Kyrylo Prolieiev Email & Phone Number

Kraków, Pl

Kraków, Pl

Krakow Metropolitan Area

Strategic Operations Leadership: Managed and led operations for 7 key departments Head office (Digital, PR, Sales, Audit, Marketing, IT, Creative) with over 100 employees in a company operating across 16 countries. Spearheaded digital transformation through comprehensive ERP/CRM implementation, AI integration, and Power BI analytics deployment for business process automation and ROI optimization.Engineered unit economics integration into commercial strategy: optimized CAC, LTV, and ROMI metrics, developed predictive models for project profitability assessment.Architected integrated digital ecosystem: launched mobile application, customer portal, automated marketing systems, while driving organic traffic growth and omnichannel sales development.Conceptualized and launched diverse company initiatives: established non-profit organizations, cultivated client communities, developed media products, and introduced consumer goods (cosmetics, tattoo industry equipment).Directed creative operations: established in-house production studio, crafted brand identity, managed vendor relationships, and implemented media content performance metrics. Global Impact: Demonstrated adaptability and strategic foresight in managing complex operations within a company with active operations in 16 international markets, ensuring scalable growth and cultural integration.

Cis Member State

Network Expansion & Financial Growth: Increased network size from 890 to 1,457 points; improved EBITDA by +5 pp%; drove revenue growth from 537 million RUB in 2018 to 1.98 billion RUB by 2022. Enhanced franchise lead conversion rate by +5.5%.Brand Development & Consistency: Formulated comprehensive brand identity guidelines and ensured consistency across all company outlets.Global Campaign Leadership: Led and executed international campaigns, including developing go-to-market strategies, drafting briefs, producing creative materials, creating go-to-market tools, and overseeing projects to deliver campaigns on schedule and within budget.Trade Marketing & Assortment Optimization: Designed and implemented trade marketing activities, revised the assortment matrix, and conducted promotional campaigns, resulting in a +7% margin increase and a +24% revenue uplift.Franchise Funnel Automation: Modernized and automated franchise sales funnels, implemented CRM systems, optimized lead generation channels, and developed new B2B products (Investment Franchising) with a +5% CTR increase.New Business Channel Initiation: Launched new business channels by analyzing market potential, progressing from MVP development to achieving key success metrics. Introduced a product distribution network within retail channels, including fuel companies and convenience stores.Adaptation & Business Differentiation: Adapted operations under quarantine by restructuring processes to prioritize delivery channels through aggregators and securing retail shelf space.Brand Creation & Franchise Packaging: Established and launched two new company brands from initial development to complete execution, followed by creating franchise models: Est.1993 Hotdog and Cocktails Bar and WellDoner Natural Doner.

Comprehensive Project Leadership: Led high-impact consulting projects for major companies across services,suply-chain, FMCG,Retail and large-scale HoReCa chains.Strategic Market Analysis: Conducted thorough market and competitor analyses, including SWOT assessments, to inform data-driven strategic decisions.End-to-End Product & Brand Development: Managed the full cycle of product and brand launches, from MVP and business plan creation to market introduction and performance optimization.Operational Optimization: Advised on streamlining business operations and enhancing processes for efficiency in logistics and service sectors.Long-Term Strategy & Budget Planning: Developed and refined multi-year strategic marketing plans and budgets, aligning with growth objectives and maximizing ROI.Team Leadership & Cross-Functional Collaboration: Guided internal teams and collaborated with client stakeholders to achieve project milestones and strategic goals.Digital Transformation & Brand Positioning: Implemented digital, SMM, PR, and influencer strategies to strengthen brand presence and engage target audiences.Franchise Development Expertise: Supported franchise model creation, from P&L management to CRM implementation and service pricing, for scalable expansion.Partnership & Stakeholder Engagement: Built strategic alliances and partnerships to drive project success and foster sustainable growth.

Ukraine

Crisis Marketing Strategy: Developed and executed a non-budget marketing strategy during a crisis, focusing on partner collaboration, increasing holding sales, and creating a customer loyalty program.Partnership & Sales Growth: Built and managed a pool of partners to enhance brand visibility and sales. Increased holding sales share by +3% of the total market.Loyalty Program Development: Launched and managed successful loyalty programs, including the Lexus Ladies Club and Signature Lexus Club, resulting in a +7% increase in customer lifetime value (LTV).Event Management & Public Relations: Organized and conducted presentations and city events to engage customers and raise brand awareness.Media Production: Created a television show to further promote the Lexus brand and strengthen customer relationships.Performance Monitoring: Continuously monitored the effectiveness of marketing efforts and ensured the fulfillment of marketing objectives.Project Launch: Played a key role in launching a new electric vehicle development project in Ukraine, expanding the brand’s footprint in the region.

Ukraine

Brand Promotion & Event Management: Led brand development initiatives for L’OFFICIEL, a luxury fashion magazine, focusing on increasing brand visibility and market presence.Advertising Revenue Growth: Successfully overachieved the advertising page sales target by 15%, driving consistent growth in advertising revenue.Event & Sponsorship Development: Spearheaded the organization of high-profile events, such as the L’OFFICIEL Awards and the L’OFFICIEL Fashion Nights series, while securing sponsors and advertisers to enhance brand engagement and revenue generation.New Revenue Streams: Identified and capitalized on new advertising opportunities during events, generating an additional 9% of the total monthly revenue.B2C/B2B Strategy: Worked with both business-to-consumer (B2C) and business-to-business (B2B) models to expand the magazine’s reach and foster strategic partnerships with key advertisers and sponsors.

Master'S Degree, Organization Management And Labor Economics, Master Of Organization Management And Labor Economics

Master Of Business Administration - Mba, Business, Management, Marketing, And Related Support Services

additional education