Kristina Hernandez Eddy

Kristina Hernandez Eddy Email and Phone Number

Sales And Marketing Specialist @ KR1STNA Media
Florence Township, NJ, US
Kristina Hernandez Eddy's Location
Florence, New Jersey, United States, United States
Kristina Hernandez Eddy's Contact Details

Kristina Hernandez Eddy personal email

Kristina Hernandez Eddy phone numbers

About Kristina Hernandez Eddy

Extending a comprehensive array of services tailored to diverse business needs and specializing in media and marketing including platform strategies for Salesforce, Pardot, and HubSpot, I optimize marketing-to-sales processes, aligning teams in different areas and streaming communication. My strengths span across CRM/MAP tools, campaign optimization, data and reporting, email outreach, web strategies, sales funnels, social media campaigns, and the formulation and execution of global strategies across many channels. Additionally, I host signature events, strengthen teams through targeted exercises, and provide top-tier marketing services, positioned as a pivotal partner for businesses aiming for advancement and innovation.My journey in marketing operations over two decades has granted me deep expertise in tools like Pardot and HubSpot, alongside a robust track record in media management and creative strategy development. Over the course of my career, I've had the privilege of collaborating with industry giants and many other organizations including Hard Rock International, Mexico Tourism Board, Princess Cruises, MSC, Ford, Wunderman Thompson, Quartile, Harte Hanks, Archer Travel Group, Bank of America, Lenovo, Cisco, Sony, Volkswagen, Accusoft, CIBTvisas, Hilton, Wynn Las Vegas, Bank of Oklahoma, Sidecar, and L'Oréal, focusing on elevating email marketing standards and championing data-driven growth strategies.At my core, I believe in the power of data, continuous innovation, and refining customer experiences to empower both my dedicated teams and our valued clients. Navigating the multifaceted worlds of multiple contemporary marketing and sales departments and their operations, I take pride in fostering synergy among cross-functional teams and orchestrating collaborations with external partners. My commitment is further showcased in LinkedIn recommendations, content creation, innovative product launches, and the meticulous monitoring of our strategic milestones.

Kristina Hernandez Eddy's Current Company Details
KR1STNA Media

Kr1Stna Media

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Sales And Marketing Specialist
Florence Township, NJ, US
Website:
kr1stna.com
Employees:
6
Kristina Hernandez Eddy Work Experience Details
  • Kr1Stna Media
    Sales And Marketing Specialist
    Kr1Stna Media
    Florence Township, Nj, Us
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  • Mercadien
    Marketing Technology Specialist
    Mercadien
    Florence Township, Nj, Us
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  • Kr1Stna Media
    Chief Executive Officer, Marketing And Sales Consultant
    Kr1Stna Media Mar 2018 - Present
    Mount Laurel, New Jersey, Us
    As CEO of KR1STNA Media, I lead a consulting firm specializing in advanced marketing, sales strategies, and technology integration. My focus is on delivering measurable growth, enhancing engagement, and driving innovation across dynamic industries.Key Responsibilities & Achievements: • Revenue Growth: Revamped CRM and sales processes, reducing the average deal cycle from 33.9 to 11.2 days and generating over $106K in new revenue within five months. • Process Optimization: Improved workflows, achieving a 35% increase in efficiency for a B2B tech client and enhancing marketing efficiency by 30% via automation. • Deal Volume Growth: Increased deal volume by 9.95% through lifecycle management and streamlined buyer journeys. • Audience Engagement: Achieved a 300% increase in attendance for an entertainment client and doubled website traffic through targeted strategies. • Market Expansion: Extended brand reach into new international markets and delivered tailored solutions to drive client success. • Event Leadership: Organized 50+ industry events, generating leads and expanding market influence. • Data-Driven Insights: Leveraged analytics to optimize campaign performance, improve decision-making, and enhance ROI.By integrating technology, strategy, and execution, I’ve built KR1STNA Media into a trusted partner for businesses seeking scalable systems, sustainable growth, and impactful results.
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  • 24Hr Bookkeeper
    Director Sales & Marketing
    24Hr Bookkeeper Jun 2024 - Present
    Hibbing, Minnesota, Us
    As Director of Sales and Marketing at 24hr Bookkeeper, I’ve transformed our sales and marketing processes, integrating financial consulting with strategic marketing to deliver measurable business growth. By optimizing HubSpot usage, streamlining customer journeys, and implementing scalable automation, I’ve driven tangible results that support revenue expansion.Key Achievements: • HubSpot Optimization & Automation: Revamped 15+ automations and restructured lifecycle stages, lead statuses, and workflows, improving deal visibility and process efficiency. • Increased Deal Volume: Achieved a 9.95% increase in total deals, adding 41 new closed deals since June for a total of 453 deals tracked in HubSpot. • Accelerated Sales Cycles & Revenue Growth: Reduced the average deal cycle from 33.9 days to 11.2 days (a 67% improvement) while increasing average deal size by 22%, generating $106K in new revenue since June. • Strategic Campaign Execution: Designed and launched a successful Buildertrend partnership campaign, driving lead generation through optimized landing pages, email sequences, and workflows. • Sales Process Transformation: Implemented a comprehensive buyer’s journey and sales process that streamlined lead nurturing, reduced inefficiencies, and aligned team efforts toward common goals.Tools & Technologies: • HubSpot CRM: Overhauled the CRM to unlock its full potential, managing workflows, automations, and reporting to support scalable sales processes. • MarTech Integration: Leveraged marketing and sales technology to align teams, improve productivity, and deliver consistent results across channels.In this role, I combine strategic vision with tactical execution, connecting technology, sales processes, and financial consulting to drive sustained growth. My work has contributed to significant improvements in efficiency, deal volume, and revenue generation, establishing a solid foundation for continued success.
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  • Harte Hanks
    Quality Assurance Lead, Digital Delivery
    Harte Hanks Mar 2018 - Feb 2023
    Chelmsford, Ma, Us
    As the Quality Assurance Lead at Harte Hanks, I managed digital marketing product quality. My role involved team leadership, client consultation, process optimization, and the development of effective quality assurance strategies. Responsibilities:• Oversee the quality assurance of digital marketing projects including email marketing for an array of Fortune 500 companies and large brands, including Bank of America, Lenovo, Cisco, SnapKitchen, and L’Oréal. Ensure the highest standards are met for all digital content.• Execute technically focused project management, overseeing a team of 5-10+ employees. Conduct daily management tasks and ensure team cohesion and effectiveness.• Perform testing and analysis on HTML/CSS, providing development recommendations and consulting services to clients.• Performance Reviews & Data Analysis: Execute team performance reviews, handle team reporting, and analyze project data to assess & improve team efficiency.• Communication & Process Management: Streamline internal & external communications and serve as the primary gatekeeper for Quality Assurance & Functional Team Proof assignments. Ensure clear & effective process management.• Recruitment & Training: Assist in the hiring process for QA Specialists and conduct live training sessions for clients and colleagues, focusing on Quality Assurance best practices & procedures.• Remote Work & Process Development: Efficiently work remotely with minimal supervision, contributing to internal & external process development.• Tool Development & Optimization: Ensure the development, updating, and optimization of custom tools to aid the team in work processes & procedures.• Standard Operating Procedures (SOPs): Create comprehensive SOPs, workflows, documentation, and video training to standardize & improve work processes.• Host regular team meetings to review both short-term & long-term progress on marketing campaigns, ensuring alignment with goals & targets.
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  • Harte Hanks
    Quality Assurance Specialist, Digital Delivery
    Harte Hanks May 2017 - Mar 2018
    Chelmsford, Ma, Us
    In my W2 role as Email Quality Assurance Specialist at Harte Hanks, serving Bank of America, I expanded my responsibilities beyond the scope of my previous contractor position, focusing on comprehensive quality assurance and effective communication between the client and internal teams.Expanded Responsibilities: • Enhanced Quality Assurance: Continued to execute high-level email quality assurance tasks, including HTML/CSS input, testing, and optimization using tools like Litmus, Email on Acid, MailChimp, and ExactTarget. • Client-Team Communication: Played a crucial role in facilitating communication between Bank of America and internal teams at Harte Hanks, ensuring clear understanding and alignment of objectives. • Cross-Functional Participation: Actively participated in processes beyond the traditional Quality Assurance scope, contributing to a range of tasks essential for the successful completion of projects. • Collaborative Workflow Management: Coordinated with development teams to suggest HTML/CSS adjustments and ensured emails were fully functional and provided an optimal user experience on all devices.Key Contributions: • Successfully maintained and enhanced the quality of email campaigns for Bank of America, ensuring adherence to high standards. • Improved inter-team communication and project coordination, leading to more efficient project executions and timely deliveries. • Demonstrated flexibility and adaptability by engaging in various project phases, contributing to the overall success of the team.
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  • Harte Hanks
    Quality Assurance Specialist, Digital Delivery
    Harte Hanks Nov 2016 - May 2017
    Chelmsford, Ma, Us
    As Quality Assurance Specialist at Harte Hanks, I specialized in overseeing the email quality assurance process for client, Bank of America. My role was critical in ensuring the flawless execution and delivery of email campaigns.Key Responsibilities:• HTML/CSS Implementation: Managed the input of HTML/CSS into systems for constructing emails, ensuring accuracy and consistency in email layouts and designs.• Quality Assurance Process: Conducted thorough quality assurance checks on emails, focusing on meticulous attention to detail. This involved running various tests to confirm the integrity and responsiveness of emails. • Utilization of Optimization Tools: Employed professional email optimization tools such as Litmus, Email on Acid, MailChimp, and ExactTarget to conduct rendering tests, guaranteeing that emails rendered correctly across different email clients.• Functionality and User Experience Testing: Ensured that all emails functioned as intended and provided the desired user experience on diverse devices, including mobile and desktop platforms. • Collaboration with Development Teams: Worked closely with development teams, providing insights and recommendations for HTML/CSS modifications to optimize email performance and design.Achievements:• Established and maintained high standards of email quality, contributing to the successful execution of Bank of America’s email campaigns.• Enhanced the overall user experience of emails, leading to better engagement and customer satisfaction.• Facilitated smooth collaboration between quality assurance and development teams, ensuring efficient workflow and timely campaign launches.
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  • Sidecar
    Senior Manager Marketing Operations
    Sidecar Aug 2021 - Jan 2022
    Philadelphia, Pennsylvania, Us
    In my tenure as Senior Manager Marketing Operations at Sidecar, I was entrusted with full ownership of the tech stack and marketing automation function, including pivotal tools like Salesforce Marketing Cloud Account Engagement (Pardot). My role was a blend of technical acumen and strategic management, focusing on critical objectives such as Top-Line Revenue Growth and Customer Acquisition.Key Responsibilities and Achievements:• Marketing Audit and Process Optimization: Conducted comprehensive audits of marketing tactics, automation rules, and segmentation lists, leading to significant process improvements and enhanced marketing efficiency.• Technical Platform Management: Expertly managed various platforms including WordPress, Pantheon, PathFactory, Pardot, Salesforce, and SalesLoft, overseeing campaign creation, tracking, and analysis.• Cross-Departmental Collaboration: Spearheaded collaboration meetings and trainings, particularly in Salesforce best practices, enhancing tool utilization and fostering a culture of continuous learning.• Data Integration and Reporting: Integrated data into Tableau to develop reporting processes, yielding clear insights into marketing and sales funnels, and improving lead scoring and conversion methods.• Strategic Marketing Alignment: Worked closely with leadership teams to align marketing strategies with overarching business objectives, communicating big ideas and conceptualizing strategic marketing goals.• Impact on Customer Journey and Lead Management: Initiatives led to a streamlined customer journey and refined lead management processes, positively influencing key KPIs and enabling data-driven decision-making for business growth.My role at Sidecar was marked by the harmonious integration of technical skills, strategic insight, and leadership, driving process and technology enhancements to capitalize on business opportunities and drive growth.
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  • Metricool
    Director Of Marketing - Us/Ca
    Metricool Dec 2020 - Apr 2021
    Remote, Us
    I spearheaded influencer marketing for client, Metricool, focusing on enhancing the platform’s visibility and user engagement in the competitive U.S. market.Responsibilities included:• Developed and implemented influencer marketing strategies to amplify Metricool’s brand presence.• Engaged with influencers and business leaders for collaborative content creation, including writing articles and providing target audience presentations.• Hosted live online events, showcasing Metricool’s capabilities to digital marketing professionals and potential users.• Provided expert consultation on U.S. market strategies, tailoring Metricool’s approach to regional trends and preferences.• Managed quality assurance and proofing for Metricool’s marketing communications and platform updates.Achievements:• Significantly expanded Metricool’s user base, contributing to its global presence with over 600,000 users across 120 countries.• Enhanced user acquisition and market position in the U.S., with focused efforts on social media managers, marketing agencies, and SMB marketing leaders.• Fostered strong relationships with influencers and industry leaders, elevating Metricool’s reputation as a versatile marketing tool.Collaboration and Teamwork:• Worked alongside an international team of 22+ professionals from 5 countries, synergizing diverse skills for effective marketing outcomes.Engagement and Content Creation:• Actively wrote articles and engaged in presentations with collaborators, demonstrating Metricool’s features and benefits to live online audiences.Explore Metricool:For a deeper insight into how Metricool can transform your digital marketing efforts, visit https://mtr.cool/tqlamkUse the coupon code “kr1stna” for a 30-day free premium trial and experience the platform’s advanced features.
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  • A Fork On The Road
    Director Of Sales And Marketing
    A Fork On The Road Oct 2015 - Mar 2018
    In my role as Director of Sales & Marketing for A Fork On The Road podcast, client of KR1STNA Media LLC, I played a pivotal role in enhancing the podcast’s market presence, reaching over 311k+ listeners and over 14M+ readers internationally through innovative strategies and high-profile collaborations. The podcast was on platforms like Huffington Post, iTunes, and SoundCloud.Key Responsibilities & Achievements:• Innovative Advertising Platform Development: Created a robust digital advertising platform, transforming the podcast’s approach to attracting advertisers & diversifying revenue streams.• Strategic Networking: Conducted travels, initiating and strengthening business relationships to expand the podcast’s influence & operational scope.• High-Profile Collaborations: Worked closely with Emmy award-winning comedian Mark DeCarlo & his wife, Yeni Alvarez, a Disney princess voiceover actress, amplifying the podcast’s appeal through their esteemed reputations.• Influencer Initiatives: Utilized network to promote podcast & enhance audience engagement.• Sales Strategy & Training: Developed & delivered comprehensive sales training and tools, empowering team to effectively market & sell the advertising platform.• Event Hosting & Promotion: Orchestrated podcast’s participation in high-profile events & travel destinations, significantly boosting brand visibility & audience engagement.• Comprehensive Marketing & Sales Management: Managed full-cycle marketing & sales for events, media plans/buys, web creation, email, and campaign development, contributing to success.The audience, 50/50 male/female, predominantly affluent frequent travelers, enjoyed live-audience comedy, on-location broadcasts, and engaging audio commercials. We built strong relationships in the travel, food/beverage, & events/entertainment sectors, leading to partnerships & featured content.For opportunities in episodes, events, or collaborations, contact: info@kr1stna.com
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  • Station Avenue Productions
    Sales And Marketing Manager
    Station Avenue Productions Jun 2015 - Mar 2018
    Philadelphia , Pa, Us
    At Station Avenue Productions, I played a critical role in connecting marketing and sales leaders with top-tier entertainment talent, creating memorable and impactful events. Our offerings include comprehensive international event solutions, featuring expert event planning, management, and a roster of celebrity hosts, comedians, and music artists.Key Responsibilities:• Sales and Marketing Leadership: Spearheaded sales and marketing efforts to promote our high-profile event services, driving growth and market presence.• Email Marketing System Management: Designed and executed targeted email marketing campaigns using MailChimp, enhancing client outreach and engagement.• CRM Administration and Development: Managed and developed Salesforce CRM, optimizing client relationship management and sales tracking.• Lead Generation and Sales Execution: Developed and implemented lead generation strategies, successfully executing sales for event planning, production, and management services.• Event Planning and Management Assistance: Actively assisted in the planning, production, and management of events, ensuring seamless execution and high client satisfaction.• Social Media Strategy Development: Created and executed social media strategies, effectively promoting our services and enhancing our digital footprint.My role at Station Avenue Productions encompassed a dynamic mix of sales, marketing, and event management, contributing to the creation of unforgettable events through strategic planning and execution.For assistance with your next event, please reach out at info@kr1stna.com or call 856-266-7329.
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  • Del Val Media
    Advertising Sales Account Executive
    Del Val Media Sep 2016 - Nov 2016
    In my role at Del Val Media, I specialized in sales and account management, representing a diverse portfolio of publications and digital media platforms. This included South Jersey Magazine, Suburban Life Magazine, Suburban Family Magazine, Philadelphia Life Magazine, South Jersey Biz Magazine, Philly Biz Magazine, House and Home Magazines, The Art of Living Well Magazines, SouthJersey.com, and Buzzfire Digital Media.Key Responsibilities: • Strategic Sales Management: Drove advertising sales, developing and nurturing client relationships across various industries to secure advertising space in our esteemed publications. • Account Management Expertise: Managed and expanded client accounts, providing tailored advertising solutions to meet diverse needs and objectives. • Market Analysis and Client Insights: Conducted thorough market analysis to offer informed advertising recommendations, ensuring optimal placement and impact. • Cross-Publication Advertising Coordination: Collaborated across multiple magazine titles and digital platforms, offering clients comprehensive and integrated advertising options. • Client Relationship Building: Established and maintained strong relationships with new and existing clients, ensuring satisfaction and long-term partnerships. • Digital Media Advertising: Expanded client reach through digital media solutions, including SouthJersey.com and Buzzfire Digital Media, enhancing their market presence and audience engagement.This role at Del Val Media allowed me to leverage my expertise in advertising sales and account management, contributing significantly to the growth and success of our diverse range of publications and digital media platforms.
  • Pulsecx
    Media Marketing Manager
    Pulsecx Apr 2016 - May 2016
    Ambler, Pennsylvania, Us
    Short Term Project Assistance - Contractor Role:• Develop and implement a marketing plan to include print, digital, and social media advertising, accompanied by a method of tracking and reporting.• Work closely with internal and external teams related to marketing materials and campaigns• Create, manage and implement all media and marketing campaigns• Maintain internal and external communication databases• Write and distribute communications with internal and external teams• Develop new partnerships and maintaining strong industry relationships• Oversee and manage marketing endeavors• Develop and implement all marketing and advertising projects• Social Media o Develop, implement, and promote social media posts o Enhance social media outlets and opportunities to maintain communication and build fan base o Track and analyze website and social media performance
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  • Compudata Inc.
    Salesforce Administrator; Sales And Marketing Manager, Email Marketing Operations
    Compudata Inc. Dec 2014 - Oct 2015
    o Administration and development of Salesforce instance.o Recruitment of Salesforce Developer.o Executed Marketing to Sales automation in Salesforce, HubSpot, MailChimp.o Developed sales, marketing, and technology related strategies. o Increased email marketing results over the course of three months (opens by 256.36% and clicks by 133.96%).
  • Travalliancemedia
    Digital Media Consultant
    Travalliancemedia Nov 2014 - Jan 2015
    Short Term Consulting & Training - Freelance Contractor Role: Assisted in media production efforts and team training.
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  • Travalliancemedia
    Sales And Marketing Administrator; Digital Media Advertising Manager
    Travalliancemedia Apr 2013 - Nov 2014
    Working at travAlliancemedia, Kristina Hernandez planned media for renowned clients, such as: Disney, Princess Cruises, United Airlines, Mexico Tourism Board, among other big names. The sales team and the clients depended on the knowledge and expertise in media Kristina would use to develop content strategy and tactical approaches for media buys. With a strategic mind and excellent presentation skills, Kristina understands detail oriented deliverables and media KPIs, offering a wonderful ability in building on creative ideas and developing strong, long-lasting relationships with clients. o Managed digital media for TravelPulse and web products of international travel news and media advertising company, travAlliancemediao Covered media planning, scheduling, and buy consultations, ad trafficking (DFA, DART, Atlas, etc.), report creation and analysis for Fortune500 client campaigns, HTML coding.o Organized deliverables and information in system tools (i.e., CRM, CMS, SharePoint, Salesforce, and OpenX). o Coordinated print and digital media for Agent@Home and Vacation Agent Magazines. o Oversaw projects including live and digital events, content copywriting, administration, task delegation, research, database and platform technical support. o Created documents and sales collateral, proposals and agreements, presentations and marketing tools, and analyzed detailed reports. o Served as support for clients, sales, and other cross functional departments. Raised retention/growth rates with existing client base. o Responsible for effectively guiding projects, ensuring efficiency and timely completion.o Received recognition from company's president for managing communications, materials, and internal/external processes for the 2013 Luxury Expo, which, at the time, was the most successful virtual event that the company had launched.
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  • Source One Financial
    Sales And Marketing Specialist
    Source One Financial Jan 2013 - Apr 2013
    Us
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  • Fast Track Vega Baja
    Sales And Marketing Specialist
    Fast Track Vega Baja Jan 2012 - Dec 2012
  • Ddr Corp.
    Sales And Marketing Specialist
    Ddr Corp. Jun 2010 - Feb 2012
    Beachwood, Oh, Us
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  • The Customer Service Experts
    Sales And Marketing Specialist
    The Customer Service Experts Jun 2010 - Feb 2012
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  • North American Title Company Sugar Land
    Relocation
    North American Title Company Sugar Land Mar 2010 - Jun 2010
    Moved from NJ to PR after dealing with a back injury from a car accident.
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  • North American Title Company Sugar Land
    Sales And Marketing Transaction Coordinator
    North American Title Company Sugar Land Mar 2009 - Mar 2010
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  • Abstractors A Go
    Sales And Marketing, Production Manager
    Abstractors A Go Dec 2007 - Mar 2009

Kristina Hernandez Eddy Skills

Social Media Marketing Event Management Marketing Advertising Email Marketing Marketing Strategy Management Lead Generation Sales Online Advertising Crm Online Marketing Media Planning Digital Media Customer Service Leadership Social Media Digital Marketing Copywriting Event Planning Tourism Salesforce.com Business Development Strategy Account Management Public Relations Seo Marketing Communications Sales Management Hospitality Trade Shows New Business Development Microsoft Office Strategic Planning Integrated Marketing Social Networking Brand Development Customer Engagement Publishing Content Management Business Process Improvement Print Employee Engagement Events Coordination Media Production Sales Presentations Marketing Automation Html Managed Print Services Quality Assurance Microsoft Excel

Kristina Hernandez Eddy Education Details

  • Rowan College At Burlington County
    Rowan College At Burlington County
    Management And Operations
  • Kaplan Financial Education
    Kaplan Financial Education
    2Nd Edition
  • Kaplan Financial Education
    Kaplan Financial Education
    Annuity Essentials And Finra Rule 2330
  • Xcel Solutions
    Xcel Solutions
    Insurance
  • Icpr Junior College-Arecibo
    Icpr Junior College-Arecibo
    International Business And Marketing Management
  • Lenape High School
    Lenape High School
    Mathematics

Frequently Asked Questions about Kristina Hernandez Eddy

What company does Kristina Hernandez Eddy work for?

Kristina Hernandez Eddy works for Kr1stna Media

What is Kristina Hernandez Eddy's role at the current company?

Kristina Hernandez Eddy's current role is Sales And Marketing Specialist.

What is Kristina Hernandez Eddy's email address?

Kristina Hernandez Eddy's email address is kr****@****ail.com

What is Kristina Hernandez Eddy's direct phone number?

Kristina Hernandez Eddy's direct phone number is +185626*****

What schools did Kristina Hernandez Eddy attend?

Kristina Hernandez Eddy attended Rowan College At Burlington County, Kaplan Financial Education, Kaplan Financial Education, Xcel Solutions, Icpr Junior College-Arecibo, Lenape High School.

What are some of Kristina Hernandez Eddy's interests?

Kristina Hernandez Eddy has interest in Art Creation, Dance, Mentoring And Coaching Individuals, Digital Photography, Health, Children, Music Creation, Education, Environment, Digital And Physical.

What skills is Kristina Hernandez Eddy known for?

Kristina Hernandez Eddy has skills like Social Media Marketing, Event Management, Marketing, Advertising, Email Marketing, Marketing Strategy, Management, Lead Generation, Sales, Online Advertising, Crm, Online Marketing.

Who are Kristina Hernandez Eddy's colleagues?

Kristina Hernandez Eddy's colleagues are Ernesto Ojeda, Lindsay Mason, John Kenneth Roque, Cassaundra P.

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