As a co-founder of Troverie, main responsibilities & accomplishments included: - Watch Brand & Affiliate Jeweler Business Development & Relationship Management. Secured the contracted participation of 18 brands who are now authorized on Troverie's platform including market leading brands from LVMH, Kering, Swatch and Movado groups plus key independent brands (ie, Breitling, Bell & Ross & Nomos Glashutte). Secured contracted participation of leading jewelers representing >70 premier POS across the United States.- Business model definition & optimization - Corporate Branding & Development/Execution of Digital Client Acquisition Strategy including search, display, retargeting, affiliate and social campaigns utilizing Google Analytics, Bing, Facebook Business Manager, Mailchimp with a strong focus on decreasing CAC on a month to month basis. - Site Merchandising & Product Assortment Optimization (market leading assortment of any authorized online e-commerce platform).- Client Care Operations - setup of call center & policy requirements yielding a best-in-class net promoter score (NPS).- Supported, alongside CEO, all activities leading to multiple fund raising rounds with angel investors, VC firms and PE entities.

Responsible for the management of Montres Breguet for the North American market.

Responsible for the planning and execution of the watch and fine jewelry commercial strategy in the US. Directly responsible for the management of the retail boutique & wholesale distribution networks.- Set and achieve sales objectives. Manage sales volumes of >$50M across a multi-channel network (>70 doors). - Financial and sales analysis: full P&L management, setting per-door targets, sell-out reporting & KPI establishment.- Responsible for long term distribution strategy development: opening of new doors, closing non-productive doors, renovation planning.- Manage a team of 32: retail boutique directors, retail boutique sales staff, wholesale regional account executives and corporate support staff.- Develop strong relationships with distribution network to build strategic partnerships, enhance knowledge of associates and animate point of sales with focus on driving sell-through.- Strategic partner for the development of marketing and promotional support including advertising, CRM, events, digital, new client acquisition & treatment program, training and visual merchandising with focus on ROI.

Directed operations and supervised 10 employees in procurement and assortment management. - Maintained open-to-buy and merchandising parameters for all products (jewelry, watches, accessories and fragrance) sold within retail and wholesale networks – inventory valued at $150 million.- Spearheaded stock reduction program, trimming 21% of overall inventory value and generating $50M in additional cash-flow while maintaining company sales goals.- Developed strategic plans and sales forecasts with head offices for all product lines on annual basis with monthly revisions to enable efficient production planning and product deliveries.- Created financial models optimizing inventory while identifying and targeting key sales opportunities.

Define and implement Cartier watches business development strategy in North America.

Regional Manager for Cartier Eyewear in charge of >100 accounts in the 2nd largest territory in the US.

Responsible for operational marketing in the US market for watches and accessories.