With the explosion of smart phones into the market over the last few years, more users are using smart phones and the new content and services available to them in the form of mobile applications. These smart phones are no longer only used by the younger generation but their reach has spread out to a wide customer base. These mobile apps provide a unique opportunity to reach out to your customers and keep them focused on your content and services.Our experience in serving the liquor industry gives us the edge to understand the needs of the consumer as well as the store owner. We provide a platform through which we can help store owners launch their app and help them manage their app seamlessly without the need for any technical know-how. Specifically, Mr. Springer's responsibilities as Executive Vice President in both Critical Telephone Applications, Inc., and Bottlecapps are:-Execute the business plan and P&L objectives to grow both revenue and profitability.-Lead, manage, and hold the leadership team accountable.-Integrate all major functions of the business and ensure everyone is moving in the same direction.-Implement new technologies and processes.-Identify problems and resolve issues effectively.-Operate swiftly in a fast paced environment-Develop core processes and values alignment with consistency.-Verify and support a high level of effective communication throughout the organization.-Staffs each operational area with highly qualified personnel.-Works closely with legal counsel for all contracting and licensing requirements.-Heavily involved in the Intellectual Property documentation, copyrighting, and trademarking of company assets.-Assures that all branding and identity programs are consistent with the business plan.-Also acts as Executive Corporate Secretary.

IT Solutions leader for small to medium sized businesses, providing affordable and value-driven solutions such as web site development, microsite development, e-commerce platforms, SEO/SCO optimization, branding, marketing strategies, and funding strategies and placement.Defined and implemented KPIs throughout company departments.

Founded in 2009, Editability Solutions develops solutions, in either a product or service based format, using variable data technology, printing technologies, and online web solutions.Editability Solutions unique combination of customization, affordability and quality produced Edibooks--a complete line of completely customizable and affordable press-printed books launched in 2011.

Finalized the integration of 5 merged printing companies and 1 commercial mailing division. Oversaw daily financial and production operations; developed and fostered business relationships, strategies, partnerships; leveraged print operations with existing staff and equipment; Commercial Printing, Design Services, Mailing, and New Media/Social Media Services. Defined and implemented KPIs throughout company departments.

Responsible for daily financial and production operations; developed and fostered business relationships, strategies, partnerships; leveraged print operations with existing staff and equipment; positioned company for future sale. Defined and implemented KPIs throughout company departments.

Joined as a healthcare technology consultant eventually becoming Senior Account Executive and Practice Leader. Was responsible for one of the company's top clients. Led project teams for Y2K and HIPAA implementations for client at all (130+) of its hospitals across the United States. Worked extensively with client's legal department to develop core practices and procedures for all of its facilities in the U.S..Defined and implemented KPIs throughout client's 130+ facilities; facilitated and implemented business process redesigns in affected hospitals.

Rose to title of Administrative Director of Information Systems and Communication Services, Baylor Health Care System, 1991-1998. Reporting to the CFO and CEO of the facility, I was hired to develop and implement a new I/S and Communication Services department for the hospital. Subsequent work resulted in patient accounting, medical records, laboratory, radiology, central supply, order-entry, payroll, email and decision support systems being deployed and implemented throughout the hospital. Was involved in the physical transformation from a small hospital in Grapevine to what is now Baylor Regional Medical Center at Grapevine--one of Baylor Health Care's brightest gems.