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High-energy, creative professional with enthusiasm for securing media coverage, and strong experience in public relations, advertising, media, and marketing. Known as a "go-getter" with contagious optimism and strategic vision, a strong writer and public spokesperson, and a collaborative "multi-tasker" of high-tempo creative projects.Known for being able to connect with reporters. Worked effectively with B2B brands, CEOs, startups, and established global tech innovators. Comfortable in both agency and in-house worlds, managing both up and down. Accomplished writer with an ear for the important, I strive to translate the technical and nerdy into the vernacular. More than eager to share my learnings, resources and coaching to help others get up to speed.Specialties: Media Relations, Media Outreach, Corporate Communication, Social Media, Social Networking, Twitter, Social Media Training, Press Releases, Crisis Communications.
Self-Employed
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Self-EmployedNew York, Ny, Us
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DirectorStanton May 2018 - Jul 2023New York, Ny, UsDevelop and execute media strategies and corporate communications programs for clients in the financial services, legal services, professional services, telecommunications, and technology sectors. Set objectives, assigned tasks and projects for PR teams of various sizes, lead client accounts from zero North America media presence to 3-4 media placements per monthI've had the pleasure of building strong editorial relationships with financial media, encompassing private equity, M&A, alternative debt, consulting, capital markets, healthcare, small business investment, technology, infrastructure, personal finance investing, restructuring and real estate topics. -
Account ManagerAllison+Partners Jun 2017 - Jan 2018San Francisco, Ca, UsDaily strategic client counsel, account management, media outreach, building and executing on communications strategies for various clients in MarTech, IT Services, Cryptography, FinTech industries, among others. Media strategy included executive thought leadership, byline writing and submission.Selected Client Work: • HCL Technologies: Secured first-ever Wall Street Journal placement. Managed team of 6, advised client on various strategies for multiple business units, executives all around the world• Deloitte Digital: Focused on trade show media outreach. Secured interviews with multiple outlets, focused on AdTech.• PKWare: Secured interviews with Associated Press, TechTarget for CEO. -
Senior Public Relations Account ExecutiveMercury Marketing Communications Apr 2015 - Apr 2017Stamford, Ct, UsResponsible for day-to-day writing, account management, media outreach, for various B2B clients. Strategic client counsel, executive visibility, and editing of highly technical white papers for broad audiences. Focus on niche trade verticals.Selected Client Work: • International Standards, Testing & Certification client: Wrote white papers and case studies on international standards for various business units. Advised on overall PR strategy.• Architectural Glass client: Penned trade publication articles highlighting various eco-friendly and interior design architectural projects. Secured one-on-one interviews with major DIY Home Improvement books.• LED Lighting Client: Secured bylined articles for CEO, interviews with notable lighting trade publications. -
Vice President Media RelationsEmanate Pr 2014 - 2014New York, Ny, UsProactive top-tier media outreach in support of account teams across a broad range of consumer and B2B clients. Strategic client counsel, executive visibility, and creative planning for nationwide rollout campaigns. Major focus on top 250 media outlets, securing interviews, backgrounders, and future placements for insurance, consumer electronics, and financial services clients. -
Public Relations ManagerSchott North America Sep 2009 - Jun 2013Mainz, DeIn my time at SCHOTT, I managed all external PR, executive/internal communications, and social media coverage for North American region of 1,500 employees. Arranged and managed all news/media events, liaised between media and staff, managed simultaneous projects, and rolled out non-traditional campaigns to maximize media coverage. Wrote talking points, executive speeches, and online content. Produced and distributed all press materials. Notable accomplishments included landing a CNN feature profile on jobs, press conference with Governor Richardson (D - NM) and continuous thought leadership exposure on HuffingtonPost.com. In addition to establishing and expanding the Social Media program in the US, I lead two RFP search committees seeking new PR agency support. -
Account SupervisorSpector And Associates Dec 2006 - Sep 2009New York, Ny, UsQuickly promoted from Intern to Account Executive, developing and executing effective non-traditional marketing and PR campaigns and managing day-to-day communications and account management for Social Computing Internet start-up client. Collaborated with client's Marketing Director, CTO, and CEO. Created proposals for pitching and landing new clients. Networked on behalf of clients and agency. Activated partnerships, promotions, and social initiatives. Strong relationships with journalists resulted in client and product mentions in New York Times, Wall Street Journal, Fortune, Forbes, TechCrunch, Scobleizer and PR 2.0.Developed and coordinated Internship program for undergraduate students. -
ServerOutback Steakhouse 1998 - 2008Tampa, Fl, UsEarned "Employee of the Month" numerous times. Recognized for individual record-high sales achievement, from $1K to $1.9K+ per night. Consistently won nightly contests for the highest sales and the greatest quantity of selected products sold. -
TeacherEvanjelicke Lyceum Aug 2000 - Jul 2001Daily classroom management of more than 40 High School students in Bratislava, Slovakia; including lesson planning, test development and administration, homework assessment, and discipline, while also teaching ESL to college and adult learners during the evenings.
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Employment AssistantWalt Disney World May 1996 - Dec 1997Lake Buena Vista, Florida, UsExpedited thousands of applicants through the hiring process for Fortune 100 company Created, implemented, and managed streamlined process for increased efficiency in Benefits Briefing Counseled and scheduled applicants for interviews (in person and via phone)
Matthew Kraft Skills
Matthew Kraft Education Details
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Mit Sloan School Of ManagementArtificial Intelligence: Implications For Business Strategy -
San José State UniversityEnglish -
University Of IowaEnglish
Frequently Asked Questions about Matthew Kraft
What company does Matthew Kraft work for?
Matthew Kraft works for Self-Employed
What is Matthew Kraft's role at the current company?
Matthew Kraft's current role is Experienced PR Agency Account Director & Communications Leader | Seeking AI and Public Relations roles.
What is Matthew Kraft's email address?
Matthew Kraft's email address is mk****@****prm.com
What is Matthew Kraft's direct phone number?
Matthew Kraft's direct phone number is (270)-821*****
What schools did Matthew Kraft attend?
Matthew Kraft attended Mit Sloan School Of Management, San José State University, University Of Iowa.
What are some of Matthew Kraft's interests?
Matthew Kraft has interest in Leadership, Writing, B2c, Social Media, Pitching, Reading, B2b, Press Events, See 5, Creative Storytelling.
What skills is Matthew Kraft known for?
Matthew Kraft has skills like Press Releases, Social Media, Media Relations, Corporate Communications, Public Relations, Social Media Marketing, Social Networking, Internal Communications, Media Outreach, Marketing, Advertising, Publicity.
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