Kelly Puffer Email & Phone Number

Bologna, It

Bologna Area, Italy

• Crafting and executing impactful Go-to-Market strategies and campaign plans across various verticals, establishing a unified brand message for enhanced awareness and growth.• Managing marketing activities including events, webinars, client stories, and other initiatives.• Collaborating with global partners to design and execute co-marketing initiatives for increased brand visibility and lead generation.• Oversee web content, email campaigns, and social media content to ensure alignment with consistent brand messaging.• Conducting in-depth market and competitor research to pinpoint emerging trends and valuable opportunities.• Working closely with Business Development, Sales, and Partner Manager teams to ensure the value of our marketing endeavours.• Defining and monitoring KPIs to gauge success.• Leading the development of internal processes and communication workflows, promoting efficiency across teams.

Bologna Area, Italy

Sasso Marconi, Italy

• Developed and manageed the website and social media presence to increase brand awareness of music lessons, groups and musical instruments.• Managed the database for all music students and created an online community for communications.• Organised music events across the city and designed all marketing materials.• Taught piano and flute to music students.

Bologna Area, Italy

• Managed affiliate partners in the UK, ensuring smooth day-to-day operations while providing support to merchant campaigns.• Increased the revenue of key merchants by suggesting optimizations, including exclusive deals and CPA/CPC increases.• Created engaging content across online channels, including websites, newsletters, and social media.• Conducted website performance analyses, helping to identify trends and capitalize on successful campaigns.

Cambridge, United Kingdom

• Implement a marketing strategy in collaboration with a brand agency, leveraging thought leadership and storytelling to enhance brand perception and nuture leads.• Coordinate and oversee both offline and online marketing campaigns and events to target audiences to maximize engagement.• Design compelling marketing collateral that effectively communicates the brand's value proposition and resonates with target audiences.• Collaborate with consultants and our clients' HR departments to craft impactful training and workshop experiences for their workforce.

Cambridge, United Kingdom

• Led project management for leadership development initiatives, totaling up to £200k, aimed to cultivate transformative culture change and enhancing behaviors within international businesses, including Eli Lilly, Toyota, New Look, and ITV.• Collaborated with expert consultants and our clients' HR departments to craft impactful training and workshop experiences for their workforce.

Cambridge, Regno Unito

• Developed a go-to-market strategy in collaboration with cross-functional teams, including Italian and UK factories, NPD, sales team, and supply chain, to ensure the successful launch of private label chilled dessert products into international supermarkets.• Collaborated with the NPD team and manufacturing facilities to fulfill client requirements by lowering the cost per mouse and introduced innovative mouse products to the market.• KPI analysis of chilled product lines. • Implemented packaging optimization strategies to minimize resource costs.• Coordinated production, sample line deliveries, transport logistics, packaging design, and product photography.• Conducted thorough analysis of sector competition and market dynamics to inform strategic decision-making.

South East Asia, Australia, New Zealand, South America!

Embarked on a transformative 15-month journey; I explored South East Asia, camped along the East Coast of Australia, hitch-hiked across New Zealand and discovered the beauty within South America. Immersing myself in diverse cultures, forging connections with individuals from various backgrounds, and embracing the thrill of exploring the unknown has had a significant impact on my life today.

Oxford, United Kingdom

• Worked directly with the CEO and Brand Manager to develop marketing plans and initiatives to drive sales, profit and brand awareness.• Coordinated all marketing strategies for 60 restaurants.• Drove the production of new marketing collateral and menus in liaison with art designers, web agencies and printers.• Worked closely with web agency to launch a new site and developed creative briefs for design agencies.• Responsible for internal and external communication processes• Managed web content and creation of email campaigns.• Launched membership based loyalty club creating all collateral and creatives.• Monitored market trends and managed individual site marketing activities to ensure the brand values were executed.• Negotiated and coordinated with partner companies and suppliers to launch new marketing incentives: including Segafredo take-away coffee incentive for 40 sites and Freixenet Cava competitions.

Oxford, Regno Unito

• Coordination and organisation of musical events and concerts.• Design and production of marketing material

Birmingham

Working as a Lifeguard and sport instructor. Attending monthly training.