Jonathan Kraft Email & Phone Number

Cleveland, Oh, Us

Cleveland, Oh, Us

Dearborn, Michigan, Us

Collaborated with Nestlé Coffee Partners Solutions Lab’s brand marketing team to plan seasonal campaigns with insights that provided a comprehensive view of customer behavior.Managed digital marketing performance and eCommerce revenue measurement and forecasting strategies, reporting initiatives and ROI attribution analysis. Led monthly, quarterly and yearly analysis of business performance using multiple data sources such as eCommerce sales, email marketing, social, paid media and SEO. Measured $66M in incremental sales attributed to instituting best practices for tracking marketing performance, A/B testing, customer journey mapping, data visualization and end-to-end UX enhancement testing.Facilitated web analytics and data reporting migration to Google Analytics 4 and launched UX/UI digital experience analytics capabilities for future ROI measurement.

Vevey, Ch

Gathered and analyzed social media metrics, web analytics, sales data and organic search insights across Nestlé’s portfolio of brands. Presented quantitative and qualitative analysis of how consumers perceive Nestlé’s products, marketplace trends, behavioral shifts, competitive analysis and product innovation insights. Partnered with Nestlé global team to lead the US market activation of social listening technology and developed the business process for leveraging social insights to inform company strategy and daily operations. Saved nearly $1M in annual licensing costs. Enhanced analytics reporting by developing custom dashboards featuring social media performance data for the social media team, brand managers and executive management. Oversaw data science co-op program between the Nestlé analytics team and interns from universities throughout the US.

Vevey, Ch

Identified opportunities to shape marketing campaign strategy, reposition Nestlé’s portfolioand innovate new products based on insights from social media and other data sources.Managed the budgeting, strategic planning, comprehensive buildout and employee training of social listening technology to help the business gain deeper consumer insights through real-time and in-depth analysis of our portfolio and competitors.Automated performance tracking of brands and decreased data extraction time by 75%.

Vevey, Ch

Led pilot of Nestlé’s in-house advertising agency to reduce marketing costs by nearly $10M, streamline creative production workflows and increase the speed in which ad content was flighted on digital channels.Collaborated with team to produce a variety of video and photo digital marketing content to increase brand awareness across social media platforms.

Vevey, Ch

Worked with Nestlé USA team to analyze social media data and trends across Nestlé’s portfolio of brands. Provided strategic analysis, insights and recommendations to increase consumer engagement on social media channels.Supervised analytics research co-op with the University of Michigan Ross Executive MBA program.

Solon, Ohio, Us

Worked with company president and sales team to build comprehensive sales and marketing campaigns across all digital channels through strategic market analysis, media planning, e-mail marketing, blogging, video production, social media development, retargeting and PPC advertising.Launched new eCommerce website utilizing strong content marketing to personalize our brand’s message and generate more traffic, leads and sales.

Columbus, Ohio, Us

Worked with the marketing department to develop the Thirty-One brand through multimedia marketing. Coordinated, produced, filmed and directed live events to help individuals connect with Thirty-One's brand and company mission.

Managed and produced daily promotions for WXCW and WINK TV. Coordinated and produced television advertisements for station clients from project initiation to the end of post-production.

New York, Ny, Us

Produced, wrote, filmed and edited online how-to-videos for About.com. Worked with producer and editors to manage the copywriting, production and post-production of projects.

Produced newscasts, developed story ideas with reporters, interviewed sources and wrote stories for daily newscasts.