- Implemented self-checkout Kiosk ordering with user friendly interface that has highest ticket uplift in Latin America and Caribbean. - 2x Braze speaker on the importance of using data to make decisions for Lifecycle Marketing and achieving breakthrough results with a small team.

- Implemented e-commerce order for Pizza Hut Trinidad and Tobago; growing digital mix to the highest in Latin America and Caribbean for YUM Brands.- Implemented Lifecycle Marketing strategies that drove Sales, reduced churn, grew database and engaged users. KFC 🇹🇹 Welcome Journey was recognized as Best In Class for YUM Brands.- KFC completed a hat-trick for Best Digital Market for YUM Brands LA&C region.- Attained highest conversion rate for App, Web and Chat ordering globally for KFC Trinidad and Tobago.

Consultancy services for Digital and E-commerce.

🚀 Innovated Communications StrategiesSuccessfully developed and implemented an all-encompassing communications strategy catering to both B2B and B2C portfolios. Orchestrated the seamless integration of digital communication strategies, elevating brand visibility and market presence.📈 Drove Social Media GrowthAchieved an exceptional 200%+ growth across social media channels through a meticulously crafted content strategy. Resulted in heightened engagement, increased brand exposure, and a broader audience reach.📰 Elevated Brand RecognitionSecured over 200 impactful headlines across print, social, and broadcast media channels for TTCB and Red Force franchise, significantly amplifying brand awareness and solidifying market positioning.💻 Pioneered Digital TransformationRevolutionized Trinidad and Tobago cricket by spearheading the digital transformation through the successful rollout of a pioneering website and the innovative digital scoring app, CricHQ. This initiative catalyzed accessibility and engagement within the cricket community.

✔️ Implemented Robust Communication StrategiesDeveloped and executed comprehensive internal and external communication strategies aimed at enhancing information flow to stakeholders. Achieved significant improvements in disseminating key information and maintaining strong connections with stakeholders.✔️ Successfully Launched Integrated Website and IntranetLed the successful launch of a cutting-edge website featuring an intranet system, facilitating seamless communication among members and ensuring the secure circulation of sensitive information. This initiative significantly enhanced accessibility and confidentiality in information exchange.✔️ Executed Content Creation and Multimedia ProductionDrove the creation of impactful content, including press releases, website articles, and compelling video content for Corporate Social Responsibility (CSR) programs. These initiatives bolstered brand visibility and effectively communicated the company's commitment to social initiatives.

📰 Editorial Leadership & Content ManagementLed the production and editorial direction of the Trinidad and Tobago Newsday Sports section, orchestrating a team of 8 full-time and freelance reporters. Implemented a robust editorial strategy resulting in a significant upsurge of localized sports content.🌟 Enhanced Editorial Reach and ImpactChampioned the expansion of local sports coverage by overseeing a team of writers and implementing strategies that heightened the visibility and impact of the Sports section within the Trinidad and Tobago community.✍️ Engaging Sports ColumnistAuthored a compelling weekly sports column, consistently delivering engaging, insightful content to captivate and inform readers while solidifying the publication's position as a leading voice in sports journalism.

🌍 Comprehensive Cricket Event ReportingProvided comprehensive coverage of prominent cricket events within the Caribbean, including the ICC Cricket World Cup, Test Cricket, List A, and First-Class cricket matches. Delivered insightful analysis and real-time reporting on matches, teams, and players.📰 Versatile Reporter & ContributorDemonstrated versatility by reporting on diverse subjects, including Business, Politics, and Feature sections at the Newsday. Contributed engaging content across various segments, showcasing adaptability and a broad skill set in journalism.🎙️ Expertise in Sports JournalismShowcased a depth of knowledge and expertise in sports journalism, particularly in cricket, by offering in-depth insights and delivering compelling stories about the West Indies and Trinidad and Tobago cricket teams.