Katie Mcdonnell's Location
United States, United States
Katie Mcdonnell's Contact Details
Katie Mcdonnell work email
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Katie Mcdonnell personal email
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Katie Mcdonnell phone numbers
About Katie Mcdonnell
I’m a communications and marketing professional with over 12 years of experience across tech, education, and nonprofits. Using my diverse experience across industries, I’m a storyteller who thrives helping teams grow their skills and capabilities. My focus areas include public relations, strategic and executive communications, social media, and reputation communications and management.
Katie Mcdonnell's Current Company Details
Katie Mcdonnell Work Experience Details
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Yoga TeacherHothouse YogaUnited States
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Communications Manager, Trust & ReputationLinkedin Mar 2021 - PresentSunnyvale, Ca, Us -
Senior Social Media ManagerAct 2018 - Mar 2021Remote, UsKey responsibilities focus on the management and growth of ACT's corporate social media identities and identities of key leaders. This includes:• Creating engaging content and strategies that align to thought leadership efforts and increase engagement, reach, and brand awareness• Supporting senior leadership and advocate networks to expand social media presence and to engage with other key influencers • Managing the corporate social media content strategy and editorial calendar • Leading social listening efforts to effectively join conversations on social media, build relationships with key influencers, and respond to comments related to brand, advocacy, and thought leadership • Serving as company expert on all things related to social media, including and providing training for senior leadership, team members, and advocates• Growing organic audiences for social media (87K new followers on Facebook, Twitter, and Instagram between July 2018 and November 2020)Key Projects: • Lead the My Success campaign, a national campaign to increase awareness of support for underserved learners and their advocates, which has reached over 1.3 million users and earned 17 million impressions in the first three months -
Social Media ManagerAct 2016 - 2018Remote, UsKey responsibilities focused on the management and growth of ACT's corporate social media identities. This included:• Leading cross-functional teams to create social media content and strategies • Creating repeatable processes for social media metrics reporting • Creating and implementing overall content strategy for all ACT social media channels• Introducing new solutions to improve engagement opportunities (Click-to-tweet and Social Press Kit) • Leading social media trainings for team members and executive leadership • Growing followers by over 11,000Key Project: • Created project plan and corresponding change management plan to streamline the organization’s social media strategy to align to brand architecture
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Content Marketing Specialist IiAct 2016 - 2016Remote, UsKey responsibilities focused on creating and executing demand and lead generation campaigns that educate, inform, and facilitate sales and customer engagement within key target audiences. This included:• Establishing audience frameworks for content strategies and lead and demand marketing programs• Planning and creating digital content and marketing strategies to support product marketing, branding, and public relations team goals• Understanding and measuring performance metrics and goals for demand and lead generation
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Marketing Analyst Ii - Brand And Customer ExperienceAct 2014 - 2016Remote, UsKey responsibilities focused on the planning and execution of marketing and communication activities for ACT's first-generation platform for personalized web experiences. This included:• Defining, developing and managing marketing, outreach, and engagement programs (including paid and unpaid social media, PPC, email, content marketing and influencer marketing campaigns, and contests) • Testing concepts for new ways to acquire and engage users• Defining KPIs and measuring return on investments• Managing programs and relationships with external partners• Contributing to road map for development of phased social business activities in an agile environment• Engaging, listening, and interacting with key stakeholders and customers across ACT (including presenting at national conferences and workshops and training internal and external stakeholders)Key project:• Led project to work with YouTube influencer, Matthias, on an influencer marketing campaign. The campaign generated over 365,000 videos views and over 3,300 new users.
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Emerging Media And Communications Associate - Office Of The CeoAct 2012 - 2014Remote, UsKey responsibilities focused on managing, developing, and integrating the CEO’s social media persona and communications agendas. This included: • Planning and executing short-and long-term digital communications content, strategies, and campaigns, including ones for the ACT National Gala on College and Career Readiness and The ACT Foundation launch• Managing internal and external social media campaigns for the CEO• Analyzing social media metrics and digital agendas to produce weekly and monthly reports • Developing social media benchmarking and measurement process for internal and external social media campaigns and presences • Supporting company-wide social media training, adoption, and implementation• Meeting with the CEO one-on-one three times per week Key Project:• Getting the CEO into the LinkedIn Influencers Program. He published 20 articles as a part of the program before retiring. His first article accumulated nearly 200 comments.
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Social Enterprise Intern - New Business VenturesAct 2012 - 2012Remote, Us• Conducted exploratory research on the current social business landscape, including current social business models and patterns and trends among organizations with double bottom lines• Identified potential opportunities for interactive online initiatives to increase value and drive ACT's mission
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Founder And ConsultantBy Katie Llc Jan 2018 - Mar 2020Key responsibilities focus on offering consulting services for marketing, social media, andengagement programs and the operation of the LLC. This includes:• Creating and managing social media strategies and campaigns• Assisting in the production of podcasts• Writing blog posts • Creating engaging digital content -
Board MemberSummer Of The Arts Jan 2014 - Jan 2018Iowa City, Ia, UsSummer of the Arts is a nonprofit organization that works to encourage and facilitate collaborative efforts to create a summer filled with arts and cultural entertainment in the Iowa City Area.Member of Marketing, Hospitality, and Jazz Festival Committees -
Graduate AssistantNorthwestern University Jan 2013 - Jun 2017Evanston, Il, UsGraded papers and projects for undergraduate and graduate courses in the Medill Schoolof Journalism, Media, Integrated Marketing Communications and the Kellogg School ofManagement. Courses spanned the full-time, part-time, and online tracks and included:• Managing Integration• Leading and Organizing Media Companies• Understanding Media & Content• Strategic Communications -
Associate Board MemberChicago Family Directions Sep 2014 - Feb 2016Chicago Family Directions provides consistent, long-term literacy tutoring to Chicago Public School K-12 students in temporary living situations as well as students whose families live near the poverty line. The organization's goal is to prepare the students for college, careers and an adult life without homelessness.
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Volunteer Promotions, Events Marketing, Business Operations InternSummer Of The Arts Apr 2010 - Aug 2011Iowa City, Ia, UsThe mission of Summer of the Arts is to build community by bringing people together in the heart of Iowa City to experience, learn about, and enjoy free arts and cultural programs.Volunteer Promotions and Events Marketing Intern - Increased awareness of festivals and events by reaching out to other organizations to promote volunteerism; held on-site volunteer recruitment events at local businesses and organizations- Helped manage the Summer of the Arts website and volunteer database; created content for online volunteer application and general office paperwork (first aid and incident reports), developed and maintained online volunteer self-scheduling system, & updated volunteer position descriptions for each festival or program- Aided in the management and recruitment of over 400 volunteers who provided over 1,800 hours of help throughout the festival season; checked volunteers in for shifts, prepared instructional volunteer binders, & organized materials for volunteer positionsBusiness Operations Coordinator and Sand in the City™ InternSand in the City™ is a three-day, sand-sculpting competition fundraiser for Summer of the Arts. Admission and live entertainment are free, and proceeds from People’s Choice Voting and merchandise benefit Summer of the Arts.- Facilitated primary communications between event committee members, Summer of the Arts staff, 13 teams, and 12 architects for the 2011 Sand in the City™ event; arranged and guided meetings and “Hands in the Sand” trainings & prepared team information packets for the event- Mapped out sand plots for each team, researched sand vendors, & recruited local architects and artists to join and guide teams- Mentored new interns & transitioned new volunteer coordinator
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Marketing And Recruitment Co-ChairpersonThe Alzheimer'S Association'S Campus Quash—University Of Iowa 2009 - 2011Campus QUASH is a city-wide scavenger hunt and fundraiser for the Alzheimer’s Association.- Organized and attended community and campus recruitment events, presented information to sororities, fraternities, and other student organizations, & maintained social media accountsOther positions within the organization- Co-chair for the inaugural Alzheimer’s Association’s Campus QUASH in May 2009; aided other chairs, including operations, marketing, and recruitment, as needed & communicated directly with the Alzheimer’s Association’s East Central Iowa and Chicago chapters to plan the inaugural event- Founding member of the Hawkeyes Fighting Alzheimer’s student organization - Secretary for the Hawkeyes Fighting Alzheimer’s student organization
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Executive Director Of Marketing & Public RelationsThe 10,000 Hours Show Of Eastern Iowa 2008 - 2011The 10,000 Hours Show (10K) is a year-round effort to engage young people in volunteer service that culminates in a celebration for which the only admission is 10 or more volunteer hours with local nonprofits.- Oversaw the creation of all marketing materials & created three promotional videos leading up to the concert - Planned and executed large picture marketing campaigns (including an artist announcement event)- Provided a process for departments to use to request materials- Ensured news releases were appropriate and well-written & handled policies regarding media contactOther experience within organization: - Media Relations Chair - Grassroots Squad Leader
Katie Mcdonnell Skills
Social Media Marketing
Social Media
Public Relations
Press Releases
Integrated Marketing
Blogging
Media Relations
Public Speaking
Strategic Communications
Volunteer Management
Marketing
Leadership
Non Profits
Event Planning
Editing
Facebook
Microsoft Excel
Spss
Marketing Communications
Social Media Measurement
Content Strategy
Strategic Planning
Event Marketing
Hootsuite
Mentoring
Relationship Management
Video Editing
Creative Writing
Market Research
Fundraising
Research
Event Management
Internal Communications
Marketing Research
Marketing Strategy
Social Networking
Email Marketing
Brand Management
Brand Awareness
Corporate Branding
Marketing Management
Brand Development
Social Marketing
Social Business
Consumer Insight
Team Leadership
Netbase
Audio Editing
Training
Time Management
Katie Mcdonnell Education Details
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Northwestern UniversityIntegrated Marketing Communications -
University Of IowaEnglish & Journalism And Mass Communication
Frequently Asked Questions about Katie Mcdonnell
What company does Katie Mcdonnell work for?
Katie Mcdonnell works for Hothouse Yoga
What is Katie Mcdonnell's role at the current company?
Katie Mcdonnell's current role is Yoga Teacher.
What is Katie Mcdonnell's email address?
Katie Mcdonnell's email address is ka****@****ern.edu
What is Katie Mcdonnell's direct phone number?
Katie Mcdonnell's direct phone number is +156350*****
What schools did Katie Mcdonnell attend?
Katie Mcdonnell attended Northwestern University, University Of Iowa.
What skills is Katie Mcdonnell known for?
Katie Mcdonnell has skills like Social Media Marketing, Social Media, Public Relations, Press Releases, Integrated Marketing, Blogging, Media Relations, Public Speaking, Strategic Communications, Volunteer Management, Marketing, Leadership.
Who are Katie Mcdonnell's colleagues?
Katie Mcdonnell's colleagues are Stephanie Gantz, Kate Hingtgen, Cara Viner.
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