Develop and execute go-to-market strategies to ensure successful product launches and market adoption, collaborating with key stakeholders to shape organizational direction. Craft and deliver sales enablement materials and training programs, significantly enhancing sales team performance. Drive social media strategy to boost brand awareness and engagement across various platforms. Manage cross-functional projects, integrating customer insights to align marketing initiatives with business goals.

Oversaw the development of strategic revenue and distribution initiatives, successfully setting the organizational direction. Orchestrated the entire sponsorship cycle, including acquisition, brand strategy, and renewal, while overseeing distribution strategies, event ticketing operations, and merchandise sales.

Led content integration team and coordinated cross-functional projects. Managed various aspects of strategic relationships, including production, ad sales, marketing, distribution deals, syndication, league, and podcasting. Directed sponsorship management and digital strategy across all sports properties. Established and managed content integration teams for digital and linear platforms, serving as an in-house activation agency. Worked directly with tech, editors, producers, and news desk to create diverse advertising content. Oversaw production execution, on-site activations, sponsorship accounts, show formats, affiliate station relations, podcasting, and budget administration.

Created and led a specialized sports-branded content division for content marketing partnerships. Developed and executed various content formats, including short/long form social videos, influencer/talent-led campaigns, posts, and infographics. Crafted content strategies and managed RFP responses. Supervised a team of 2 direct reports and project teams.

Managed a $20 million multi-platform partnership deal between Chase Bank and NBCUniversal. This marketing initiative included custom on-air commercials featuring celebrity talent, digital extensions, in-show integrations, and vignettes. I served as the liaison for deal management and execution for Bravo, Style, Esquire, and Sprout marketing teams. I oversaw the entire process, from ideation and RFPs to deal completion. Organized NBCU’s first cross-portfolio symphony with Chase Bank, surpassing annual goals by providing innovative multi-platform partnership campaigns.

Crafted branded entertainment sales and execution for NBCU's Cable Entertainment networks, including SyFy, USA Network, Bravo, and Style. Led complete integration life cycles and served as a critical point of contact to production teams, agencies, clients/brands, 3rd-party production companies, and internal marketing teams.