Akash Kumar Email and Phone Number
At ICICI Bank, our commitment to digital innovation has reshaped the banking experience, with my leadership in developing a DIY digital journey for retirement planning resulting in a substantial increase in customer engagement. Spearheading the design of a customized WhatsApp Banking platform, our team achieved a significant milestone with 12 million customers adopting the service in just six months.My role as Chief Manager extends beyond project execution to strategic market analysis, where diligent research and competitive positioning have driven a 23% uplift in Family 360 Banking adoption. Our focus on customer-centric solutions and agile methodologies has not only enhanced the digital footprint of ICICI Bank but also underscored our dedication to transformative financial services.
Icici Bank
View- Website:
- icicibank.com
- Employees:
- 94588
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Chief ManagerIcici Bank Apr 2023 - PresentMumbai, Maharashtra, India1. Implemented DIY digital journey for Retirement planning for corpus creation & deployment > Increase in Cross-sell penetration by 130%2. Designed customized WhatsApp Banking for salaried customers basis cohort needs to increase customer engagement and cross-sell > Adoption by 12M customers in 6 months3. Wireframing of Internet Banking and Mobile screens for Retirement journey and customer Single View4. Conducted market research on consumer behavior and… Show more 1. Implemented DIY digital journey for Retirement planning for corpus creation & deployment > Increase in Cross-sell penetration by 130%2. Designed customized WhatsApp Banking for salaried customers basis cohort needs to increase customer engagement and cross-sell > Adoption by 12M customers in 6 months3. Wireframing of Internet Banking and Mobile screens for Retirement journey and customer Single View4. Conducted market research on consumer behavior and competitive analysis for product positioning. > 23% increase in Family 360 Banking adoption5. Designed and deployed a Sales-assistance Onboarding chatbot for the sales team to improve customer onboarding experience and create cross-sell opportunity > Improvement in NPS from 82 to 89 in 6 months6. Simplification of Salary Product Architecture to reduce process complexity and increase focus on quality accounts > Increase in quality accounts by 24% YoY 7. Campaign Management: Developed theme-based D2C campaigns to increase customer stickiness8. Engaging with multiple stakeholders like senior management, tech, marketing, legal and compliance teams for product design and roll-out Show less -
Product ManagerIcici Bank Sep 2021 - Apr 2023Mumbai, Maharashtra, India -
Manager - DigitalprojectsTata Steel May 2020 - Sep 2021Kolkata, West Bengal, India1. Design and implementation of Salesforce CRM – Sales & Marketing module > 65% reduction in Sales Cycle Time in 3 months 2. Implementation of Project Management Tool MS Project > Decreasing variance by 27% in order fulfillment3. Responsible for developing an Agile Project Management System & Process with the help of an external consultantAdditional Responsibility: Category Manager – New ProductsDeveloped Go-to-Market strategy for ChargeNest, and… Show more 1. Design and implementation of Salesforce CRM – Sales & Marketing module > 65% reduction in Sales Cycle Time in 3 months 2. Implementation of Project Management Tool MS Project > Decreasing variance by 27% in order fulfillment3. Responsible for developing an Agile Project Management System & Process with the help of an external consultantAdditional Responsibility: Category Manager – New ProductsDeveloped Go-to-Market strategy for ChargeNest, and successfully converted four key accounts Show less -
Management InternTata Steel Apr 2019 - May 2019Hyderabad Area, IndiaCollaborated with the customers and distributors to find issues in the current Order Generation and Fulfilment (OGNF) system and suggested changes in the material code structure. Deployed New Material Structure across various manufacturer partners and distributors of S&S Business. Reduced pending orders in OGNF by improving the existing flow of orders in TATA Pravesh Business. -
Marketing StrategistAic@36Inc Jul 2018 - Sep 2018Raipur, ChhattisgarhStrategized new product launch for a pan-India client of “NearFit Business Consulting” arm. Conducted market research, identified gap and suggested new and innovative marketing strategies -
Senior Business Development OfficerLarsen & Toubro Jul 2017 - Jun 2018Kolkata Area, IndiaTendering and Business Development of Kolkata ClusterWas responsible for successful project order booking in Kolkata Cluster, which includes West Bengal, Bihar, Jharkhand, Odisha, North East states and also Bangladesh, Nepal, Bhutan and Myanmar. Involved in Pre-tender analysis of 17 projects which included physical site investigation, risk management, competitor analysis, pre-tender costing, procurement strategy and tender document analysis. Maintaining a good relationship with existing… Show more Tendering and Business Development of Kolkata ClusterWas responsible for successful project order booking in Kolkata Cluster, which includes West Bengal, Bihar, Jharkhand, Odisha, North East states and also Bangladesh, Nepal, Bhutan and Myanmar. Involved in Pre-tender analysis of 17 projects which included physical site investigation, risk management, competitor analysis, pre-tender costing, procurement strategy and tender document analysis. Maintaining a good relationship with existing clients and develop bonds with new clients Show less -
Senior EngineerLarsen & Toubro Jul 2015 - Jun 2017Kolkata, West BengalSite In-charge of PC Yard at BBT Elevated Corridor Road ProjectResponsible for Planning and Coordinating casting and Pre-Stressing of PSC-I Girders for the BBT Elevated Corridor Road Project. Mentored two DETs and six supervisors at the site and headed a workforce in the tune of 150 labourers. Appreciated for Zero Incident (Safety) and Good Quality construction by our Client and Project Manager -
Summer InternMani Group, Kolkata May 2014 - Jun 2014Kolkata, West BengalCompleted Vocational Training for one month in “The 42, Chowringhee Residency Pvt. Ltd.”, which is a 63-floor building in Kolkata. “The 42” is the tallest building in Eastern region of India. Gained knowledge on various technical and operational aspects of construction in a high-rise building, ensuring the best quality and safety considering the constraints of funds and skilled manpower.
Akash Kumar Skills
Akash Kumar Education Details
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Business Administration And Management, General -
Civil Engineering -
Julien Day School, KalyaniIsc
Frequently Asked Questions about Akash Kumar
What company does Akash Kumar work for?
Akash Kumar works for Icici Bank
What is Akash Kumar's role at the current company?
Akash Kumar's current role is Chief Manager at ICICI Bank with expertise in Digital Banking.
What schools did Akash Kumar attend?
Akash Kumar attended Indian Institute Of Management Raipur, Jadavpur University, Julien Day School, Kalyani.
What skills is Akash Kumar known for?
Akash Kumar has skills like Career Management, R, Strategic Partnerships, Contract Management, Construction Management, Project Engineering, Autocad, Agile Project Management, Sales, Microsoft Powerpoint, Spreadsheets, Business Development.
Who are Akash Kumar's colleagues?
Akash Kumar's colleagues are Harish Kalidoss, Vikas Chavan, Priety Lata, Sanjay Shukla, Shani Dwivedi, Ankan Kashyap, Sanjeev Kumar.
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Akash Kumar
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Akash Kumar
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