Digital Marketing Specialist
Current• Managed Pleasant Holidays social media accounts including organic and co-op Content• Ensured Organic content and Facebook/Instagram Ads were created and scheduled on time• Optimized B2C Social Ads to improve Impressions (+81%), CPM (-58%), Clicks (+113%), CPC (-64%) with -23% Ad spend• Tracked and analyzed organic and paid performance of social media to report to Stakeholders• Assisted in the creation of reports for website, email, and third-party advertisements• Spearheaded the creation of new materials to assist in marketing objectives• Managed B2C content created for Travel Partners by myself and others