of existing customers via Email and SMS campaigns from 1.3 purchases to 1.7 per 12-month period through segmentation, and testing of creative, content, product and offer.- Improved key ecommerce metrics (decrease in Bounce Rate on homepage by 8% and increased Add to Cart rate by 4%) by implementing iterative testing framework to improve customer experience.- Improved overall ecommerce profitability through P&L management, contract renegotiation and eliminating unnecessary partners and services.

New York City, New York, Us

- Managed Digital Marketing Center of Expertise (COE) team of 35 individuals and responsible for 9-figure media budget across Acquisition, Retention, Customer Analytics and Integrated Marketing functions for all Foot Locker Inc. brands globally.- Drove operational change management between Brand, Creative, Analytics, and Finance on customer-centric, full funnel marketing approach resulting in 17% increase in new customers with a 6% decrease in CAC.- Improved 12-month LTV of existing customers by 10% through retention strategy focused on 2X+ purchase through content personalization and marketing automation.- Collaborated with Brand, Analytics, and Finance on marketing attribution and measurement, with a focus on CAC and LTV resulting in organizational shift to focus on customer acquisition and accretive topline growth.- Grew online sales by 40% to $2B+ during tenure through aligned acquisition and retention strategy, implementation of customer analytics, media efficacy and improved operating model.

New York City, New York, Us

- Managed remote Digital Marketing team of 12 individuals and oversaw 9-figure media budget across Social Media, Paid Search, Display Media, Affiliate Marketing, SEO, Print Media, TV/Video, Audio, Email, SMS and App Notification for Foot Locker portfolio of brands.- Grew and expanded organizational purview of Digital Marketing team through 23% improvement in media efficiency resulting in 3 consecutive years of top line ecommerce sales comp growth.- Led strategic engagement with Co-Op partners resulting in 35% increased media investment driven by increased sales and improved media efficiency.- Developed and executed digital strategy to increase sales for key product category growth and newly launched private label brand resulting in 8% increase in period-over-period revenue growth.- Drove 20% improvement in cost savings while increasing capability and capacity by revamping digital marketing personnel, process and technology.

San Francisco, California, Us

- Led Digital Marketing Center of Expertise (COE) team of 10 individuals and responsible for 9-figure media budget across Social Media, Paid Search, Display Media, Affiliate Marketing and SEO for GAP Inc portfolio of brands.- Managed 8-figure media budget and drove 18% increase in topline sales while improving media efficiency by 4%.- Improved process across each digital channel, launched MTA model, and transitioned to customer-based measurement while leading change management initiatives.

Philadelphia, Pa, Us

- Led digital marketing of 6 individuals and oversaw 8-figure media budget across Social Media, Paid Search, Display Media, Affiliate Marketing and CRM.- Achieved 15% aggregate comp growth across all digital marketing channels through media optimization and media mix testing.- Improved CAC efficiency in aggregate by 7% over 3 successive quarters.

New York, New York, Us

- Led team of 4 individuals and managed a 7-figure budget across digital marketing channels; exceeded revenue goal by 12%, efficiency goal by 3% through channel optimization.- Established and maintained foundation, process, and partnerships for digital marketing across all paid channels.

Long Buckby, Northamptonshire, Gb

- Managed team of 4 and oversaw 7-figure and led development of digital marketing strategy and execution in NA, EU and Japan.- Launched, optimized and managed budget across channels and regions and exceeded sales targets by 30%.

San Francisco, California, Us

- Multiple positions with primary focus on Paid Search, SEO and launching international campaigns.- Led organization wide SEO initiative which drove a 19% increase in sales demand.- Developed Paid Search iterative testing process that drove a 26% sales demand increase.- Launched global digital marketing programs (Affiliate, Programmatic, Paid Search and SEO) in Canada, EMEA and APAC and achieved sales targets.