Kristina Hernandez Eddy Email & Phone Number

Florence Township, NJ, US

Florence Township, NJ, US

Mount Laurel, New Jersey, US

• As CEO of KR1STNA Media, I lead a consulting firm specializing in advanced marketing, sales strategies, and technology integration. My focus is on delivering measurable growth, enhancing engagement, and driving.
• Revenue Growth: Revamped CRM and sales processes, reducing the average deal cycle from 33.9 to 11.2 days and generating over $106K in new revenue within five months.
• Process Optimization: Improved workflows, achieving a 35% increase in efficiency for a B2B tech client and enhancing marketing efficiency by 30% via automation.
• Deal Volume Growth: Increased deal volume by 9.95% through lifecycle management and streamlined buyer journeys.
• Audience Engagement: Achieved a 300% increase in attendance for an entertainment client and doubled website traffic through targeted strategies.
• Market Expansion: Extended brand reach into new international markets and delivered tailored solutions to drive client success.

Hibbing, Minnesota, US

• As Director of Sales and Marketing at 24hr Bookkeeper, I’ve transformed our sales and marketing processes, integrating financial consulting with strategic marketing to deliver measurable business growth. By optimizing.
• HubSpot Optimization & Automation: Revamped 15+ automations and restructured lifecycle stages, lead statuses, and workflows, improving deal visibility and process efficiency.
• Increased Deal Volume: Achieved a 9.95% increase in total deals, adding 41 new closed deals since June for a total of 453 deals tracked in HubSpot.
• Accelerated Sales Cycles & Revenue Growth: Reduced the average deal cycle from 33.9 days to 11.2 days (a 67% improvement) while increasing average deal size by 22%, generating $106K in new revenue since June.
• Strategic Campaign Execution: Designed and launched a successful Buildertrend partnership campaign, driving lead generation through optimized landing pages, email sequences, and workflows.
• Sales Process Transformation: Implemented a comprehensive buyer’s journey and sales process that streamlined lead nurturing, reduced inefficiencies, and aligned team efforts toward common goals.Tools & Technologies:

Chelmsford, MA, US

• As the Quality Assurance Lead at Harte Hanks, I managed digital marketing product quality. My role involved team leadership, client consultation, process optimization, and the development of effective quality assurance.
• Oversee the quality assurance of digital marketing projects including email marketing for an array of Fortune 500 companies and large brands, including Bank of America, Lenovo, Cisco, SnapKitchen, and L’Oréal. Ensure.
• Execute technically focused project management, overseeing a team of 5-10+ employees. Conduct daily management tasks and ensure team cohesion and effectiveness.
• Perform testing and analysis on HTML/CSS, providing development recommendations and consulting services to clients.
• Performance Reviews & Data Analysis: Execute team performance reviews, handle team reporting, and analyze project data to assess & improve team efficiency.
• Communication & Process Management: Streamline internal & external communications and serve as the primary gatekeeper for Quality Assurance & Functional Team Proof assignments. Ensure clear & effective process.

Chelmsford, MA, US

• In my W2 role as Email Quality Assurance Specialist at Harte Hanks, serving Bank of America, I expanded my responsibilities beyond the scope of my previous contractor position, focusing on comprehensive quality.
• Enhanced Quality Assurance: Continued to execute high-level email quality assurance tasks, including HTML/CSS input, testing, and optimization using tools like Litmus, Email on Acid, MailChimp, and ExactTarget.
• Client-Team Communication: Played a crucial role in facilitating communication between Bank of America and internal teams at Harte Hanks, ensuring clear understanding and alignment of objectives.
• Cross-Functional Participation: Actively participated in processes beyond the traditional Quality Assurance scope, contributing to a range of tasks essential for the successful completion of projects.
• Collaborative Workflow Management: Coordinated with development teams to suggest HTML/CSS adjustments and ensured emails were fully functional and provided an optimal user experience on all devices.Key Contributions:
• Successfully maintained and enhanced the quality of email campaigns for Bank of America, ensuring adherence to high standards.

Chelmsford, MA, US

• As Quality Assurance Specialist at Harte Hanks, I specialized in overseeing the email quality assurance process for client, Bank of America. My role was critical in ensuring the flawless execution and delivery of email.
• HTML/CSS Implementation: Managed the input of HTML/CSS into systems for constructing emails, ensuring accuracy and consistency in email layouts and designs.
• Quality Assurance Process: Conducted thorough quality assurance checks on emails, focusing on meticulous attention to detail. This involved running various tests to confirm the integrity and responsiveness of emails.
• Utilization of Optimization Tools: Employed professional email optimization tools such as Litmus, Email on Acid, MailChimp, and ExactTarget to conduct rendering tests, guaranteeing that emails rendered correctly across.
• Functionality and User Experience Testing: Ensured that all emails functioned as intended and provided the desired user experience on diverse devices, including mobile and desktop platforms.
• Collaboration with Development Teams: Worked closely with development teams, providing insights and recommendations for HTML/CSS modifications to optimize email performance and design.Achievements:

Philadelphia, Pennsylvania, US

• In my tenure as Senior Manager Marketing Operations at Sidecar, I was entrusted with full ownership of the tech stack and marketing automation function, including pivotal tools like Salesforce Marketing Cloud Account.
• Marketing Audit and Process Optimization: Conducted comprehensive audits of marketing tactics, automation rules, and segmentation lists, leading to significant process improvements and enhanced marketing efficiency.
• Technical Platform Management: Expertly managed various platforms including WordPress, Pantheon, PathFactory, Pardot, Salesforce, and SalesLoft, overseeing campaign creation, tracking, and analysis.
• Cross-Departmental Collaboration: Spearheaded collaboration meetings and trainings, particularly in Salesforce best practices, enhancing tool utilization and fostering a culture of continuous learning.
• Data Integration and Reporting: Integrated data into Tableau to develop reporting processes, yielding clear insights into marketing and sales funnels, and improving lead scoring and conversion methods.
• Strategic Marketing Alignment: Worked closely with leadership teams to align marketing strategies with overarching business objectives, communicating big ideas and conceptualizing strategic marketing goals.

Remote, US

• I spearheaded influencer marketing for client, Metricool, focusing on enhancing the platform’s visibility and user engagement in the competitive U.S. market.Responsibilities included:
• Developed and implemented influencer marketing strategies to amplify Metricool’s brand presence.
• Engaged with influencers and business leaders for collaborative content creation, including writing articles and providing target audience presentations.
• Hosted live online events, showcasing Metricool’s capabilities to digital marketing professionals and potential users.
• Provided expert consultation on U.S. market strategies, tailoring Metricool’s approach to regional trends and preferences.
• Managed quality assurance and proofing for Metricool’s marketing communications and platform updates.Achievements:

• In my role as Director of Sales & Marketing for A Fork On The Road podcast, client of KR1STNA Media LLC, I played a pivotal role in enhancing the podcast’s market presence, reaching over 311k+ listeners and over 14M+.
• Innovative Advertising Platform Development: Created a robust digital advertising platform, transforming the podcast’s approach to attracting advertisers & diversifying revenue streams.
• Strategic Networking: Conducted travels, initiating and strengthening business relationships to expand the podcast’s influence & operational scope.
• High-Profile Collaborations: Worked closely with Emmy award-winning comedian Mark DeCarlo & his wife, Yeni Alvarez, a Disney princess voiceover actress, amplifying the podcast’s appeal through their esteemed reputations.
• Influencer Initiatives: Utilized network to promote podcast & enhance audience engagement.
• Sales Strategy & Training: Developed & delivered comprehensive sales training and tools, empowering team to effectively market & sell the advertising platform.

Philadelphia, PA, US

• At Station Avenue Productions, I played a critical role in connecting marketing and sales leaders with top-tier entertainment talent, creating memorable and impactful events. Our offerings include comprehensive.
• Sales and Marketing Leadership: Spearheaded sales and marketing efforts to promote our high-profile event services, driving growth and market presence.
• Email Marketing System Management: Designed and executed targeted email marketing campaigns using MailChimp, enhancing client outreach and engagement.
• CRM Administration and Development: Managed and developed Salesforce CRM, optimizing client relationship management and sales tracking.
• Lead Generation and Sales Execution: Developed and implemented lead generation strategies, successfully executing sales for event planning, production, and management services.
• Event Planning and Management Assistance: Actively assisted in the planning, production, and management of events, ensuring seamless execution and high client satisfaction.

• In my role at Del Val Media, I specialized in sales and account management, representing a diverse portfolio of publications and digital media platforms. This included South Jersey Magazine, Suburban Life Magazine.
• Strategic Sales Management: Drove advertising sales, developing and nurturing client relationships across various industries to secure advertising space in our esteemed publications.
• Account Management Expertise: Managed and expanded client accounts, providing tailored advertising solutions to meet diverse needs and objectives.
• Market Analysis and Client Insights: Conducted thorough market analysis to offer informed advertising recommendations, ensuring optimal placement and impact.
• Cross-Publication Advertising Coordination: Collaborated across multiple magazine titles and digital platforms, offering clients comprehensive and integrated advertising options.
• Client Relationship Building: Established and maintained strong relationships with new and existing clients, ensuring satisfaction and long-term partnerships.

Ambler, Pennsylvania, US

• Short Term Project Assistance - Contractor Role:
• Develop and implement a marketing plan to include print, digital, and social media advertising, accompanied by a method of tracking and reporting.
• Work closely with internal and external teams related to marketing materials and campaigns
• Create, manage and implement all media and marketing campaigns
• Maintain internal and external communication databases
• Write and distribute communications with internal and external teams

o Administration and development of Salesforce instance.o Recruitment of Salesforce Developer.o Executed Marketing to Sales automation in Salesforce, HubSpot, MailChimp.o Developed sales, marketing, and technology related strategies. o Increased email marketing results over the course of three months (opens by 256.36% and clicks by 133.96%).

Short Term Consulting & Training - Freelance Contractor Role: Assisted in media production efforts and team training.

Working at travAlliancemedia, Kristina Hernandez planned media for renowned clients, such as: Disney, Princess Cruises, United Airlines, Mexico Tourism Board, among other big names. The sales team and the clients depended on the knowledge and expertise in media Kristina would use to develop content strategy and tactical approaches for media buys. With a.

US

Beachwood, OH, US

Moved from NJ to PR after dealing with a back injury from a car accident.

Business Administration, Management And Operations

Certification, Aml Best Practices For The Life Insurance Industry, 2Nd Edition

Certification, Annuity Essentials And Finra Rule 2330

License, Insurance

International Business And Marketing Management

Accelerated Spanish, Psychology, Mathematics