• Collect and analyze large datasets using from Multiple sources regarding the customer use of all Digital Products of Bank and to identify trends, patterns, and opportunities for improving engagement.• Fraud check analysis- Deciding the logic to find Merchants doing fraud transaction only for getting cashbacks checked and blocking them. (Reduced cost burn by 30%)• Act as subject matter expert and quality auditor for metrics and reporting associates, ensuring accuracy and efficiency along with serving as a technical liaison between business and engineering teams, optimizing the performance of new data products.• Assisted in elevating the penetration of digital products from 20% to an impressive 53% in the Bengaluru Rural Regional Area within 1 year. This achievement was accomplished through a comprehensive analysis of patterns and trends, which enabled us to identify key areas ripe for improvement and strategic targeting.• Implemented automated checks and alert for data accuracy and completeness. Created checks in place with automated alert emails in case any of the data from all sources is missing or not updated.

• Conducted Exploratory Data Analysis, Data Cleansing and Data Transformation on diverse datasets.• Assisted in Creation of real time reporting and data visualization dashboards for internal stakeholders.• Develop and maintain interactive dashboards and reports using tools like Power BI and Tableau to visualize data and track key performance indicators (KPIs).• Enabled the marketing team to increase the conversion rate of targeted campaigns by 25% through customer segmentation and personalized offers.• Enabled the marketing team to increase the conversion rate of targeted campaigns by 25% through customer segmentation and personalized offers.