Founding Team
CurrentTjufoo was launched early 2022 with an ambitious goal: build a consumer brands powerhouse in Indonesia. We didn’t just want to build new brands; we wanted to empower smaller SME brands and elevate Indonesia’s consumer market.Our portfolio includes high-potential local brands we acquire and new brands we build ground up. As a strategic step forward, in Q3 '24, we merged with Sinbad to enhance our supply chain and offline distribution capabilities - a critical piece to reaching every consumer across Indonesia. I led the acquisition of all our brands and the merger with Sinbad—efforts that have been pivotal to our growth and expanding market presence.Today, as Horizon, we generate $4M+ monthly revenues, are EBITDA positive and better prepared to "bring the best brands to every consumer in Indonesia".As a founding team member and leader at Tjufoo/Horizon, I am responsible for company strategy (organic and inorganic growth), fundraising, and operational goals. - Brands (representative list): Granova, Dapur Cokelat, ACMIC, Russell Taylors- Capabilities: Product development, Branding, Marketing, Distribution [Offline - ~14K GT stores & 300+ MT stores across Indonesia, Online - all major platforms Shopee, Toko, Blibli, Lazada, Grab, Gojek, Astro etc.], End-to-End Supply Chain & Logistics
