Allison Kramer Email & Phone Number

Creative Thinker:•Recommended new channel opportunity in mobile commerce for a leading retail pharmacy company. Conducted market research with 2,000 consumers. Identified consumer personas and prioritized mobile application features. Resulted in recommending a new product (mobile application) and illustrating a projected revenue case of $30 M via a two-year channel strategy.•Conducted competitive analysis for a leading outdoor retailer in order to define the value of a new online consumer experience. Based on analyses, identified a multi-channel commerce opportunity for the client which resulted in projected revenue of $28 M.Leadership and Cross-Functional Teamwork:•Led and managed the operations, customer service, e-Commerce, and retail teams of a leading apparel company to drive consensus on new multi-channel consumer experience features. Resulted in presenting to the client’s executive team a solution roadmap and requirement strategy. •Led an international team to define the e-Commerce transaction processes for a new online marketplace for one of the largest international relaters.•Spearheaded an international cross-functional team to execute on the communication strategy for a new digital marketing platform for a leading premium drink manufacturer. Resulted in training 30 global creative agencies on the tool.Results Oriented and Self-Starter: •Gained buy-in from CEO to lead the first undergraduate-recruiting program to hire analysts. Resulted in a 125% increase in analysts.•Co-Created Out@Infy, an LGBT affinity group.•Led 35 women across the firm in an initiative to analyze Infosys’ recruiting, development, networking, and retention policies.Specialties: Omni-channel commerce strategy, eCommerce feature strategy and development, collaborative technologies such as corporate intranets, and digital marketing.

Listed skills include Strategy, Competitive Analysis, Cross Functional Team Leadership, Market Research, and 22 others.