Lead Of Digital Marketing
Current‐ Defined and planned a content marketing strategy, complete with metrics and reporting, to ensure measurable results and continuous improvement‐ Determined core messages, refined content presentation, and identified the most effective channels for driving traffic and engagement‐ Successfully created, managed, and executed content marketing campaigns, resulting in significant growth in registrations across multiple product lines‐ Developed replicable strategies and tactics that effectively addressed pain points and communicated product benefits, resulting in substantial new customer acquisition‐ Established closed-loop analytics in collaboration with the sales team, enabling a deep understanding of how our marketing activities translated into customer acquisition- Implemented and built a HubSpot dashboard and automation workflows that significantly improved marketing analytics and enhanced sales visibility of acquired leads‐ Supported SEO efforts to improve the ranking of our properties and content in organic search, enhancing our online visibility‐ Continuously explored additional marketing channels and successfully drove user registrations from these new avenues‐ Effectively managed both internal and external resources in the creation of marketing materials and media- Oversaw and executed social media marketing strategies that significantly increased brand visibility, engagement, and conversion rates across multiple platforms- Successfully led and managed marketing team, providing guidance and support to ensure alignment with organizational goals and individual growth
