Katie Mcdonnell Email & Phone Number

United States

Sunnyvale, Ca, Us

Remote, Us

Key responsibilities focus on the management and growth of ACT's corporate social media identities and identities of key leaders. This includes:• Creating engaging content and strategies that align to thought leadership efforts and increase engagement, reach, and brand awareness• Supporting senior leadership and advocate networks to expand social media presence and to engage with other key influencers • Managing the corporate social media content strategy and editorial calendar • Leading social listening efforts to effectively join conversations on social media, build relationships with key influencers, and respond to comments related to brand, advocacy, and thought leadership • Serving as company expert on all things related to social media, including and providing training for senior leadership, team members, and advocates• Growing organic audiences for social media (87K new followers on Facebook, Twitter, and Instagram between July 2018 and November 2020)Key Projects: • Lead the My Success campaign, a national campaign to increase awareness of support for underserved learners and their advocates, which has reached over 1.3 million users and earned 17 million impressions in the first three months

Remote, Us

Key responsibilities focused on the management and growth of ACT's corporate social media identities. This included:• Leading cross-functional teams to create social media content and strategies • Creating repeatable processes for social media metrics reporting • Creating and implementing overall content strategy for all ACT social media channels• Introducing new solutions to improve engagement opportunities (Click-to-tweet and Social Press Kit) • Leading social media trainings for team members and executive leadership • Growing followers by over 11,000Key Project: • Created project plan and corresponding change management plan to streamline the organization’s social media strategy to align to brand architecture

Remote, Us

Key responsibilities focused on creating and executing demand and lead generation campaigns that educate, inform, and facilitate sales and customer engagement within key target audiences. This included:• Establishing audience frameworks for content strategies and lead and demand marketing programs• Planning and creating digital content and marketing strategies to support product marketing, branding, and public relations team goals• Understanding and measuring performance metrics and goals for demand and lead generation

Remote, Us

Key responsibilities focused on the planning and execution of marketing and communication activities for ACT's first-generation platform for personalized web experiences. This included:• Defining, developing and managing marketing, outreach, and engagement programs (including paid and unpaid social media, PPC, email, content marketing and influencer marketing campaigns, and contests) • Testing concepts for new ways to acquire and engage users• Defining KPIs and measuring return on investments• Managing programs and relationships with external partners• Contributing to road map for development of phased social business activities in an agile environment• Engaging, listening, and interacting with key stakeholders and customers across ACT (including presenting at national conferences and workshops and training internal and external stakeholders)Key project:• Led project to work with YouTube influencer, Matthias, on an influencer marketing campaign. The campaign generated over 365,000 videos views and over 3,300 new users.

Remote, Us

Key responsibilities focused on managing, developing, and integrating the CEO’s social media persona and communications agendas. This included: • Planning and executing short-and long-term digital communications content, strategies, and campaigns, including ones for the ACT National Gala on College and Career Readiness and The ACT Foundation launch• Managing internal and external social media campaigns for the CEO• Analyzing social media metrics and digital agendas to produce weekly and monthly reports • Developing social media benchmarking and measurement process for internal and external social media campaigns and presences • Supporting company-wide social media training, adoption, and implementation• Meeting with the CEO one-on-one three times per week Key Project:• Getting the CEO into the LinkedIn Influencers Program. He published 20 articles as a part of the program before retiring. His first article accumulated nearly 200 comments.

Remote, Us

• Conducted exploratory research on the current social business landscape, including current social business models and patterns and trends among organizations with double bottom lines• Identified potential opportunities for interactive online initiatives to increase value and drive ACT's mission

Key responsibilities focus on offering consulting services for marketing, social media, andengagement programs and the operation of the LLC. This includes:• Creating and managing social media strategies and campaigns• Assisting in the production of podcasts• Writing blog posts • Creating engaging digital content

Iowa City, Ia, Us

Summer of the Arts is a nonprofit organization that works to encourage and facilitate collaborative efforts to create a summer filled with arts and cultural entertainment in the Iowa City Area.Member of Marketing, Hospitality, and Jazz Festival Committees

Evanston, Il, Us

Graded papers and projects for undergraduate and graduate courses in the Medill Schoolof Journalism, Media, Integrated Marketing Communications and the Kellogg School ofManagement. Courses spanned the full-time, part-time, and online tracks and included:• Managing Integration• Leading and Organizing Media Companies• Understanding Media & Content• Strategic Communications

Chicago Family Directions provides consistent, long-term literacy tutoring to Chicago Public School K-12 students in temporary living situations as well as students whose families live near the poverty line. The organization's goal is to prepare the students for college, careers and an adult life without homelessness.

Iowa City, Ia, Us

The mission of Summer of the Arts is to build community by bringing people together in the heart of Iowa City to experience, learn about, and enjoy free arts and cultural programs.Volunteer Promotions and Events Marketing Intern - Increased awareness of festivals and events by reaching out to other organizations to promote volunteerism; held on-site volunteer recruitment events at local businesses and organizations- Helped manage the Summer of the Arts website and volunteer database; created content for online volunteer application and general office paperwork (first aid and incident reports), developed and maintained online volunteer self-scheduling system, & updated volunteer position descriptions for each festival or program- Aided in the management and recruitment of over 400 volunteers who provided over 1,800 hours of help throughout the festival season; checked volunteers in for shifts, prepared instructional volunteer binders, & organized materials for volunteer positionsBusiness Operations Coordinator and Sand in the City™ InternSand in the City™ is a three-day, sand-sculpting competition fundraiser for Summer of the Arts. Admission and live entertainment are free, and proceeds from People’s Choice Voting and merchandise benefit Summer of the Arts.- Facilitated primary communications between event committee members, Summer of the Arts staff, 13 teams, and 12 architects for the 2011 Sand in the City™ event; arranged and guided meetings and “Hands in the Sand” trainings & prepared team information packets for the event- Mapped out sand plots for each team, researched sand vendors, & recruited local architects and artists to join and guide teams- Mentored new interns & transitioned new volunteer coordinator

Campus QUASH is a city-wide scavenger hunt and fundraiser for the Alzheimer’s Association.- Organized and attended community and campus recruitment events, presented information to sororities, fraternities, and other student organizations, & maintained social media accountsOther positions within the organization- Co-chair for the inaugural Alzheimer’s Association’s Campus QUASH in May 2009; aided other chairs, including operations, marketing, and recruitment, as needed & communicated directly with the Alzheimer’s Association’s East Central Iowa and Chicago chapters to plan the inaugural event- Founding member of the Hawkeyes Fighting Alzheimer’s student organization - Secretary for the Hawkeyes Fighting Alzheimer’s student organization

The 10,000 Hours Show (10K) is a year-round effort to engage young people in volunteer service that culminates in a celebration for which the only admission is 10 or more volunteer hours with local nonprofits.- Oversaw the creation of all marketing materials & created three promotional videos leading up to the concert - Planned and executed large picture marketing campaigns (including an artist announcement event)- Provided a process for departments to use to request materials- Ensured news releases were appropriate and well-written & handled policies regarding media contactOther experience within organization: - Media Relations Chair - Grassroots Squad Leader

M.S., Integrated Marketing Communications

B.A., English & Journalism And Mass Communication