Nicolas Krafft Email & Phone Number

Paris, FR

Kinetic is a Strategy and Organisational consulting group with a consistent track record in delivering market place results. Our real world expertise and tailored approach are stand-outs in the industry and deliver sustainable competitive advantage to our clients. We partner with industry leading multi-nationals, SMEs and associations / NGOs. With them, we.

Paris Et Périphérie

Consulting projects in the cosmetics industry: start-up advisory, international expansion, marketing & sales transformation.

Région De New York City, États-Unis

Defined the on-& offline business model for the international roll-out of Pulp Riot (digital native, social hair color brand):1. Setup of a lean organisation in 'start-up' working mode. 2. Analysis and replication of the success factors of a digital native brand in a corporate environment.3. Multi-channel distribution (e-commerce, beauty stores.

Greater New York City Area

1. Transformed the global business model of Matrix (#2 professional hair brand in the US; present in over 40 countries, incl. India, Indonesia, UAE, UK, Italy, Nordics, Russia, Nordics) resulting in significant profitability gains (EBIT X5 between 2014 and 2018).2. Defined a new road-to-market for Biolage to become a separate, natural pure player brand.3..

Paris

1. Steered the brand portfolio and go-to-market strategy for the professional division in Eastern Europe | Russia | Ukraine | Turkey | Israel (4 strategic brands / 14 countries). 2 Aligned pricing with Western Europe (- 20%) and secured above average profitability / double digit growth through strong volume growth (+40%), increased commercial productivity.

Bucarest, Roumanie

Lead the transformation of the business unit during the financial crises and return to growth within a few months (+3% in 2010, +8% in 2011. Market - 6%).- Concentration of means on hair color the most profitable, 'crisis proof' category. - Modernization of management & performance management. Upskilling of sales & marketing teams.

Riga, Lettonie

Managed the professional division and its P&L through the 2009 crisis (GDP-15%)- Implemented new credit policy and negotiated credit recovery plans with key customers. - Secured best talents.

Région De Paris, France

1. Launched first international professional brand designed to reach the largest number of beauty salons in Asia (16'000 POS in China and ASEAN). 22. Re-worked the product platform to match local price and performance expectations | Implemented star products strategy.

Germany

Düsseldorf, Rhénanie Du Nord-Westphalie, Allemagne

Montréal, Québec, Canada

Digital Business Leadership Programm

General Management Programm

Master, Finance And Accounting