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My passion is creating branding and marketing strategies that make a difference for the community and organizations alike. This passion has led to unique and successful experiences over 20 years of driving revenue as an entrepreneur and marketing leader.Key Skills and Competencies: • Strategic marketing & branding• Content marketing• Inbound Marketing & lead generation• Marketing project management• Online and digital media marketing• Event and tradeshow marketing & procurement• Marketing automation• Graphic design• Website architect and coding • National presenter/speaker• Vendor/channel partnership management & programs• CRM administrator• Copywriting and editing • Analytics & metrics• Proven leadership with a strong desire to continually learn• Collaborative leader of people
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Founder And CeoCast InfluenceArvada, Co, Us -
Founder & CeoCast Influence Jun 2017 - PresentDenver, Co, UsAn award-winning and INC. Magazine Power Partner fully remote marketing and public relations agency. I founded the agency to support early to mid stage startups and entrepreneurs in every aspect of marketing, PR, and business strategy. It has grown to also include support of enterprise and high level executives. I have served as interim CMO, PR executive, marketing advisor, or project manager for a variety of companies in addition to our agency supporting. Some recent work includes Arcade1Up, OnDeck, PrizePicks, Doist, Cheetah, escapex, Live Planet, VideoCoin, Houbi, Canoe Intelligent Data Solutions, phase change and many more.-Strategic communications planning and campaigns.-Consulting management of all aspects of marketing - From loyalty and customer support to promotions and campaign planning. -Strategic planning and project management.-Branding and messaging.-Digital Marketing (Content Marketing, Inbound Marketing, Email Marketing, Social Media).-Website Development and SEO.-Public Relations (PR).-Digital Advertising (Google AdWords, PPC, Social Media, Text, Message Bots).It is traditional and non-traditional marketing, digital marketing, PR with a focus on solving consumer/customer problems for clients in order to create audience and subscribers that TRUST them. We go a step further by providing C Level marketing consulting that funnels through all communications and initiatives. -
Founder And Personal Trainer/Wellness CoachAspire 2 More Fitness Sep 2009 - PresentA dedicated personal trainer with over a decade of experience,driven by a lifelong passion for wellness and fitness. Growing up, Justin was immersed in a wide range of sports, including wrestling, football, and baseball, which instilled in him a deep understanding of athletic performance and training.An accomplished athlete, Justin has competed in physique competitions,completed over 50 running races ranging from 5Ks to half marathons, andearned a black belt in Tang Soo Do martial arts. His diverse athletic pursuitsextend to activities like surfing, snowboarding, trail running, skateboarding,and road biking. Outside of fitness, he also enjoys playing guitar.Justin holds multiple certifications from the National Academy of SportsMedicine (NASM), including Certified Personal Trainer (CPT), PerformanceEnhancement Specialist, and Corrective Exercise Specialist. His approachto personal training is unique and customized to each client, drawing on his extensive background and experience across multiple disciplines to help individuals achieve their fitness goals. -
Vp Of MarketingAjubeo Feb 2016 - Apr 2017Boulder, Co, UsDirector of all Marketing Operations and Efforts to expand Ajubeo's portfolio of business and strategic partnerships.Director of all marketing efforts and initiatives for Ajubeo to create value while building an audience, increasing engagement, and supporting acquisition of new business.Developed target market and persona, resulting in the highest rate of inbound lead generation in the history of the company (12x previous rate).Established a marketing process in coordination with the sales team.Developed, designed, and created all content programs (white papers, case studies, blog, press releases and PR, webinars, video series, and events).In tandem with the VP of Sales and the sales team, built a multi-million dollar pipeline that proved pivotal in the sale and acquisition of Ajubeo.Developed programs with vendor channel partners including HPE, Veeam, Zerto, VMware, and more.As an SEO expert, established targeted keyword sets with top ranking scores in many areas. -
Director Of Marketing And SalesBross Group Jan 2013 - Feb 2016Denver (Lakewood), Co, UsResponsible for marketing and branding strategy. Bross Group saw an annual increase in revenue of 35% with 70% year over year. Successfully managed and directed a growing sales and marketing team.Successfully implemented Go-To-Market segmented penetration strategy to give Bross Group a national presence in the non-profit association market.Created and implemented budgets for all marketing functions.Created all content strategy campaigns.Social media development and expansion utilizing a robust webinar program to drive acquisition. Expertise in event marketing and creating or coordinating exhibits. Created and implemented the Acceleration Summit and Essential Executive events. Experienced presenter on various technology subjects such as analytics, cloud, marketing, and business processes. Implemented search marketing strategies including SEO and Google AdWords.Designed, implemented, and executed communication strategy for the Bross Group acquisition of New York based FusionHiTek. -
Senior Marketing Advisor For Simposium 2014Society For Information Management Jun 2013 - Jan 2015Mount Laurel, New Jersey, UsDevelopment of the branding and messaging for the national conference.Creating a creative and effective video theme for the event.Increasing overall awareness using creative and innovative Marketing efforts and technologies.Engaging the community both locally and nationally to attend the conference. Helping in the development of the collateral and theme. -
Vice President Of SponsorshipColorado Ama Jul 2013 - Mar 2014Responsible for:Developing sponsorship packages and pricing for the AMA Chapter.Influential ideas to increase sponsor engagement in events.Managing a committee that produces new ways to reach out to the community.Strategic direction of sponsorship for all events, website, and collateral.
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Vice President Of VolunteersColorado Ama Mar 2012 - Jul 2013Management of volunteer efforts for the Colorado American Marketing Association. Established a base of 20+ volunteers in various committee's that did not have a volunteer base previously. Created and currently managing volunteer of the month/year programs.
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Marketing DirectorBolder Staffing, Inc. May 2011 - Jan 2013Broomfield, Co, Us• Responsible for sales and brand awareness for both divisions of BSI & BP2 using new technologies while combining with traditional marketing methods.• Assists in the creative development of the brand using adobe tools. This includes the concept for the 20th Anniversary branding.• Successful in organizing, promoting, and developing events that create interaction with company mediums and lead generation. • Created full marketing communication strategy for BSI & BP2 for 2012. Set bench marks and tracking procedures.• Expert in social media branding and creating interaction across twitter, facebook, hootsuite, LinkedIn, google+, and other mediums.• Development of the company blog and press releases in line with company goals of content for target audience.• Continually participating in the implementation of updates to the website in order to increase SEO and interaction with its pages.• Have brought proven results in sales by producing one of the company’s largest clients. • Expert in new technologies. Attend as a member of many groups that showcase new technologies that help companies grow and produce higher marketing results. -
Marketing And Sales ManagerCampbell Lodging Oct 2007 - May 2008Henderson, Nv, Us• Produced an increase of 20% to 30% in revenue from previous year by helping the development of a new pricing strategy.• Maintained a minimum of 20% of all Hotel Sales.• In charge of all group and corporate accounts for Red Roof Inn and Suites.• Helped in all areas of operations including conducting meetings with staff, maintenance issues, room service audits, and training staff.• Developed a direct response campaign with shuttle drivers to increase room occupants by 5%.• 25% increase in web traffic directly related to PPC Google Adword campaigns and SEO strategy.• Trained 2 other sales managers on the use of PPC campaigns. -
Co-Founder: Cmo, Sales, And OperationsVan Bibber Exotic Cars Jul 2004 - Oct 2007• Developed entire branding and marketing strategy supporting $2 million in sales (logo, website, PPC, SEO, SEM, blogging, advertising, and PR).• In charge of all decisions including purchasing, sales, pricing, gross margins, budgets, and strategic direction.• Drove new visitors to website with conversion being click to web page.• An average margin of 20% gross profit from pricing and buying strategies.• Appeared in a 3 minute segment on ‘Gotta Have it TV’ as an expert for the Ferrari 360 (Link: http://www.youtube.com/watch?v=x-LQTQRUwOE).
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Produce, Garden Center, And Floral ManagerCub Foods May 1996 - Dec 2003Us• Continually promoted to higher levels of responsibility over 7 years.• Trained as many as 40 people over 7 years with many being promoted.• Took a department that ranked in the bottom two in the division to the 2nd ranked in gross margin.• Surpassed budgeted goal of gross margin of 24% monthly.• Operated the highest grossing garden center in the company.• Reduced shrink levels by 10% by instituting ordering budget and tracking logs.
Justin Kraft Skills
Justin Kraft Education Details
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Metropolitan State University Of DenverMarketing
Frequently Asked Questions about Justin Kraft
What company does Justin Kraft work for?
Justin Kraft works for Cast Influence
What is Justin Kraft's role at the current company?
Justin Kraft's current role is Founder and CEO.
What is Justin Kraft's email address?
Justin Kraft's email address is kr****@****ail.com
What is Justin Kraft's direct phone number?
Justin Kraft's direct phone number is +130394*****
What schools did Justin Kraft attend?
Justin Kraft attended Metropolitan State University Of Denver.
What are some of Justin Kraft's interests?
Justin Kraft has interest in Children, Education, Environment, Poverty Alleviation, Science And Technology, Disaster And Humanitarian Relief, Human Rights, Animal Welfare, Arts And Culture, Health.
What skills is Justin Kraft known for?
Justin Kraft has skills like Social Media Marketing, Marketing Communications, Seo, Marketing Strategy, Social Media, Marketing, Event Management, Market Planning, Online Marketing, Sales Management, Google Adwords, Sales.
Who are Justin Kraft's colleagues?
Justin Kraft's colleagues are Moataz Abdelaziz.
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