Kraig Koelsch Email & Phone Number

Orlando, Florida

Orlando, Florida

Served as Product Owner for sustainment of all company sites including clubwyndham.com, wyndhamdestinations.com and wyndhamnation.com.Assisted with driving digital product strategy, design enhancements, development oversight and content creation.Oversaw bi-weekly website releases utilizing Agile and Scrum methodologies.Led content development initiatives for clubwyndham.com (including site redesign) driving traffic to key revenue touchpoints. Worked closely with internal partners to build and write product requirements.Identified, assessed and developed business cases for new opportunities by gathering, tracking, and sharing customer/team feedback on products.Conducted research to assess customer needs and identify market opportunities.

Altamonte Springs, Fl

Developed comprehensive website content strategy increasing traffic and exceeding revenue goals.Led marketing efforts for thetvshield.com and thedisplayshield.com.Conceptualized and implemented print and online trade show strategies. Served as product manager for new interactive product selector tool, optimizing purchase workflow.Worked with third-party agency to ensure site optimization and page rankings.Recommended, wrote and implemented press releases, blogs and paid campaigns.Updated company social media platforms including targeted sponsored ads/posts. Created email campaigns, converting leads and retaining current customer base.

Orlando, Florida Area

Managed team of four full-time direct reports.Conceptualized and delivered marketing plan, marketing execution plan and marketing budget.Implemented new digital marketing strategy for SEO, PPC and email marketing.Led content creation efforts for new company blog and social media channels.Worked to streamline marketing and client service departments, sharing learnings to improve communication.Developed and implemented company event calendar, working closely with senior management.

Fairfax, Va/Orlando, Fl Metro Area

Established content calendar, managed all social media channels and developed expansive content, social media and SEO strategy for BetterLoanChoice.com and MyMatchToday.com.Grew all properties by aggressively cultivating an organic audience with attention to direct interaction with site visitors, increasing customer satisfaction and driving leads.Launched sponsored and paid content campaigns across multiple social media networks.Managed a team of freelance contractors, contributing hundreds of blogs, web design elements and SEO recommendations.Worked with senior management to drive keyword and PPC (pay-per-click) ranking, driving both revenue and traffic for all sites.

Winter Park, Fl

Developed expansive digital and social media strategies emphasizing SEO impact.Coordinated daily social media updates across multiple platforms and launched monthly paid social media campaigns on LinkedIn and Twitter.Wrote tri-monthly blog updates for Highwinds blog and grew blog traffic by over 100% in first yearCultivated sales leads via blog, social media and email marketing.Streamlined online lead generation process and wrote company manual documenting the process.Served as project manager for Highwinds support portal redesign and launch.Conceptualized, implemented and wrote monthly employee and company milestones newsletter and quarterly company newsletter.Created marketing collateral used for trade shows and sales presentations.

Greater Chicago Area

Conceptualized, built and managed editorial team staff, including full-time direct reports (editors, project manager, web developer/designer and third-party contractors).Created robust and compelling content plans and calendars for Sears.com, Kmart.com, shopyourway.com and other Sears properties.Supported Sears and Kmart merchants by writing, editing and publishing thousands of website product descriptions.Daily editing of articles, projects, maintenance tips, buying guides and e-mail news content.Daily/weekly updating of front page website content including Sears/Kmart communities and shopyourway.com.Developed digital strategy to curate editorial content, including SEO best practices.Acquired multiple third-party content including editorial and video assets.Established tone and voice for editorial content across multiple Sears brands. Monitored current/new industry trends and worked closely with merchandising and social media teams to maximize content exposure.

Lake Mary, Fl

Supervised a staff of 10+ video ingest and metadata implementation technicians.Led team responsible for ingesting and tagging over 40K sports video/photo assets into a proprietary digital asset management application (XOS Vault).Project Manager for SEC (Southeastern Conference) download store.Served as liaison between the company and ESPN/FOX/CBS for game tape retrieval.Acquired game feeds for SEC football and basketball games, used feeds to create monetizeable assets.Managed Big 12 FTP site and coordinated content with Winnercomm for delivery to ESPNU.

Sanford, Fl

Note: NeuLion acquired JumpTV Sports in 2008. XOS Technologies (XOS Network) was acquired by JumpTV in 2007.Managed a team of 12 customer support representatives handling 150+ official university websites, 217 ethnic IPTV channels and NHL.tv.Reduced customer complaints, churn and negative comments by over 50% and worked closely with clients to implement beneficial fan incentives.Served as day-to-day contact for content relationship with ESPN, gaining access to exclusive game content.Successfully placed ESPNU content widget on over 75 XOS/JumpTV partner websites.Created partnership whereas XOS/JumpTV was granted direct access to ESPN scoreboard tool.Assisted ESPN stat crew in acquiring FTP feeds from partner websites for football and basketball, streamlining processes.Managed relationships (video) with Google, YouTube and (mobile) GoTV and Digital Orchid.Served as principle product manager for community handling concept, build, QA and launch of new partner community and social media sites.Launched blog for partner communication to centralize problems, concerns and suggestions.

Columbus, Ohio Area

Daily updates of front page content, including page build, QA and publishing.Programmed front/news homepages with breaking and current news and video updates as needed.Served as Netscape Video Project Manager - Grew page views and ad revenue by 50%+.Implemented Video Hub Page from definition stage to production on Netscape .Organized, edited and assembled monthly Netscape/CompuServe newsletters to millions of web users.

Charlotte, North Carolina Area

Daily production of news and other related content for website.Responsible for training and managing 10+ producers to update site during off hours.Developed successful interactive content.Work closely on a daily basis with News Director, producers and managers, exploring new content opportunities to improve site experience.

Charlotte, North Carolina Area

Daily production of sports, news, classifieds and video content.Managed daily responsibilities for two associate full-time web producers. Wrote and edited columns for daily/weekly/monthly production. Maintained NASCAR national package for Cox Interactive Media Network. Built successful message board and interactive communities for local and national NASCAR fans. Edited www.lowesmotorspeedway.com for content and posted post-race clips. Coordinated efforts and meetings between GoCarolinas.com and Charlotte Motor Speedway. Assisted with the production of JPSports.com (Jefferson Pilot Sports) including site updates. Posted game highlights and interview clips for both ACC and SEC content.