• Leading brand and marketing strategy as Fractional Executive for this tech/EHR (Electronic Health Records) startup dedicated to simplifying health information for families.• Establishing brand identity across messaging and content development for all marketing channels: website, social media, blog, email, newsletter, events and influencer engagement.• Defining Key Performance Indicator (KPI) framework for marketing and product.• Partnering with cross-functional teams to build Marketing Tech stack to support future scalability.

Oversight of results driven marketing team for a specialized streaming video on demand service, a subsidiary of Sony known as Great American Pure Flix. Responsibilities encompassed Content, Paid Media and Organic Social, as well as managing marketing operations and creative assets. Directly reporting to the Chief Marketing Officer.• Spearheaded the development of all new marketing campaigns and dissemination of wider strategy and positioning intelligence across internal and external stakeholders, ensuring alignment throughout disparate silos and divisions. Collaborated across publicity/PR, creative, research, engineering, tech, legal, operations, customer service, and content.• Marketing Content – Responsible for the strategy and creation of brand focused high-quality content, including paid media, social, email, blog, website and in app. Leveraged digital analytics and traditional research to drive impact employing AB testing, focus groups, audience segmentation, and platform user data.• Paid Media – Managed multi million dollar media budgets, lead brand implementation and measurement across all buys: Direct, Programmatic, Social, Search. Oversight of relationships with external agencies as well as media and platform partners such as Meta, Google, YouTube, Microsoft, Twitter, and TikTok.• Social – Lead creative content team focused on building community around Great American Pure Flix’s brands and releases, owning the tone, voice, cadence, and strategy with an emphasis on FB, IG, YouTube, Twitter, and TikTok. Collaborated cross-functionally with paid media, operations, and creative teams to launch campaigns nationwide. Built and executed influencer campaigns.• KEY ACCOMPLISHMENTS – Decreased media spend by 50% while increasing acquisition goals by 20%. Doubled fan engagement on social. Built an internal data-driven tool to identify markets that over-index for in-home viewing of faith content, to inform marketing decisions and local activations.

Launched and implemented the studio’s first Diversity, Equity, & Inclusion brand on social media. Led creative strategy, community management, audience engagement, and paid media efforts. Managed external vendors while collaborating with all departments across NBCUniversal to bring impactful social content to life. Exceeded monthly engagement goals and growth metrics by 60% in the first year. Reported directly to the President of Marketing.

• Built the integrated marketing department from the ground up to centralize all global campaign development, franchise/brand management, and strategy dissemination, backed by research and data.• Built a team of 15+ employees. Established processes, tools, and best practices to break down pre-existing silos and foster collaboration between divisions on a global scale, optimizing ROI for new releases at consistently 20% over opening weekend projections. Notable titles include: “Knives Out”, “Bombshell”, and “Rambo: Last Blood”.• KEY ACCOMPLISHMENTS – Led the award-winning “Knives Out” campaign. Developed strategy backed by research and data and went to market with optimized creative and messaging according to real-time audience behavior and social listening, huge promotion with AMC, partnerships with influencers, talent, and more. The cult film became a pop culture sensation and a marketing case study, grossing over $311M worldwide.

• Leader of the digital marketing team for Sony Pictures nationwide. Led a team of 20+ employees in launching 20+ brands per year with a budget of over $200M across digital strategy, planning, creative content, paid media, social media and analytics.• Defined creative strategy and oversaw the development of all visual assets for 18-22 global campaigns a year – including online/mobile ads, social media content, user generated initiatives, contests/sweepstakes, and live streaming events.• Evangelized the cross-functional integration between the digital paid media, creative, and social departments, which previously functioned as silos. The integration directly impacted subsequent opening weekend results by 20-30% above target due to greater efficiencies and increased collaboration in the new structure.• Engineered hyper-targeted and digital-first campaigns powered by deep audience segmentation and data science, bringing many low-budget, niche/cult films to overperform on revenue projections by 20% to 30% above projections. Films include “Don’t Breathe”, “The Shallows”, and “Heaven Is For Real”.• KEY ACCOMPLISHMENTS – Built an internal Box Office Predictive tool in collaboration with IT and engineering teams, later optimizing intelligence for multi-million dollar marketing, distribution, and production decisions at the C-Suite level. Evangelized the One Sony Data Stack project, which aggregated data from across distinct lines of business for analytics and media purposes. Orchestrated the first-of-its-kind Prime Screening program in partnership with Amazon to promote the launch of “Jumanji”.• NOTABLE PROJECTS – All Spider-Man trilogies and films (including the “Spiderverse” animation), “Jumanji”, , “Peter Rabbit”, “Hotel Transylvania”, “Goosebumps”, “The Social Network”, “The Girl with the Dragon Tattoo”, “Baby Driver”, “The Davinci Code” franchise“, and the James Bond franchise.