Kraig Robson Email & Phone Number

Greenville, South Carolina, United States

Houston, Texas Area

Founded IsoDynamic in 1997 and led organization in developing and producing Web applications, e-Learning courses, and management of the Moodle LMS for clients such as Sprint, Oracle, Aon Insurance, InsureOne, Edelman Public Relations Worldwide, McCann-Erickson WorldGroup, Kellogg’s, Cook County, and the Maryland Library Partnership. Development work for bigchalk.com on three virtual Field Trips for Colonial Williamsburg, Smithsonian Folkways, and the Bronx Zoo played an important role in their receipt of the Codie award as the “Best Educational Website for Kids.”Developed e-learning and Web applications for healthcare industry, including formulary tracking and reporting for Abbott Laboratories, physician directed Web applications for over 30 major drugs, and e-learning courses on depression and autism funded via the National Institute of Mental Health. In conjunction with Dr. Brian Gage of Washington University, jointly developed Warfarindosing.Org, the most widely used pharmacogenomic dosing service in the world.Currently partnered with Dr. Rafael Samper of the University of Texas Medical Branch and submitted Small Business Innovation Research Grant application to National Institute of Health for Dementia SWATCH application. Dementia SWATCH is a technology system designed to deliver training, assessment, and collaboration for everyone involved in the care of persons with dementia - healthcare professionals, caregivers, and care receivers.Created and launched The Affinity at www.TheAffinityGame.com, an online adventure game designed to help kids make a friend in the real world. Targeted to young people who face social challenges, including those on the autism spectrum. Managed and collaborated with diverse teams of professionals for 20 years, including clients, subject matter experts, instructional designers, programmers, graphic designers, artists, project managers, and business developers.

• General manager responsible for 7 brands including Gravy Train, Gaines Burgers, and Special Cuts, 12 person multi-functional team, $130 Million sales. • Responsible for all marketing planning and execution, advertising evaluation and approval, market research, sales, finance, supply chain, R&D. • Recommended and implemented 3 year Gravy Train/Lassie tie-in. Redesigned Lassie packaging, statistically significant improvement vs. previous, 1st major Gravy Train promotion in 4 years. • Delivered variable profit $1.5 Million above plan, $900 Thousand above prior year

Bs, Mathematical And Computational Sciences

Studied mathematical and computational sciences, which included computer science, mathematics, statistics, and operations research..

Mba, Business, Marketing, Finance

MBA, Specialization in Marketing, Concentration in Finance.